PPA Regional Meeting (North) 05/05/2010


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The PPA presentation to accompany the regional meeting series from May 2010. Events took place in Worcester, Castleford and Kent

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  • Effective communication is absolutely vital to the success of your business yet it is something that the majority of us spend very little time considering. In the last 30 years, technological developments have hugely increased the opportunities to communicate to the people close to us. With the simple push of a ‘send’ button we can send a message to literally thousands of senders in seconds. Social Media is -People using tools l ike blogs and video) and sites (like Facebook and Flickr) to share content and have conversations online…numbers are massive How… Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms…Use Addictomatic to find out where people talk about you and namechk Engage and Participate in online conversations- Have a strategy Give generously and share- become a trusted contact … Be honest Social media can help with word of mouth, repeat business and customer loyalty
  • PPA Regional Meeting (North) 05/05/2010

    1. 1. PPA Northern Regional Meeting Play Providers Association www.playproviders.org.uk 05.05.2010
    2. 2. <ul><li>Welcome to Xplore and Xscape </li></ul><ul><li>Informal Introduction of Attendees </li></ul><ul><li>Garry Long and Tish Smith (Hosts) </li></ul><ul><li>Janice Dunphy (PPA Exec Member and Chair) </li></ul><ul><li>Kate Costin- PPA Association Manager </li></ul><ul><li>Informal introduction of all attendees… </li></ul>Welcome www.playproviders.org.uk 05.05.2010
    3. 3. PPA Update www.playproviders.org.uk 05.05.2010 <ul><li>Members Signage </li></ul><ul><li>2. ASPIRE Awards, AGM and Play Providers Conference </li></ul><ul><li> - 21 st September 2010 </li></ul><ul><li>Rating Report </li></ul><ul><li>State of the Industry Survey </li></ul><ul><li>5. Play 4 Life Schools Challenge 2010 </li></ul>
    4. 4. PPA Update Continued www.playproviders.org.uk 05.05.2010 <ul><li>New FSPA Membership Benefit- The Spiral Group </li></ul><ul><li>Save on your gas and electricity costs </li></ul><ul><li>Reduce paperwork and admin </li></ul><ul><li>Free of charge service to PPA Members </li></ul><ul><li>Getting Started with Spiral </li></ul>
    5. 5. Industry Issues <ul><li>11:00- 11:35 Topic Table 1 </li></ul><ul><li>11:35- 12:10 Topic Table 2 </li></ul><ul><li>Choice of 2 between… </li></ul><ul><li>Ideas for Summer, 2. Recent Business Trends/ Performance, </li></ul><ul><li>3. Health & Safety, 4. Rating, 5. Staff Training, 6. New Party Theme’s, </li></ul><ul><li>7. Maintenance Procedures, 8. Industry Standards, 9. Social Media </li></ul>www.playproviders.org.uk 05.05.2010
    6. 6. 1. Idea’s for Summer <ul><li>Successful ideas from summer 2009- Which ideas worked well, </li></ul><ul><li>which did not? </li></ul><ul><li>- New ideas for 2010??? </li></ul><ul><li>Is it about making cuts or investing in marketing? </li></ul><ul><li>Outside events? </li></ul><ul><li>Is the recession having an impact- Staycations?? </li></ul><ul><li>Holiday clubs? Do they add value and profit to your business? </li></ul><ul><li>Other uses for your space?? </li></ul>www.playproviders.org.uk 05.05.2010
    7. 7. <ul><li>How has business been so far this year? Up, Down, Similar? </li></ul><ul><li>Year on Year comparisons… 2010 v 2009 v previous years </li></ul><ul><li>Holiday trade v Weekend Holiday trade </li></ul><ul><li>Term Time v Weekend Term Time </li></ul><ul><li>What effect does the holidays and weekends have on your spend </li></ul><ul><li>per head ? </li></ul><ul><li>- Busy periods s low foot fall – How do you buck the trends?? </li></ul><ul><li>New v Old Sites (“the honeymoon period”- how long does it last ) </li></ul><ul><li>What factors contribute towards peaks and troughs </li></ul>2. Recent Business Trends www.playproviders.org.uk 05.05.2010
    8. 8. <ul><li>What systems do you have in place? </li></ul><ul><li>In house v Out sourced Health + Safety- Benefits of both? </li></ul><ul><li>Do you have a designated H+S manage and if so what </li></ul><ul><li>qualifications do they have? </li></ul><ul><li>Do you have problems developing your own system – would </li></ul><ul><li>PPA generic guidance documents be of assistance? </li></ul><ul><li>- RIDDOR accident statistics- Any trends in equipment hotspots?? </li></ul><ul><li>- Incidents of vandalism – Any they on the up?? </li></ul><ul><li>- Hidden Area’s eg- “spooky caves”- What’s the verdict? </li></ul>3. Health and Safety www.playproviders.org.uk 05.05.2010
    9. 9. <ul><li>Whose had a big rates increases?? </li></ul><ul><li>Has anyone subsequently negotiated a better rent with a </li></ul><ul><li>landlord??? </li></ul><ul><li>Whose putting in a rates appeal?? And has anyone been </li></ul><ul><li>successful in the past?? </li></ul><ul><li>The PPA Report – as a benchmark </li></ul><ul><li>Anyone had an tax inspectors visits?? </li></ul>4. Rating www.playproviders.org.uk 05.05.2010
    10. 10. 5. Staff Training <ul><li>What level of training do you give various staff levels?? </li></ul><ul><li>Basic Food Hygiene, CRB’s, Health and Safety, COSH, Manual </li></ul><ul><li>Handling, Fire Safety, First Aid </li></ul><ul><li>- Which of these do you provide as part of your induction training </li></ul><ul><li>Customer Service training- how do you manage this and ensure </li></ul><ul><li>standards are consistent? </li></ul><ul><li>Playwork Qualifications </li></ul><ul><li>Do we are an industry pay enough!!! Does it pay to pay more?? </li></ul>www.playproviders.org.uk 05.05.2010
    11. 11. 6. New Party Theme’s <ul><li>Who has introduced a new party theme since the start of the year? </li></ul><ul><li>Does it pay to keep changing your party offering?? </li></ul><ul><li>Any new trends in party themes?? Glee, X Factor, Build a Bear?? </li></ul><ul><li>Anyone successful in gaining business from corporate clients, or </li></ul><ul><li>older children perhaps?, adult parties? </li></ul><ul><li>How do you carry out the theme throughout the party…are their </li></ul><ul><li>suppliers to cater for your requirements? </li></ul><ul><li>- Does a good theme carry a premium?? </li></ul>www.playproviders.org.uk 05.05.2010
    12. 12. 7. Maintenance Procedures <ul><li>What level of repairs do operators do for themselves?? At what </li></ul><ul><li>stage do you get someone in and if so who is reliable? </li></ul><ul><li>Inspections checks – can they be improved? </li></ul><ul><li>Maintenance and inspections- Is there a conflict?? </li></ul><ul><li>What is the level of spend on maintenance annually and how does </li></ul><ul><li>it vary according to the age of the site?? </li></ul>www.playproviders.org.uk 05.05.2010
    13. 13. 8. Industry Standards <ul><li>Child Protection Policy- What does yours say? </li></ul><ul><li>PRS and PPL license </li></ul><ul><li>CRB’s / ISA </li></ul><ul><li>Is the industry moving forward in terms of qualities of new sites? </li></ul><ul><li>Are customers perceptions of the value of soft play changing?? </li></ul><ul><li>What’s the biggest pull (equipment wise) to your site?? </li></ul><ul><li>Any new products / innovations to increase secondary spend and </li></ul><ul><li>does that increase customer loyalty?? </li></ul>www.playproviders.org.uk 05.05.2010
    14. 14. 9. Social Media <ul><li>What is social media are what tools are available? </li></ul><ul><li>How do they work and what is the benefit? </li></ul><ul><li>Which are most applicable to indoor play centres?? </li></ul><ul><li>What do we do currently? </li></ul><ul><li>How do you manage your social media strategy? </li></ul><ul><li>Best Practice- What works…what doesn’t?? </li></ul><ul><li>Does Social Media = Increased turnover or is it a waste of time? </li></ul>www.playproviders.org.uk 05.05.2010
    15. 15. Lunch & Supplier Talks www.playproviders.org.uk 05.05.2010 Also Innovative Leisure and Nestle
    16. 16. Play4Life Schools Challenge www.playproviders.org.uk 05.05.2010 <ul><li>WORKSHOP TO COVER… </li></ul><ul><li>Background to Change4Life and our involvement </li></ul><ul><li>The Idea behind the P4L Schools Challenge </li></ul><ul><li>How to take part… </li></ul><ul><li>What PPA members need to offer </li></ul><ul><li>What the PPA is offering </li></ul><ul><li>- Maximising the effect of the P4L Schools Challenge </li></ul>
    17. 17. Background to Change4Life www.playproviders.org.uk 05.05.2010 <ul><li>Department of Health National Campaign </li></ul><ul><li>“ Eat Well, Move More, Live Longer” </li></ul><ul><li>7 sub brands, massive consumer trust and recognition </li></ul><ul><li>PPA is a national partner and B4L Member </li></ul><ul><li>Each site can join as a local partner too </li></ul><ul><li>www.nhs.uk/Change4Life/Pages/Default.aspx </li></ul>
    18. 18. The P4L Concept www.playproviders.org.uk 05.05.2010 <ul><li>Offer free school/group/special needs visits </li></ul><ul><li>1. Kids take the pedometer challenge </li></ul><ul><li>Site leader board and national prizes </li></ul><ul><li>2. Fun pack/ Site activities to communicate the “Eat Well” (6 food related behaviour changes) </li></ul><ul><li>Visits driven both locally by PPA members and nationally </li></ul><ul><li>by the PPA. (website, PR, e-shots etc) </li></ul><ul><li>- National and Local PR </li></ul>
    19. 19. PPA Members offering? www.playproviders.org.uk 05.05.2010 <ul><li>A minimum of 10 free school or group visits between 15 th -30 th </li></ul><ul><li>September </li></ul><ul><li>Campaign evaluation </li></ul><ul><li>Hosting an open evening is suggested but not required from June… </li></ul><ul><li>Why Participate… </li></ul><ul><li>Drive footfall, valuable partnerships with local schools and groups, </li></ul><ul><li>Reinforce the “exercise in disguise” message, An Income stream, </li></ul><ul><li> Generate local PR, Piggy back onto C4L, Benefit from </li></ul><ul><li> PPA/ Britvic investment, Educate customers, Get </li></ul><ul><li> Repeat business, attract new customers… </li></ul>
    20. 20. PPA Support www.playproviders.org.uk 05.05.2010 Can enhance with T-shirts, Pull Up Banners, Bags, Water Bottles Leader Board 1.2 x 1m <ul><li>Template documents </li></ul><ul><li>Schools Pack </li></ul><ul><li>PR Tool Kit </li></ul>
    21. 21. Maximising P4L www.playproviders.org.uk 05.05.2010 <ul><li>Put time and effort into promoting your open day as the way of making contact with your local schools. Give them access to your free sessions… Use gatekeepers (CSP’s, PLT, LA, PCT, Governors, Parents) Branding in site and national PR to support here </li></ul><ul><li>Discussion of good practice in terms of linking with schools/ groups? </li></ul><ul><li>How to get in and become a valuable school trip (educational element as well as </li></ul><ul><li>physical activity) </li></ul><ul><li>Overcoming barriers… transport ? After school… its flexible </li></ul><ul><ul><ul><ul><ul><li>The next stage………….. </li></ul></ul></ul></ul></ul>
    22. 22. Conclusions <ul><li>Q+A and round table discussions (open forum) </li></ul><ul><li>Tour of Xplore Soft Play and Cosmic Golf </li></ul><ul><li>Close </li></ul><ul><li>Thank- you for your attendance </li></ul>www.playproviders.org.uk 05.05.2010
    23. 24. PPA Membership Offering www.playproviders.org.uk 05.05.2010 The PPA Campaigns Cost Saving Benefits Events Raising Industry Standards Lobbying “ United Voice” Information