MEDIA UNDER INDY
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MEDIA UNDER INDY

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Pat Kane's presentation to The Future of Media in Scotland conference, 9/4/13 (http://scotsmanconferences.com/viewconference.aspx?id=29). More from http://www.thoughtland.info

Pat Kane's presentation to The Future of Media in Scotland conference, 9/4/13 (http://scotsmanconferences.com/viewconference.aspx?id=29). More from http://www.thoughtland.info

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MEDIA UNDER INDY MEDIA UNDER INDY Presentation Transcript

  • Media Under Indy/PatKane NEWS, CITIZENSHIP AND NETWORKS POST-INDY TELLING STORIES AND PLAYING GAMES, TO OURSELVES AND THE WORLD: CONTENT POST-INDY MEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY www.patkane.infoMonday, 8 April 13
  • PWC’s Global E&M report 2012-2016 By 2016.... Biz-to-biz - up 4.3%, total market $97.6bn Consumer/edu book publishing - up 0.6%, total spend $115.7bn Consumer magazine publishing - up 1.3%, total spend $80.2bn Filmed entertainment - up 3.1%, total market $99.7bn Internet access, wired & mobile - up 9.3%, total market $493.4bn Net advertising, wired & mobile - up 15.9%, total market $188.1bn TV ads - up 6.6%, total market $254.7bn TV subscription/licence fee - up 6.2%, total market $290.6bn Out of home ads - up 5.0%, total market $40.8bn Video games - up 7.2%, total market $83.0bn and...Monday, 8 April 13
  • PWC’s Global E&M report 2012-2016 http://www.pwc.com/gx/en/global-entertainment-media-outlook/index.jhtml By 2016.... Biz-to-biz - up 4.3%, total market $97.6bn Consumer/edu book publishing - up 0.6%, total spend $115.7bn Consumer magazine publishing - up 1.3%, total spend $80.2bn Filmed entertainment - up 3.1%, total market $99.7bn Internet access, wired & mobile - up 9.3%, total market $493.4bn Net advertising, wired & mobile - up 15.9%, total market $188.1bn TV ads - up 6.6%, total market $254.7bn TV subscription/licence fee - up 6.2%, total market $290.6bn Out of home ads - up 5.0%, total market $40.8bn Video games - up 7.2%, total market $83.0bn and... Newspaper publishing - down (in EMEA & US): 0.5%, from $30.5bn 2012 - to $29.7bn in 2016 Indonesia up $11.2bn, Argentina up $11.9bn, India up $9.6bn - so it depends on broadband penetration being high or low in a country as to whether free commercial news grows or declinesMonday, 8 April 13
  • Media Under Indy/Pat Kane NEWS, CITIZENSHIP AND NETWORKS POST-INDY WE KNOW HOW BAD IT IS FOR THE PRESS... - FOR EVERY $1 GAINED IN DIGITAL REVENUE, $16 IS LOST IN PAPER (PEW) - MY FAVOURITE PAPER GUARDIAN LOST $70M (ON REV OF $300M) 2012.. WITH 4,591,357 READING GLOBALLY ON THE OPEN WEB. IT’S GAINING “REACH”...BUT LOSING CASH. IN SCOTLAND... - SUNDAY HERALD: Between December 2011 and December 2013, it dropped from 28,800 to 24,900. At that rate... 000.0 in mid 2020’s (and gone before then) - OTHERS: losing between 2000 and 4000 every two years.Monday, 8 April 13
  • Media Under Indy/Pat Kane WILL PURELY COMMERCIAL MODELS GUARANTEE A DIVERSE AND FREE PRESS IN SCOTLAND? NO. DO WE REGARD A DIVERSE AND FREE PRESS AS NECESSARY TO THE FUNCTIONING OF DEMOCRACY? YES. IS AN VOLUNTEER ARMY OF CITIZEN BLOGGERS GOING TO FILL THE GAP? NOT ON THEIR OWN. BUT...Monday, 8 April 13
  • Media Under Indy/Pat Kane LIKE EDUCATION, OR HEALTH, OR THE ARTS, SHOULD WE REGARD JOURNALISM AS “A PUBLIC GOOD”? IF SO, DOES JOURNALISM “NEED AN INSTITUTIONAL STRUCTURE THAT COMPORTS WITH ITS NATURE AS A PUBLIC GOOD”(ROBERT MCCHESNEY) STRUCTURE HAS TO BE MORE PLURALTHAN A BBC OR ITN...BUT UNDER OPEN WEB, HOW? WHAT?Monday, 8 April 13
  • Media Under Indy/Pat Kane WHAT COULD A SCOTTISH STATE DO? CITIZENSHIP NEWS VOUCHERS (MCCHESNEY) PUBLIC/DELIBERATIVE FUND FOR JOURNALISM (HIND) TAX BREAKS FOR NEWS FOUNDATIONS/NON-PROFITS DIRECT PUBLICATION SUBSIDY (LIKE FRANCE, SCANDINAVIA) McCluskey Report not best precedent for Scottish media regulation...But we should investigate existing practice/poss schemes. A “Media Commission” after a YES voteMonday, 8 April 13
  • Media Under Indy/Pat Kane WHAT COULD “INDY-CULTURE” ENCOURAGE? Wings Over Scotland: raised £30,084 from 30,000 unique readers in March ’13 A future “Scottish News £4047: 1 day of Scotsman/ Herald a week, commons” (David Eyre?) for a year News Co-ops? (Dave Boyle?) £3901: 1 Daily Record a week £5200: DR/SM every day for a year mediapart: paywall,60k subscribers, 40 staff - hardcore investigations [OPEN DEMOCRACY: REACHED £250K TARGET] What McCitoyens might want?Monday, 8 April 13
  • Media Under Indy/PatKane TELLING STORIES AND PLAYING GAMES, TO OURSELVES AND THE WORLD: CONTENT POST-INDY Btwn 2 Always an episodes advert for of Borgen this, also on TiVO... on BBC4... COULD AN “SBC” We have enough writing/dramatic/production PART-ENABLE AN talent... Here, or in the diaspora... “SBO” - “SCOTTISH Shouldn’t an English-language speaking nation be BOX OFFICE”? hugely ambitious about what it could produce?Monday, 8 April 13
  • Media Under Indy/PatKane TELLING STORIES AND PLAYING GAMES, TO OURSELVES AND THE WORLD: CONTENT POST-INDY HOW SHOULD AN INDY SCOTTISH STATE SUPPORT TELLING OUR STORY TO THE WORLD? INDRA ADNAN: NATION- BRAND AND SOFT POWER BEST EXECUTED BY COUNTRY BEING INTENSELY, AUTHENTICALLY ITSELF - More stories about the sharp edges of NOT PROPAGANDISING Scottish power, money, inequality, legacy in the world - not less, or “softer”Monday, 8 April 13
  • Media Under Indy/PatKane TELLING STORIES AND PLAYING GAMES, TO OURSELVES AND THE WORLD: CONTENT POST-INDY “GRAND THEFT AUTO 5 (MADE IN LEITH) WILL BE LARGEST ENTERTAINMENT LAUNCH IN HISTORY” (Brian Baglow, #csopen) BUT it’s “The art of making bullet holes”... Could a Scottish indy state “pick a winner” Special plea around “convergence” between games Iain M and other art forms/media? Like Euro film Banks “The Culture” our foundations of 70’s/80‘s? Or MIT Media ultimate Lab 80’s/90’s? Not just doing an “us- online game too”, but creating new genres? world...Monday, 8 April 13
  • Media Under Indy/PatKane MEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY Maybe impending Scottish State should be LESS ambitious - or at least more wait-and-see - about the nature of “The migration of cultural content online goes on unabated.... The battle over copyright and IP under IP rights, monetisation of the net and the tension between content creators and distributors is what consumes the creative hub of London. Scotland has independence... to get engaged in this debate and we must stake our place in the ever shifting sands of this new environment” Pete Wishart, SNP MPMonday, 8 April 13
  • Media Under Indy/PatKane MEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY Should an indy Scotland enforce tougher IP laws than neighbours on music/content/software? No!Monday, 8 April 13
  • Media Under Indy/PatKane MEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY Open web has civic, democratic and collective benefits we must defend... <---- SCOTTiSH NOT structured to be a FOOTBALL marketplace (ARPA/Berners- BLOGGERS Lee/hacker-built). But WILL support certain kinds of of business (eg, Kiltr as Scottish platform, or live/net events - use ubiquity to lead to scarcity)Monday, 8 April 13
  • Media Under Indy/PatKane MEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY Convenient, functional, pleasurable apps/services & consumer digital devices are where rights-revenue is Indy Scot should adopt “media ecology” model - there can be different environments, values, ways of doing things - does not need to be “one micropayment IP regime to rule them all”Monday, 8 April 13
  • Media Under Indy/PatKane MEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY Let’s not allow these dots to get any more joined- up...Monday, 8 April 13
  • Media Under Indy/PatKane THANK YOU FOR LISTENING! @THEPLAYETHIC, @THOUGHTLAND www.thoughtland.info www.patkane.info playethical at gmail dot comMonday, 8 April 13