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Lessons learned 
in Open and Closed 
Innovation 
Picture credit: Ozark Henry @petervan
Myths of Innovation
Myths of Innovation
Myths of Innovation
Inspire other people 
to dream
Buckminster 
Füller 
“I will make my life an experiment”
JUNG 
Carl Jung
Myths of Innovation
Picture and Music credit: Daft Punk, “Get Lucky” from Album “Random Access Memories”
SILENCE
PRESENCE
TIME
VIDEO DIGITAL
VIDEO ANALOG
DIGITAL ANALOG
OLD NEW
System-A System-B
LEFT RIGHT
UP!
“The lack of options 
is the opposite of 
freedom of choice” 
Rune Kvist Olsen
YOUR DREAM
YOUR DREAM
Pragmatism Humanism
“Pragmatism is often a 
shield for depth and 
intimacy ” 
Petervan
Myths of Innovation
DEPTH
QUEST FOR DEPTH
Myths of Innovation
QUEST FOR CHANGE
DEEP CHANGE
PHASE CHANGE
SPEED
SCALE
UNCERTAINTY
TIMELESS
Myths of Innovation
QWAN 
Quality Without A Name
THINK 
DIFFERENTLY
Myths of Innovation
VISUAL 
THINKING
DESIGN 
THINKING
SCENARIO 
THINKING
SYSTEMS 
THINKING
2007
CEO ++ Bravery
Myths of Innovation
Bravery
Prototyping
CEO ++Behaviour
2008-2009
Lean
Efficiency & 
Cost Reduction
“Using Six Sigma for innovation at 
3M was a complete disaster. It 
almost killed the innovation 
culture.” 
George Buckley 
Former CEO 3M
Value Creation
2009
Discover Orient 
Discover 
Evangelize 
Orient 
Idea 
Mgt 
POC Incubate Implement 
Innovation at SWIFT 56
Idea 
Mgt 
Discover Orient Evangelize POC Incubate Implement 
internal 
external 
CHALLENGES 
GARDENS 
INNOTRIBE.COM 
SCOUTING 
Others’ 
Markets 
Innovation at SWIFT 57 
STAFF 
PARTNERS 
MEMBERS 
LABS 
EVENTS 
BRAND RECOGNITION 
Internal 
Ventures/Prod Mgt 
External 
Ventures/Spin-Off 
Our 
Existing 
Market 
Our 
New 
Markets 
Others’ 
Markets 
EXTERNAL INSOURCING DROP
Building Blocks 
to enable collaborative innovation to transform the financial industry, 
and create new value for the people it serves. 
The Team 
Innotribe is Swift’s initiative 
Incubator 
Events 
Trends 
The Network 
Internal 
Innovation 
Start-Up 
Challenges
2014
Myths of Innovation
Closer to the Core
Focus
Maturing 
63 
Business 
Model 
Canvas 
Storytelling 
Pitching 
Governance 
Strategic 
Alignment
Communities 
64 
Federation 
Accelerators 
Generation 
2020 
Heads 
Innovation 
Wholesale 
G-Score 
Method 
Enablers 
Disruption 
Management 
Innovation 
Index & 
Benchmark
Events
We are not in the 
Events business
High Quality 
Feedback Loops
Immersive 
Learning 
Experiences
Creating 
Memorable 
Experiences
Myths of Innovation
Creating 
Spaces where 
People come Alive
Myths of Innovation
Myths of Innovation
Myths of Innovation
Myths of Innovation
Myths of Innovation
Myths of Innovation
Innotribe @ Sibos 2014 
Crypto Currency Network Effects Innovation Index 
Fintech Ecosystem Innotribe Stand Networking
Building Bridges
Innotribe Space 
80
Innotribe Space 
81
Startup Challenge 2014 
+280 
applicants 
+500 
judges 
47 
3 
showcases 
1 
final 
15 
finalists 
1 
winner 
152 eligible 
applicants 
Eligibility 
process 
46 
semi-finalists 
15 
finalists 
2 
winners
Innotribe Stand
REFLECTION
ENOUGH?
Systemic++Systematic
Systemic
Cross-Silos
Company System
Myths of Innovation
Myths of Innovation
Myths of Innovation
Systematic
From Play to Method
Random Focused
Ad-Hoc Designed
MYTHS
Myth of 
NO RULES
Myths of Innovation
Rules of Engagement – Methods – Culture - People 
Rules No Rules 
?
Myths of Innovation
Myth of 
FAILURE
CELEBRATE 
FAILURE
FNAO 
Failure is NOT an Option
FNAO 
Fear is NOT an Option
LESSONS LEARNED
BRAND
NARRATIVE
CUSTOMERS
EMOTIONAL
Myths of Innovation
Myth of 
ALIGNMENT
10 QUESTIONS 
How Real is Your Innovation? 
http://petervan.wordpress.com/2013/06/08/10-questions-to-assess-your-innovation-efforts/
10 QUESTIONS 
CEO Serious About Innovation? 
http://www.golocalworcester.com/business/saul-kaplan-is-your-ceo-serious-about-innovation-ask-10-questions/
Myth of 
OPEN INNOVATION
This is the problem… 
internal 
external 
Others’ 
Markets 
Innovation at SWIFT 116 
STAFF 
PARTNERS 
MEMBERS 
CHALLENGES 
GARDENS 
LABS 
INNOTRIBE.COM 
SCOUTING 
EVENTS 
BRAND RECOGNITION 
Internal 
Ventures/Prod Mgt 
External 
Ventures/Spin-Off 
Our 
Existing 
Market 
Our 
New 
Markets 
Others’ 
Markets 
EXTERNAL INSOURCING DROP
Clarity 
Vision and Intention 
What it enables 
Focus 
Execute 
Ship 
Get OUT of the Sandbox
3 Innovation Engines 
Execution 
Engine 
Catalising 
Engine 
Behaviour 
Engine
Execution 
Engine 
Project Teams 
Catalising 
Engine 
Innotribe 
Behaviour 
Engine 
All 
3 Innovation Engines
Creating 
Focused 
Intensities
Customer
Many Customers
Project
Ultra Fast Feedback Loops
Customers + Marketing + IT + Innotribe
Similar to MyStandards 
See Book “The Lean Start-Up” by Eric Ries 
Customers + Marketing + IT + Innotribe
Similar to MyStandards 
See Book “The Lean Start-Up” by Eric Ries 
Customers + Marketing + IT + Innotribe 
6 months to paid version in hands customer 
3 weeks progress cycles 
No progress > stop
“There is one more thing” 
Steve Jobs
PEOPLE
PEOPLE 
INNOVATION
Myths of Innovation
NOT ABOUT 
Idea Generation 
Processes 
Tricks 
Events 
Incentives 
Budgets
ABOUT 
Creative, risky people 
Mavericks, Rebels, Beyonders, Bravery 
Tolerated 
Accepted 
Encouraged
Myths of Innovation
Myths of Innovation
Myths of Innovation
Stop Saying No 
"Companies need to stop saying no 
to employees who could take their 
ideas elsewhere." 
Haydn Shaughnessy
Nurture Rebels 
"If you don't nurture the people 
that want to change your 
organization from within, they'll do 
it from without, by attacking you” 
Haydn Shaughnessy
Problem 
Our organizations no longer serve our 
needs. They cannot keep pace with a high-velocity, 
hyper-connected world. They no 
longer can do what we need them to do. 
Change is required
Myths of Innovation
He said: 
“Laura, 
you are successful 
when in 3 months time 
there are 70,000 people 
at my door complaining 
what this bloody women is doing in my company!”
Myths of Innovation
www.corporaterebelsunited.com
ORGANIZATION 
• Company 
• Government 
• NGO 
• Network 
• Cell 
• System 
• Context
COMPETITON 
• Latin: Com Petire 
• Seeking Together 
• Not to antagonize, but drive towards
Work is Sense-Giving 
• Meaningful work 
• Greatness 
• Healthy Fire 
• Worthiness
Rebel/Protagonist 
• Principal champion of a program or cause or 
action 
• You do not wait for permission to lead, innovate, 
strategize 
• You are Responsible, Do what is right 
• You aim for Greatness, Healthy Fire, Worthiness 
• You name things others don’t see yet 
• You point to new horizons 
• Without you, the storyline never changes
We are Protagonists 
“To rebel is to push against something. To 
lead is to advocate for an idea. To rebel is 
to say “heck no.” To lead is to say “we will.” 
To rebel is to deny the authority of others. 
To lead is to invoke your own authority. A 
protagonist is a principal champion of a 
cause or program or action. The 
protagonist does not wait for permission 
to lead, innovate, or strategize. They do 
what is right for the firm, without regard 
to status. Their goal is to do what’s good 
for the whole. 
Nilofer Merchant
Starting Point 
We love our organizations 
and want them to succeed 
in this high-velocity, hyper-connected world
Ultimate Goal 
To find, articulate the drivers and values of "a 
modern, 21st century organization” and to live, 
promote, and breathe them every day in our 
own organization and networks.
Planned Deliverables 
• Our manifesto 
• A common language 
• The 21 core principles of our DNA 
• Set of New Global Practices for Value Creation 
• A Belonging and Support program 
• A Discovery program 
• An Exchange program 
• A series of Events
Manifesto 
Relentlessly 
Challenging the status quo 
Breaking the rules 
Saying the unsaid 
Spreading the innovation virus 
Seeding Tribal Energy 
With no fear 
With a cause to do good 
Leading by being from our true selves 
Going after the un-named quality 
Relentlessly
RELENTLESSLY
21 principles
21st Century 
Organization
Myths of Innovation
21st Century Practices 
• Organizational Structures 
• Leadingship 
• Strategic Options Portfolio 
• Decision Making 
• Lean Execution 
• System Innovation 
• Self Expression
2013
Myths of Innovation
900
Status 
• 900 people 
• From San-Francisco to Sydney 
• Cross-Industry 
• Formation and Norming phase 
• Teaming up 
– Rebels at Work, Rebels Norway 
– Change Agents Worldwide 
– Internal company movements
http://www.changeagentsworldwide.com
Photo Credit: Banksy
PEOPLE 
PURPOSE 
PASSION 
and
!HUNGER!
!HUNGER! 
Depth 
Intimacy 
Human Connection 
Value Creation
PEOPLE TAKING AGENCY
SING YOUR OWN SONG
BEYOND 
BEHAVIOUR
Myths of Innovation
BEING HUMAN 
Being touched by beauty, a picture, harmony 
A palette of judgment, choice and appreciation
SHOWING UP IN YOUR 
ONENESS
DARING TO BE GREAT
Daring to be Great 
“Every leader, at some point in their 
career, decides whether or not to do the 
hard work of pursuing greatness. It’s a 
choice that’s not about satisfying their ego, 
but about holding themselves and their 
ambitions to a more enlightened standard 
of leadership. And it requires the worthy 
work of showing up as their best self every 
day, and making a lasting positive impact 
on their people, teams, customers—even 
society.” 
Keith Yamashita – SY Partners
YOU ARE RESPONSIBLE 
• For yourself 
• For others 
• For your/our work 
• For your/our organization 
• For your/our network 
• For the whole
YOU ARE RESPONSIBLE
NEW META-MORALITY
Myths of Innovation
Myths of Innovation
Myths of Innovation
Subjective 
Humanism 
“A world that is intimidated by 
science and bored sick with 
cynical, empty “postmodernism” 
desperately needs a new 
subjectivist, humanist, 
individualist worldview now— 
not just scattered protests but a 
growing movement, a cry from 
the heart.” 
David Gelernter– Yale University
VIRAL CHANGE 
AT SCALE
Myths of Innovation
Myths of Innovation
SWARMWISE
Myths of Innovation
RELENTLESSLY
CHALLENGES?
Challenges 
• Organizational Anti-Bodies 
• Move beyond the Myths 
• Act like a swarm that infects at scale 
• Activate people from idea to doing 
• Optimize swarm for speed, trust, scale 
• Inclusion of everybody 
• Keep ONE value set and value base 
• Stay kind and respectful 
• Stay relentless and persistent 
• Stand for your true self, every day again
ROMANTIC
INCURABLE 
ROMANTIC
“We are incurable romantics” 
Ozark Henry
Books
https://www.goodreads.com/goodreadscompetervan
The End
@petervan
Myths of Innovation
Music 
Daft Punk 
“Get Lucky” 
Album: Random Access Memories 
Ozark Henry 
We are incurrable romantics 
Album: Stay Gold 
2013 
Curation 
Peter Vander Auwera 
Contact 
@petervan 
peter.vanderauwera@swift.com 
Http://petervan.wordpress.com 
Books 
Present Shock
Let’s Talk
Thanks 
@petervan

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