@THEPLAYETHIC
OLD MEDIA MEETS
AMBIENT MEDIA?

@THEPLAYETHIC
SO I KNOW
TRADITIONAL
NEWS MEDIA…
… BUT IT
RADIO JOURNALIST WASN’T
OF THE YEAR, 2006 ENOUGH…

@THEPLAYETHIC
TWITTER/SOCIAL
MEDIA LETS YOU PLAY
AT BEING A
JOURNALIST…

@THEPLAYETHIC

@THEPLAYETHIC
SHOULDA USED QIK.COM…

@THEPLAYETHIC

BUT IF YOU’RE NOT PLAYING AT IT… @THEPLAYETHIC
OBVIOUS USES OF TWITTER FOR TRADITIONAL JOURNALISM:
1: BEAT REPORTING (USE CONTENT SEARCH, GEOLOCATED)
2: EARLY WARNING (COMMUNITIES DECIDING WHAT’S NEWS)
3: REALTIME CONTENT (PHOTOS/AUDIO/VIDEO, 1-LINE DESCRIPTION)
4: TRACEABLE SOURCES / INTERVIEWEES / LEADS (@PUNTER)
5: “CAN YOU HELP?” (#QUESTION AT AM, #ANSWERS AT PM)
6: PROMO TOOL FOR TITLES/INDIVIDUAL JOURNALISTS/PIECES
7: EXPERTISE ARCHIVE (FOLKSONOMY OF KNOWLEDGE, ON THE MOVE)

TOUGH QUESTIONS ABOUT TWITTER/ SOCIAL @THEPLAYETHIC
MEDIA AND NEWS…
WHO VERIFIES THESE FLOWS OF INFORMATION? THE NEWS
ORGANISATION - OR THE ‘TRUTH COMMUNITY’? WHAT’S THE VALUE IN
CLAIMING AUTHORITY?
CAN WE BREAK OUT OF “140” AS A DESIGN/CONTENT LIMITATION FOR
REAL-TIME MEDIA? MESO-BLOGGING AS WELL AS MICRO-BLOGGING?
HOW “COLLABORATIVE” AND “DISTRIBUTED” ARE JOURNALISTS
PREPARED TO BE ABOUT THEIR WORK PROCESS? (SEE WSJ’s
LIMITATIONS ON SOCIAL NETWORK UPDATING)

TWITTER AND THE GENERAL CRISIS OF THE @THEPLAYETHIC
#THEPLAYETHIC
NEWS BUSINESS?
IN ROCK’N’ROLL 2.0 THEY SAY “USE WHAT IS
UBIQUITOUS TO DRIVE PEOPLE TO WHAT IS SCARCE”
TWITTER/SOCIAL MEDIA MAKES NEWS UBIQUITOUS. BUT
WHAT IS SCARCE IN JOURNALISM & CAN BE
VALUED/MONETISED? NOT PAYWALLS…BUT AUTHORITY?

@THEPLAYETHIC
@THEPLAYETHIC
PAT KANE PLAYETHICAL@GMAIL.COM
WWW.THEPLAYETHIC.COM