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Inbound Marketing Summit - Content Marketing Gets Social - Tom Gerace
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Inbound Marketing Summit - Content Marketing Gets Social - Tom Gerace

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Skyword’s recent study with Unisphere Research, “Content Marketing Gets Social”, uncovers many valuable insights on the content and social marketing strategies of brands just like yours. This session …

Skyword’s recent study with Unisphere Research, “Content Marketing Gets Social”, uncovers many valuable insights on the content and social marketing strategies of brands just like yours. This session will discuss the five most revealing facts found in the research and what strategies brand leaders are adopting.

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  • Today, the gateway to consumers is search and social. They are our gateways to the consumer and they are the consumers gateways to information. There are currently over 100 billion global searches every month on Google alone. And when people find something they like they share it 36 billion times every month in the US alone. All this searching and social sharing must be harnessed by companies, in order for them to remain relevant and, quite frankly, on top of their game. Companies do this content marketing and creating a content marketing strategy.

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  • 1. Content Marketing Gets Social © 2013 Skyword Inc, Confidential. All rights reserved.
  • 2. Search And Social: Gateways To Consumer 115 BILLION 36 BILLION GLOBAL SEARCHES SOCIAL SHARES every month on Google Search every month in the US © 2013 Skyword Inc, Confidential. All rights reserved. 2
  • 3. It's All About Relationships © 2013 Skyword Inc, Confidential. All rights reserved. 3
  • 4. A+ For Originality © 2013 Skyword Inc, Confidential. All rights reserved. 4
  • 5. How Much Content Is Enough? 45% produce 10 50 Would like to produce or fewer pieces of content a month pieces of content a month © 2013 Skyword Inc, Confidential. All rights reserved. 5
  • 6. Leading Social Platforms © 2013 Skyword Inc, Confidential. All rights reserved. 6
  • 7. #1 Challenge © 2013 Skyword Inc, Confidential. All rights reserved. 7
  • 8. Content Marketing Gets Social Download the Full Report www.skyword.com © 2013 Skyword Inc, Confidential. All rights reserved. 8