Designers van een Groene Wereld

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Lezing met Michael Braungart over Cradle to Cradle. Georganiseerd door The Project Network op 5 maart 2008 in de Amsterdam RAI.

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Designers van een Groene Wereld

  1. 1. CRADLE TO CRADLE DESIGN Designers for a Green World Michael Braungart Amsterdam March 5, 2008
  2. 2. PATRIOTIC SOCIETY SINCE 1765, HAMBURG <ul><li>Philosophy: </li></ul><ul><li>„ Tolerance and Rationality, Progress and Maturity, Humanity and Community Building.“ </li></ul>NEW EPEA OFFICE : die Patriotische Gesellschaft, Hamburg
  3. 4. SOURCE: Hamburger Umweltinstitut e.V. BAD DESIGN: CHROMATOGRAM FOR CHILDREN‘S TOY GREEN AND SUSTAINABLE CHEMISTRY?
  4. 5. HEAVY METALS IN TOYS Hamburger Umwelt Institute
  5. 6. BAD DESIGN: CHROMATOGRAM FOR PLASTIC BAG GREEN AND SUSTAINABLE CHEMISTRY?
  6. 7. „ LOW CADMIUM“
  7. 8. SUBSTANCES FOUND IN A PLASTIC BAG “ low cadmium”
  8. 9. COST OF POOR INDOOR AIR QUALITY <ul><li>Over 40% of children have allergies. Several decades ago, only 2 – 3% did. </li></ul><ul><li>Every third person in the western world has allergy problems. </li></ul><ul><li>Allergies cost the U.S. health care system $18 billion annually </li></ul>Source: National Institute of Allergy and Infectious Diseases SOLUTION: DESIGN MATERIALS AND PRODUCTS FOR INDOOR USE
  9. 10. ENVIRONMENTAL DISASTERS
  10. 11. ARE WE TOO MANY?
  11. 12. “ No goal is more crucial to healing the global environment than stabilizing human population.” Al Gore “ This rapid population rise puts enormous pressure on vulnerable areas like forests.” Al Gore
  12. 14. ARE THEY TOO MANY ?
  13. 15. THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS
  14. 16. CRADLE TO GRAVE : TARGET IS ZERO REDUCTION, AVOIDANCE, MINIMIZATION, PREVENTION. ECO-EFFICIENCY
  15. 17. ECO-EFFECTIVENESS CRADLE TO CRADLE : THE GOAL IS QUALITY ECO-EFFICIENCY DEFINE, INCREASE, SUPPORT, OPTIMIZE
  16. 18. CRADLE TO CRADLE DESIGN PARADIGM <ul><li>WASTE EQUALS FOOD </li></ul><ul><li>USE CURRENT SOLAR INCOME </li></ul><ul><li>CELEBRATE DIVERSITY </li></ul>
  17. 19. OPTIMAL OPTIMIZING TOLERABLE NOT ACCEPTABLE NOT CHARACTERIZED IDENTIFY THE BEST: ABC-X CATEGORIZATION
  18. 20. PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME ECO-EFFECTIVENESS CLIENTS AND SUPPLIERS ARE REGARDED AS PARTNERS FOR A QUALITY TO REACH.
  19. 21. CRADLE TO CRADLE METABOLISMS
  20. 22. DESIGN BEYOND PRODUCT DESIGN – BIOLOGICAL SYSTEMS Regenerate Regenerate Take Make Make Take
  21. 23. CLIMATEX® LIFECYCLE™ : BIOLOGICAL NUTRIENT
  22. 24. <ul><ul><li>ABWASSERAUFBEREITUNG IN ENTWICKLUNGSLÄNDERN </li></ul></ul>TRIGEMA BIODEGRADABLE T-SHIRT NEW DIMENSION OF QUALITY FOR APPAREL PRODUCTS - User´s Health - Safe for the Environment
  23. 25. DESIGN BEYOND PRODUCT DESIGN - TECHNICAL SYSTEMS Regenerate Regenerate Take Make Make Take
  24. 26. FORD MODEL U „ The Model U is an exploration of our future vision.“ Bill Ford , Chairman and CEO Ford Motor Company
  25. 27. SHAW CARPETS: TECHNICAL NUTRIENT
  26. 28. CARPETS WHAT WOULD A CRADLE TO CRADLE CARPET LOOK LIKE?
  27. 29. TNO AND CRADLE TO CRADLE
  28. 30. “ Tweedaagse workshop over mogelijkheden toepassing Cradle to Cradle in Maastricht” A2 MAASTRICHT
  29. 31. COPPER : THE SITUATION <ul><li>Reserves known for about 50 years </li></ul><ul><li>28% of copper that humanity has already extracted until now is considered definitively lost </li></ul><ul><li>Only 25% of copper is recycled 20 years after production </li></ul><ul><li>Decreasing tendency </li></ul><ul><li>Copper is commercialised on the basis of an English standard (purity of 99,999%) that does not take into account how it has been produced </li></ul>
  30. 32. A PROPOSAL FOR COPPER AND OTHER RARE METALS Exploration Mining Concentration Cu-production Manufacturing Use used products Dismantling Sorting MOVING BEYOND TODAY‘S RECYCLING
  31. 33. INTELLIGENT MATERIALS POOLING (IMP) – PHASE ONE <ul><li>Creating Strength: </li></ul><ul><li>Identify partners </li></ul><ul><li>Identify substances to eliminate </li></ul>
  32. 34. INTELLIGENT MATERIALS POOLING (IMP) – PHASE TWO <ul><li>Using Strength: </li></ul><ul><li>Develop a common list of preferred intelligent materials (i.e. positive purchasing and procurement list) </li></ul><ul><ul><li>may include eco-effective polymers and additives, alloys, building materials, etc. </li></ul></ul>
  33. 35. INTELLIGENT MATERIALS POOLING (IMP) – PHASE THREE <ul><li>Define Flows: </li></ul><ul><li>Define use periods for products and services </li></ul><ul><li>IMP uses high quality materials, becoming a virtual ‘materials bank’ </li></ul>
  34. 36. INTELLIGENT MATERIALS POOLING: MATERIAL FLOWS
  35. 37. BENEFICIAL ECOLOGICAL FOOTPRINT
  36. 39. Material ConneXion is the largest global resource of new materials. Our Library houses over 3,500 new and innovative materials representing eight categories: polymers, lass, ceramics, carbon-based materials, cement-based materials, metals, natural materials and natural material derivatives. We feature truly cutting-edge materials and applications. Complete Library information is accessible via the Internet, using Material ConneXion’s database. http://www.materialconnexion.com
  37. 40. <ul><li>Collaboration of EPEA and MBDC with </li></ul><ul><li>Knowledge base for information about new and innovative materials </li></ul><ul><li>Innovative materials libraries </li></ul><ul><li>„ Library“ for materials </li></ul>CRADLE TO CRADLE MATERIAL AND PRODUCT PLATFORM
  38. 41. CRADLE TO CRADLE: REMAKING THE WAY WE MAKE THINGS CRADE TO CRADLE DUTCH: afval = voedsel
  39. 42. International Congress and Exhibition for Innovation and Intelligent Design 12. – 14. November 2008 FRANKFURT, GERMANY www.nutec.de // +49 69 75 –59 99 NUTEC - Becoming Native to the Planet
  40. 43. EPEA INTERNATIONALE UMWELTFORSCHUNG GMBH TROSTBRÜCKE 4 D-20457 HAMBURG GERMANY T. +49 40 43 13 49 0 F. +49 40 43 13 49 49 www.epea.com Michael Braungart [email_address]

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