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Inbound Marketing Summit - Driving Digital Loyalty - Donna Pahel
 

Inbound Marketing Summit - Driving Digital Loyalty - Donna Pahel

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Whether we like it or not, customers and prospects hold the power to make or break your brand. The real challenge for marketers today is driving loyalty through superior online experiences, across the ...

Whether we like it or not, customers and prospects hold the power to make or break your brand. The real challenge for marketers today is driving loyalty through superior online experiences, across the digital marketing ecosystem.

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  • A simplified, strategic view – embrace a continuous loop intertwined with your brands’ Loyalty DNA.

Inbound Marketing Summit - Driving Digital Loyalty - Donna Pahel Inbound Marketing Summit - Driving Digital Loyalty - Donna Pahel Presentation Transcript

  • loy·al·ty (loil-t) n. pl. loy·al·ties 1. The state or quality of being loyal. See Synonyms at fidelity. 2. A feeling or attitude of devoted attachment and affection. Source: The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.
  • Brand Loyalty DNA™ Consider your brand’s challenges & opportunities along the continuous path of the connected consumer Evaluate • • Transact Value proposition Self actualization • • Commerce Self actualization realized Validation Precommerce Postcommerce Consider • • Self-identified need Provoked need Formulation Express • • • © 2014 EPiServer Inc. Experience evaluation Product/service performance Amplification: Advocacy and Loyalty
  • Brand Loyalty DNA™ Consider your brand’s challenges & opportunities along the continuous path of the connected consumer Resources, tools – reward me along the way – badges, personalized rewards and Evaluate offers • • Transact • • Commerce Value proposition Self actualization Precommerce Who are you and why do I care? Help me, and guide me – acknowledge and reward along the way Contextual content that connects to my personalized needs First impressions – how do I know you? Postcommerce Hear me and embrace the good, the bad and the ugly Help amplify my voice and acheivment, and reward me Consider • • Self actualization realized Validation Self-identified need Provoked need Formulation Express • • • © 2014 EPiServer Inc. Experience evaluation Product/service performance Advocacy and Loyalty