Turning Your Information Into Information Products
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Turning Your Information Into Information Products

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http://infoproductpro.net - In this slide deck, Greg Rollett, the ProductPro, shared his product creation secrets with 20 entrepreneurs from across the country at a tv shoot for American's Premiere ...

http://infoproductpro.net - In this slide deck, Greg Rollett, the ProductPro, shared his product creation secrets with 20 entrepreneurs from across the country at a tv shoot for American's Premiere Experts. Greg revealed how to create an info product outline and framework, shared tools on how to record and edit your info product as well as how to package and display your new product with the world.

To see more videos from Greg about product creation, please visit http://infoproductpro.net

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Turning Your Information Into Information Products Turning Your Information Into Information Products Presentation Transcript

  • Turning Your InformationInto Products - Video 1Greg Rollettgreg@productprosystems.com
  • The Product Story
  • Common Types OfEducational Products
  • Common Types OfEducational Products✓ Books/eBooks
  • Common Types OfEducational Products✓ Books/eBooks✓ Video Courses
  • Common Types OfEducational Products✓ Books/eBooks✓ Video Courses✓ Audio Courses
  • Common Types OfEducational Products✓ Books/eBooks✓ Video Courses✓ Audio Courses✓ Membership sites
  • Common Types OfEducational Products✓ Books/eBooks✓ Video Courses✓ Audio Courses✓ Membership sites✓ Newsletters
  • Common Types OfEducational Products✓ Books/eBooks✓ Video Courses✓ Audio Courses✓ Membership sites✓ Newsletters✓ Webinars/ Teleseminars
  • Common Types OfEducational Products✓ Books/eBooks ✓ Home study courses✓ Video Courses✓ Audio Courses✓ Membership sites✓ Newsletters✓ Webinars/ Teleseminars
  • Common Types OfEducational Products✓ Books/eBooks ✓ Home study courses✓ Video Courses ✓ Games✓ Audio Courses✓ Membership sites✓ Newsletters✓ Webinars/ Teleseminars
  • Common Types OfEducational Products✓ Books/eBooks ✓ Home study courses✓ Video Courses ✓ Games✓ Audio Courses ✓ Seminars/Live Events✓ Membership sites✓ Newsletters✓ Webinars/ Teleseminars
  • Common Types OfEducational Products✓ Books/eBooks ✓ Home study courses✓ Video Courses ✓ Games✓ Audio Courses ✓ Seminars/Live Events✓ Membership sites ✓ Coaching or✓ Newsletters consulting✓ Webinars/ Teleseminars
  • Creating Your First Product
  • It All Starts WithThe Framework
  • You Need To Move Someone From Point A To Point B
  • Framework Examples
  • Framework Examples• 7 Habits Of Highly Successful People
  • Framework Examples• 7 Habits Of Highly Successful People• 4 Hour Workweek
  • Framework Examples• 7 Habits Of Highly Successful People• 4 Hour Workweek• 30 Days To Mass Control Millions
  • Framework Examples• 7 Habits Of Highly Successful People• 4 Hour Workweek• 30 Days To Mass Control Millions• 4 Steps To Do This
  • Framework Examples• 7 Habits Of Highly Successful People• 4 Hour Workweek• 30 Days To Mass Control Millions• 4 Steps To Do This• 4 Weeks To Lose 20 Pounds
  • Framework Examples• 7 Habits Of Highly Successful People• 4 Hour Workweek• 30 Days To Mass Control Millions• 4 Steps To Do This• 4 Weeks To Lose 20 Pounds• Numbers and letters (4 P’s of Marketing - Product, Price, Place, Promotion)
  • In the Next Module WeWill Help You CreateYour ProductFramework
  • The Delivery Of YourFramework
  • The Delivery Of YourFramework• Videos, Audio, Text/copy
  • The Delivery Of YourFramework• Videos, Audio, Text/copy• Email deliverability
  • The Delivery Of YourFramework• Videos, Audio, Text/copy• Email deliverability• Membership site
  • The Delivery Of YourFramework• Videos, Audio, Text/copy• Email deliverability• Membership site• Password protected thank you page/download page
  • The Delivery Of YourFramework• Videos, Audio, Text/copy• Email deliverability• Membership site• Password protected thank you page/download page• Physical delivery
  • The Delivery Of YourFramework• Videos, Audio, Text/copy• Email deliverability• Membership site• Password protected thank you page/download page• Physical delivery• How are your customers used to consuming information?
  • The Delivery Of YourFramework• Videos, Audio, Text/copy• Email deliverability• Membership site• Password protected thank you page/download page• Physical delivery• How are your customers used to consuming information?• How can you deliver to them the best results the fastest?
  • The Web PagesNeeded
  • The Web PagesNeeded✓ Sales Page
  • The Web PagesNeeded✓ Sales Page✓ Shopping cart
  • The Web PagesNeeded✓ Sales Page✓ Shopping cart✓ Upsell
  • The Web PagesNeeded✓ Sales Page✓ Shopping cart✓ Upsell✓ Thank you page
  • The Web PagesNeeded✓ Sales Page✓ Shopping cart✓ Upsell✓ Thank you page✓ Content delivery page
  • Sales Pages
  • Collecting The Money
  • Collecting The Money• PayPal is an effective way to get started
  • Collecting The Money• PayPal is an effective way to get started• Clickbank for digital products, also great place to find affiliates
  • Collecting The Money• PayPal is an effective way to get started• Clickbank for digital products, also great place to find affiliates• eJunkie
  • Collecting The Money• PayPal is an effective way to get started• Clickbank for digital products, also great place to find affiliates• eJunkie• 1ShoppingCart (need a merchant account)
  • Collecting The Money• PayPal is an effective way to get started• Clickbank for digital products, also great place to find affiliates• eJunkie• 1ShoppingCart (need a merchant account)• Infusionsoft
  • Recording Your Product
  • Recording Your ProductAudio Audacity (Mac) GarageBand (Mac) FreeConferenceCall
  • Recording Your ProductAudio Audacity (Mac) GarageBand (Mac) FreeConferenceCallVideo Screenflow (Mac) Camtasia (PC) Flip Camera Or Kadak Zi8 Go2Webinar iMovie / Windows Movie Maker
  • Transcriptions +Action Guides
  • Transcriptions +Action GuidesTranscriptions can easily be outsourced
  • Transcriptions +Action GuidesTranscriptions can easily be outsourced elance, oDesk, Scriptlance, Craigslist
  • Transcriptions +Action GuidesTranscriptions can easily be outsourced elance, oDesk, Scriptlance, CraigslistBe wary of non English speaking outsourcedworkers
  • Transcriptions +Action GuidesTranscriptions can easily be outsourced elance, oDesk, Scriptlance, CraigslistBe wary of non English speaking outsourcedworkersI would pay more to have someone that speaksyour language as a first language
  • Transcriptions +Action GuidesTranscriptions can easily be outsourced elance, oDesk, Scriptlance, CraigslistBe wary of non English speaking outsourcedworkersI would pay more to have someone that speaksyour language as a first languageThey can also create the Action Guide +Powerpoint Slides
  • Creating Sales PagesAnd Download PagesWordpress Themes OptimizePress Product Launch Theme Kajabi Profits ThemeWordpress Membership Plugins Amember Wishlist
  • Some Examples ThatWe Have Created...
  • An Example ForSpeakers
  • An Example For Authors
  • An Interactive LearningExample
  • Next Steps In YourProduct Blueprint
  • Next Steps In YourProduct BlueprintCreate the framework to solve a problem yourmarket has
  • Next Steps In YourProduct BlueprintCreate the framework to solve a problem yourmarket hasFind a series of number of steps to get them frompoint A to Z
  • Next Steps In YourProduct BlueprintCreate the framework to solve a problem yourmarket hasFind a series of number of steps to get them frompoint A to ZCreate the material so that your customers can notonly consume, but use your product
  • Next Steps In YourProduct BlueprintCreate the framework to solve a problem yourmarket hasFind a series of number of steps to get them frompoint A to ZCreate the material so that your customers can notonly consume, but use your productInclude the essential elements that make an infoproduct success
  • Next Steps In YourProduct BlueprintCreate the framework to solve a problem yourmarket hasFind a series of number of steps to get them frompoint A to ZCreate the material so that your customers can notonly consume, but use your productInclude the essential elements that make an infoproduct successGet your product online and start marketing it
  • How Can We Help YouCreate A Product?greg@productprosystems.com