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Allen Bonde's IMS NYC 2013 Keynote - Selling at the Top of the Funnel with Targeted Rich Media
 

Allen Bonde's IMS NYC 2013 Keynote - Selling at the Top of the Funnel with Targeted Rich Media

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Targeted rich media content can help to reach, inform and engage prospects…and keep customers coming back! This talk outlines 3 key trends, what they mean, and how marketers can tap the full ...

Targeted rich media content can help to reach, inform and engage prospects…and keep customers coming back! This talk outlines 3 key trends, what they mean, and how marketers can tap the full potential of rich media, storytelling and social channels.

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  • Outpost, updated profiles, regular schedule of posts!
  • Regular, multi-part features; talk-show vs corp video; use industry personalities to tap expertise and social graph
  • Launchpad vs destination; live events; key to SEO
  • Use short-form video, blogs and infographics; design for mobile audience; repurpose multi-format!
  • Media consumption continues to evolve! Look at print supply vs consumption; mobile supply vs consumption
  • Grow audience, create scale, drive inbound links
  • What does my audience really need to know? How can I relate my content to an example they already know? Do I reach them when they need it?

Allen Bonde's IMS NYC 2013 Keynote - Selling at the Top of the Funnel with Targeted Rich Media Allen Bonde's IMS NYC 2013 Keynote - Selling at the Top of the Funnel with Targeted Rich Media Presentation Transcript

  • Selling at the Top of the Funnel with Targeted Rich Media Allen Bonde | chief strategist, The Pulse Network | partner, Digital Clarity Group | @abonde | #IMS13 New York City
  • Where Content (really) Matters Targeted rich media content can help to reach, inform and engage prospects… …and keep customers * 70% of a consumer’s buying coming back! experience is made before a salesperson gets involvedAllen Bonde | @abonde | #IMS13 New York City 2
  • Video and Online Marketing PEOPLE STAY ON WEBSITES 5x LONGER WITH VIDEO DigiDayAllen Bonde | @abonde | #IMS13 New York City 3
  • Video and e-Commerce PRODUCT VIDEOS MAKE CONSUMERS 85% MORE LIKELY TO BUY InternetRetailerAllen Bonde | @abonde | #IMS13 New York City 4
  • Video, Social and B2B Sales 72% OF B2B TECH BUYERS RESEARCHED A PRODUCT WITHIN 3 MONTHS AFTER 43% say presence on SEEING VIDEO FOR PRODUCT social media influenced likelihood to purchase! IDG studyAllen Bonde | @abonde | #IMS13 New York City 5
  • What this Means 1 brands need to think like broadcastersAllen Bonde | @abonde | #IMS13 New York City 6
  • What this Means2 Make YouTube Your Launchpad 7
  • What this Means 3 Less is more 33.5 M US mobile users watch video on their phones Online videos are getting shorter! 18 min vs 45 minAllen Bonde | @abonde | #IMS13 New York City 8
  • What You Can Do Today Time spent on mobile = 10% Ad spending share on mobile = 1% Time spent on print = 4% Ad spending share on print = 15% REBALANCE CONTENT MIX – created, curated, submittedAllen Bonde | @abonde | #IMS13 New York City 9
  • What You Can Do Today Owned D Earned/ Paid $ RETHINK SYNDICATION – to pay, or not to payAllen Bonde | @abonde | #IMS13 New York City 10
  • What You Can Do Today SIMPLIFY! – personalized, timely + responsiveAllen Bonde | @abonde | #IMS13 New York City 11
  • Thank You! LEARN MORE: YouTube.com/PulseNetworkTVthepulsenetwork.com/blog/digitalclaritygroup. com/blog I’d love to hear from you! abonde@thepulsenetwork.com @abonde 12