Using YouTube & Video ToMarket Your Indoor Play Centre Presented by Scott Brown Director of Business Development www.wddonline.com
Why VIDEO?• YouTube – 3rd most visited site on the web – 2nd most used Search Engine – It’s being used extensively • 60 hours of new video every :60 seconds!• Under-used. Tons of possibility
What Can You Do?• Anything you can do in person – you can do in video.• Sales• Teasers• Demos• Promotions• Personal Messages
Don’t Be Intimidated• Keep it simple• Keep it short (typically under 3 minutes.)• Don’t take yourself too seriously• Videos don’t need to be perfect (done is better than perfect.)• Inexpensive camera / simple software
TitleThe title of your video should not exceed 70characters. This ensures that the entire titleof your video will show up in search results.The title tag should always include yourtargeted keywords.
DescriptionThe description of your video should not exceed 165characters. This ensures that the entire description of yourvideo will also show up in search results.When writing the description, think of it as the answer to whysomeone should click on your video from search results. Makesure that it also includes your targeted keywords.Also, be sure to make room for the link to your website assomeone viewing your video may want to go directly to yourwebsite after.
TagsThe tags for your video should include yourtargeted keywords plus additional keywords/ phrases you think people would search tofind your video.While these don’t have search value onGoogle, they do have value for searches onthe YouTube network itself.