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Creating, Maintaining & Prioritizing a Roadmap

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Slides Raviv Turner recently used in his discussion w/ mentees of The Product Mentor. …

Slides Raviv Turner recently used in his discussion w/ mentees of The Product Mentor.

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.

Published in: Business, Technology

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  • 1. CREATING, MAINTAINING AND PRIORITIZING A PRODUCT ROADMAP Mentor: Raviv Turner @ravivturner The Product Mentor Dec 6, 2013
  • 2. ABOUT ME 13YR of Product Management Experience VP Product, TapInfluence Co-Founder & CEO, Guerillapps CEO, NYKB Executive Producer, IDT Entertainment Product Manager, Zoe Interactive MPS, New York University ITP
  • 3. PRODUCT ROADMAP: INSIDE-OUT
  • 4. WHY CREATE A ROADMAP? A strategic communication tool Deliver a product strategy Achieve business goals Prioritize customer and business value Align product stakeholders
  • 5. HOW TO CREATE A ROADMAP? Customer Contact Customer Interviews Community Forums Customer Support (ZenDesk) In-Product Feedback (Qualaroo) Usage Data - are customers using the features you've developed? Health metrics (Evergage) Product Strategy - your long-term strategic vision for the product
  • 6. MAINTAIN A ROADMAP Source: Atlassian April 2013
  • 7. MAINTAIN A ROADMAP (CONT.) Source: Atlassian April 2013
  • 8. VALUE/ EFFORT = PRIORITY Source: Bruce McCarthy, Reqqs, June 2012
  • 9. PRIORITIZE BY BUSINESS GOALS: AARRR Acquisition - features to win new users Activation - features to convert users (paid, upgrade) Retention - features to bring users back Revenue - features to monetize users Referral - features for users to refer new users *Recommended reading: Dave McClure's Startup Metrics 4 Pirates
  • 10. PRIORITIZE BY 3X FEATURE BUCKETS Customer Requests Metrics Movers Customer delight
  • 11. PRIORITIZE: THE KANO MODEL
  • 12. THE KANO MODEL - BASIC FEATURES
  • 13. THE KANO MODEL - PERFORMANCE FEATURES
  • 14. THE KANO MODEL - DELIGHT FEATURES
  • 15. THE KANO MODEL - KEY TAKEAWAYS Get the basics right first Invest in performance for the right users (your target customers) Providing delight requires a very good understanding of your customers through research Continuous assesment - customer expectation constantly changes and increases
  • 16. ROADMAP EXAMPLES
  • 17. ROADMAP EXAMPLES (CONT.)
  • 18. PUBLIC VS. PRIVATE ROADMAP
  • 19. PUBLIC VS. PRIVATE ROADMAP (CONT.) Transparency vs. confidentiality Plan vs. commitment Blue Ocean vs. Red Ocean Qualifying the right customers *My advice: keep two versions, share only the vision if you must
  • 20. DISCUSSION Thank You! @ravivturner