Take Charge! 11 Social Media Resolutions for 2011

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In 2010, PR pros everywhere made a commitment to not only understand and use social media, but to take charge of it. As the social media landscape continues to quickly evolve in 2011, don’t let your social media savvy expire. Nate Long, Industry Relations Manager at VISIT FLORIDA, discusses 11 social media resolutions -- based on current trends, research and projections – to help you capture the increasingly limited attention of your target audiences. This isn’t about Twitter 101 or Coca Cola’s latest Facebook promotion; it’s about what’s next. These are the presentation slides from a few recent events for the Florida Public Relations Association and Florida State University College of Communication.

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Take Charge! 11 Social Media Resolutions for 2011

  1. 1. “In times of change, learners inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists.”<br />
  2. 2.
  3. 3. Commercial Jetpacks<br />Martin Aircraft Company<br />
  4. 4. Moving 3D Holograms<br />University of Arizona<br />
  5. 5. Laser Guns<br />U.S. Navy<br />
  6. 6. Mind-reading Devices<br />University of Utah<br />
  7. 7. Levitation<br />National Health Institute of Health & Harvard University<br />
  8. 8. Teleportation<br />Joint Quantum Institute at the University of Maryland and University of Michigan <br />
  9. 9. Invisibility Cloaks<br />University of California, Berkeley<br />
  10. 10. Minority Report-style Gesture Screens<br />Microsoft (X-box Kinect)<br />
  11. 11. Pink Hovering Skateboard<br />French Artist Nils Guadagnin<br />
  12. 12. Social Media<br />By the numbers…<br />152 million – Number of blogs on the Internet<br />25 billion – Number of tweets in 2010<br />100 million – New accounts added on Twitter in 2010<br />200million – Total number of accounts on Twitter<br />7.9 million – People following @ladygaga (Twitter’s most followed user)<br />
  13. 13. Social Media<br />By the numbers…<br />600 million – People on Facebook at the end of 2010<br />250 million – New people on Facebook in 2010<br />30 billion – Pieces of content (links, photos, etc.) shared on Facebook/month<br />70% – Share of Facebook’s user base located outside of the U.S.<br />20 million – Number of Facebook apps installed each day.<br />
  14. 14. Nielsen State of the Media 2010<br />
  15. 15.
  16. 16. Percentage of people who say they “always” achieve their New Year’s resolutions<br />8%<br />
  17. 17. Share your resolutions and comments!<br />@thePRguy<br />#fpra<br />
  18. 18. The Business of<br />Social Media<br />
  19. 19. Let’s go public!<br />Board member: Facebook should go public “after late 2012”<br />Goldman Sachs: $500 million<br />Total value of Facebook: $50 billion (nearly 600 million users)<br />Facebook worth more than: eBay, Yahoo and Time Warner<br />Total value of Twitter: $3.7 billion (nearly 200 million users)<br />No. 1 = Google: $200 billion<br />
  20. 20. IPOs & Buy-outs: Why Should I Care?<br />“Going Public” & Privacy<br />Buy-outs & Start-ups<br />
  21. 21. Resolution:<br />Understand the business behind<br />social media<br />
  22. 22. Another “social” company thinking of going public:<br />Zynga<br />
  23. 23. Social Gaming<br />
  24. 24.
  25. 25. Tuesday, Jan. 18<br />
  26. 26. Resolution<br />Discover what makes social gamers tick.<br />
  27. 27. Social Video<br />
  28. 28. Social Video<br />By the numbers…<br />2 billion – Number of videos watched per day on YouTube<br />35 – Hours of video uploaded to YouTube every minute<br />186 – Number of online videos the average U.S. Internet user watches/month<br />84% – Share of U.S. Internet users that view videos online<br />14% – Percentage of U.S. Internet users that have uploaded videos online<br />2 billion – Number of videos watched per month on Facebook<br />20 million – Videos uploaded to Facebook per month<br />
  29. 29. No. 1 search engine = Google<br />No. 2 search engine = YouTube<br />
  30. 30. Resolution:<br />Use social video to reach your<br />target audience<br />
  31. 31. Email Marketing<br />
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36. “Like” Integration on non-Facebook Sites<br />FBML-designed Facebook Page<br />Content<br />
  37. 37. Segment Facebook like a ninja!<br />1 + 1 + 1 = 1<br />
  38. 38. Resolution<br />Get the most out of the world’s most popular social network<br />
  39. 39. Email<br />107 trillion – Number of emails sent in 2010<br />294 billion – Average number of email messages sent per day<br />1.88 billion – Number of email users worldwide<br />89.1% – Share of emails that were spam<br />2.9 billion – Number of email accounts worldwide<br />
  40. 40. Resolution<br />Don’t give up on email (yet)<br />But don’t rely on it either<br />
  41. 41. Gadgets & Technology<br />
  42. 42. Windows 7 & Palm?<br />
  43. 43. QR Codes<br />on<br />Nate Long<br />
  44. 44.
  45. 45. Resolution<br />Use gadgets to solve problems<br />
  46. 46. Social Geo-location<br />
  47. 47.
  48. 48.
  49. 49. Resolution<br />Evolve with social geo-location<br />
  50. 50. Quora<br />“Continually improving collection of questions and answers created, edited, and organized by everyone who uses it.”<br />
  51. 51.
  52. 52. What’s Hot in Social Media: Quora<br />
  53. 53. Resolution:<br />Use Quora to become smarter<br />and more connected<br />
  54. 54. Social Media Responsibility<br />Etiquette<br />Use Technology Responsibly!<br />
  55. 55.
  56. 56. Resolution:<br />Use social media and technology<br />responsibly<br />
  57. 57. Social Platform Fatigue<br />(Chris Brogan)<br />
  58. 58. Resolution<br />Take time away from social media<br />Avoid social media burnout<br />
  59. 59.
  60. 60. Resolution<br />Update your profiles and trim the fat!<br />
  61. 61. YOU CAN DO IT!<br />
  62. 62. Questions<br />&<br />Comments<br />

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