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Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah
Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah
Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah
Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah
Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah
Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah
Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah
Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah
Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah
Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah
Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah
Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah
Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah
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Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah

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Everybody’s doing social media, but who is doing it right? Learn important tips, tactics and strategies for effectively executing a social media campaign for your brand.

Everybody’s doing social media, but who is doing it right? Learn important tips, tactics and strategies for effectively executing a social media campaign for your brand.

Published in: Business, Technology
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Transcript

  • 1. THE NEW ROAD TO SOCIAL MEDIA PUTTING ON THE RITZ BY DAVE DABBAH
  • 2. PUTTING ON THE RITZ
  • 3. THE RITZ WAY Q1 What is the most important thing you need to know about social media?
  • 4. GREAT CONTENT IS JOBONE 1. Make Your Content Memorable - use farm animals, aliens, etc 2. Content speaks to Specific Channels - Facebook, Twitter, Linkedin, Blog, etc 3. Pretend your programming a TV Network (we create our own channels - different types of programs) 4. Develop Content that your audience will find useful 5. Please, please…be creative…. 6. #RCMemories
  • 5. THE RITZ WAY Q2 Should your social media team be on offense or defense? OFFENSE DEFENSE
  • 6. PLAY BOTH ENDS OF THE COURT 1. Always be working on new programs & concepts…be innovative. 2. Drive social media momentum by being creative…..creative = viral 3. Find issues before your viewers do 4. Make rapid changes to your social media program to reflect current events.
  • 7. THE RITZ WAY Q3 How do you protect your brand in a world of instant mistakes?
  • 8. THE INTERNET IS A BIG PLACE Monitor the channels that matter to your world!
  • 9. THE RITZ WAY Q4 Should we take chances with our social media?
  • 10. PEOPLE WANT TO FEEL Make your audience laugh, cry or yell!
  • 11. THE RITZ WAY Q5 What should we really measure with regards to social media?
  • 12. MEASURE IT ALL BUT? Only use what is important to your brand.
  • 13. DROP ME A LINE Dave Dabbah GM/Hawq.com dave @ hawq.com 650.248.8426

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