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How Top Brands Automate To InnovateJill Talvensaari | Strategic Marketing & Alliances | 10/24/12© 2012 IO Integration, Inc...
Since the very beginning, managing                                                    digital media and marketing automati...
Top Worldwide Brands Use Automation Technologies© 2011 IO Integration, Inc. All rights reserved.   3
Create Brand Loyalty                                   Images                              Assets   Metadata   Media   Mes...
Integrate Digital Media & Brand Management Solutions Seamlessly into Your Workflow                                        ...
What is marketing automation - why do it?                                                                                 ...
Rich Media Provides Context and Enhances Information© 2012 IO Integration, Inc. All rights reserved.
How it works© 2012 IO Integration, Inc. All rights reserved.
Create once, publish everywhere© 2012 IO Integration, Inc. All rights reserved.
Create once, publish everywhere© 2012 IO Integration, Inc. All rights reserved.
Thank you #ims12!         @ioi_inc         iointegration.com/ims         jill@iointegration.com© 2011 IO Integration, Inc....
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Jill Talvensaari - Io Intergration - how top brands automate to innovate - IMS Boston 2012

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Transcript of "Jill Talvensaari - Io Intergration - how top brands automate to innovate - IMS Boston 2012"

  1. 1. How Top Brands Automate To InnovateJill Talvensaari | Strategic Marketing & Alliances | 10/24/12© 2012 IO Integration, Inc. All rights reserved.
  2. 2. Since the very beginning, managing digital media and marketing automation have been at the heart of what we do. Founded in California by former Xinet, Apple and DALIM executives and partners in 2001, IO Integration helps top retailers, agencies, marcom and publishers rapidly deliver digital media to any platform worldwide. © 2011 IO Integration, Inc. All rights reserved.The world’s top retailers and advertising agencies look to IOI for innovative, creative digital workflow solutions that enable fast, effective global management ofall brand assets and rich media, from creation to content delivery. We do this by integrating best of breed new technologies into your existing processes andstructure. This results in streamlined processes such as managing and sharing rich media, online Review and Approval cycles, and enabling the rapid delivery oflocalized, branded content to any media, worldwide. Incredible efficiencies are achieved by improved communications and digitally automating workflows, oftencutting turnaround times from weeks to minutes. In a nutshell, we help our customers manage millions of assets across thousands of users.
  3. 3. Top Worldwide Brands Use Automation Technologies© 2011 IO Integration, Inc. All rights reserved. 3
  4. 4. Create Brand Loyalty Images Assets Metadata Media Message Video Social © 2011 IO Integration, Inc. All rights reserved.Whether you are passionate about your favorite beverage, jeans, tablet, or sailboat, you can be sure that information, images and repeated great experienceswith the product played a large role in forming your loyalty. The number of ways your favorite brands influence you comes from more channels than ever.
  5. 5. Integrate Digital Media & Brand Management Solutions Seamlessly into Your Workflow Ingest Approve Create Archive Publish© 2012 IO Integration, Inc. All rights reserved.
  6. 6. What is marketing automation - why do it? Time to Workflow Publish Market Efficiency Brand Loyalty Create Once Everywhere Revenue Streams Innovate. Automate. Resonate with customers. © 2011 IO Integration, Inc. All rights reserved. 6(But why IO Integration?) At IO Integration we are passionate about helping our customers manage millions of brand assets on a global scale. We automatecreative workflows for maximum efficiency and to eliminate errors, and above all, provide incredible customer support experiences. The world’s top retailers,publishers, and advertising agencies look to us for best practices to refine and automate their creative digital workflows, production environments anddatacenters that are the core of their brand.
  7. 7. Rich Media Provides Context and Enhances Information© 2012 IO Integration, Inc. All rights reserved.
  8. 8. How it works© 2012 IO Integration, Inc. All rights reserved.
  9. 9. Create once, publish everywhere© 2012 IO Integration, Inc. All rights reserved.
  10. 10. Create once, publish everywhere© 2012 IO Integration, Inc. All rights reserved.
  11. 11. Thank you #ims12! @ioi_inc iointegration.com/ims jill@iointegration.com© 2011 IO Integration, Inc. All rights reserved.
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