The Rise of Native Advertising
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The Rise of Native Advertising

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The New York City Media Lab hosted an event on April 11, 2012 highlighting innovations in Social Advertising. StumbleUpon's Jack Krawczyk talked about how the brand opportunity in social media is ...

The New York City Media Lab hosted an event on April 11, 2012 highlighting innovations in Social Advertising. StumbleUpon's Jack Krawczyk talked about how the brand opportunity in social media is becoming one with the content experience.

To become part of the content experience, brands must focus on presenting their content in a manner which is native to the underlying user experience. For facebook: drive to stories which are published by friends. For StumbleUpon: drive to web pages. Both are inherently native to their respective products and drive strong results for brands.

To learn more, chat with Jack: @JackK

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The Rise of Native Advertising The Rise of Native Advertising Presentation Transcript

  • The Rise of theNative Ad UnitNYC Media LabSocial Advertising Innovation Jack Krawczyk @JackK StumbleUpon April 11, 2012
  • Media ConsumptionHappiness Engagement Gone Zone
  • Television Ad OpportunityHappiness Engagement Gone Zone
  • Online Video & HomepagesHappiness Engagement Ad Opportunity Gone Zone
  • Social Media Ad OpportunityHappiness Engagement Gone Zone
  • Native Advertising Original content that enables a company to connect with consumers and advertise its brands
  • Hours Spent per Month (average, per person) 7.0 StumbleUpon 5.3 Facebook 2.6 YouTube 1.5 GoogleSource: Nielsen, US, July 2011; StumbleUpon Internal Data
  • Content is not made equal onsocial platforms.
  • This is bestpromoted on Facebook.
  • Distributing content requiresmultiple platforms.
  • Source: Arby’s & Adapt.ly, April 2011
  • Thank You Hit Me Up thepolishjack.stumbleupon.com @JackK