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Efma convention 16 oct 2013 keynote petervan 20 minutes

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  • 1. Innova&on   is  a  Serious  Game             @petervan   Picture  credit:    Ozark  Henry      
  • 2. Inspire  other  people   to  dream  
  • 3. Buckminster         Füller   “I  will  make  my  life  an  experiment”  
  • 4. Picture  and  Music  credit:    DaH  Punk,  “Get  Lucky”  from  Album  “Random  Access  Memories”  
  • 5. SILENCE  
  • 6. PRESENCE  
  • 7. TIME  
  • 8. VIDEO  DIGITAL  
  • 9. VIDEO  ANALOG  
  • 10. DIGITAL   ANALOG  
  • 11. OLD   NEW  
  • 12. LEFT   RIGHT  
  • 13. UP!  
  • 14. Pragma&sm   Humanism  
  • 15. “Pragma&sm  is  oHen  a   shield  for  depth  and   in&macy  ”   Petervan  
  • 16. DEPTH  
  • 17. QUEST  FOR  DEPTH  
  • 18. BETTER  
  • 19. RICHER  
  • 20. CONVERSATIONS  
  • 21. ON  INNOVATION  
  • 22. SPECTRUM  
  • 23. 2007  
  • 24. CEO   +      Bravery  
  • 25. Bravery  
  • 26. Prototyping  
  • 27. CEO   +      Behaviour  
  • 28. Discover Orient Evangelize POC Idea Mgt Incubate Implement STAFF Others’ Markets PARTNERS MEMBERS CHALLENGES GARDENS internal Internal Ventures/Prod Mgt external LABS External Ventures/Spin-Off INNOTRIBE.COM Our Existing Market Our New Markets SCOUTING Others’ Markets EVENTS BRAND RECOGNITION Innovation at SWIFT EXTERNAL INSOURCING DROP 32
  • 29. ENOUGH?  
  • 30. 98%  
  • 31. Moments  of   REFLECTION   2005  –  2013   8  years  father   8  years  SWIFT   8  years  fundamental  CHANGE  
  • 32. Da&ng   Usually  includes:     Love   Romance   SoHness   Flir&ng   Experimen&ng   Excitement       A  love  song  
  • 33. Je  t’aime,  moi  non  plus   (I  love  you,  neither  do  i)   How  real  is  your  LOVE  ?   How  REAL  is  your  innova&on  ?     How  much  do  you  love  CHANGE  ?  
  • 34. 10  QUESTIONS   How  Real  is  Your  Innova&on?     hip://petervan.wordpress.com/2013/06/08/10-­‐ques&ons-­‐to-­‐assess-­‐your-­‐innova&on-­‐efforts/  
  • 35. 10  QUESTIONS   CEO  Serious  About  Innova&on?     hip://www.golocalworcester.com/business/saul-­‐kaplan-­‐is-­‐your-­‐ceo-­‐serious-­‐about-­‐innova&on-­‐ask-­‐10-­‐ques&ons/  
  • 36. How  To  Make  Babies?  
  • 37. Pupng  a  baby  in  the   box  ring  
  • 38. Protec&on  
  • 39. THINK   DIFFERENTLY  
  • 40. NON-­‐LINEAR   THINKING  
  • 41. BIGGEST  CHALLENGE  
  • 42. Clarity   Vision  and  Inten&on   What  it  enables   Strategic  Op&ons  Porrolio   Focus   Execute   Ship     Get  OUT  of  the  Sandbox  
  • 43. From  Play  to  Method  
  • 44. 3  Innova&on  Engines   Behaviour   Engine     Catalising   Engine       Execu&on   Engine      
  • 45. 3  Innova&on  Engines   Supported  by   Communica&ons   Behaviour   Execu&on   Catalising  
  • 46. Myth  of   NO  RULES  
  • 47. Rules  of  Engagement  –  Methods  –  Culture  -­‐  People   Rules   No  Rules   ?  
  • 48. BIGGEST  PROBLEM  
  • 49. Discover Orient Evangelize POC Idea Mgt Incubate Implement STAFF Others’ Markets PARTNERS MEMBERS CHALLENGES GARDENS internal Internal Ventures/Prod Mgt external LABS External Ventures/Spin-Off INNOTRIBE.COM Our Existing Market Our New Markets SCOUTING Others’ Markets EVENTS BRAND RECOGNITION EXTERNAL INSOURCING DROP 57
  • 50. Discover Orient Evangelize POC Idea Mgt Incubate Implement 58
  • 51. Con&nuous   Improvement   Innova&on   “Innova&on   ini&a&ves  are   very   inten&onal   efforts  to   break  away   from  past   prac&ce”     Vijay  Govindarajan    
  • 52. Ga&ng                   Maturity  
  • 53. Different  Processes  
  • 54. Execu&on  
  • 55. Innova&on  depends  on   LeH-­‐Over  Resources   Innova&on   100%   Ongoing  Opera&ons   0%   Percentage  of  People   A  team  dedicated  to  Innova&on   Percentage  of  Time   A  small  contribu&on  of  everyone   100%  
  • 56. Management  he  Itructure   Sdea   Credits:  Beyond  t Senior  Leader   Performance   Engine   General  Manager   Project  Leader   Func&onal  Heads   All  Other   Performance   Engine  Staff   Shared   Staff   Partnership   Dedicated   Team  
  • 57. Crea&ng   Focused   Intensi&es  
  • 58. Project  Based  vs.  Silo  Based   See  Book  “The  Lean  Start-­‐Up”  by  Eric  Ries   Customers  +  Marke&ng  +  IT  +  Catalists   6  months  to  paid  version  in  hands  customer   3  weeks  progress  cycles   No  progress  >  stop  
  • 59. Company  Focus   Behaviour Focus   Plarorm   Focus   Business   Focus   Culture   Focus   Marke&ng  Focus   FIna nce   Crea&ng  Intensi&es   sing   a Purch Resourc es   Compe&&ve   Intelligence   Budgets   Man Risk     agem ent   Campus   HR       Branding  Associa&ons  
  • 60. Catalyst  Engine   What   Enables   Events   Idea&on  Spaces   Serendipity   Challenges   Crea&on  Spaces   Solu&ons   Campus   Sharing  Spaces   Knowledge   Circles   Growing    Spaces   Learning   Marke&ng  Experiments   Marke&ng  Spaces   Conversa&ons   Branding  Associa&ons         Brand  
  • 61. “There  is  one  more  thing”   Steve  Jobs  
  • 62. PEOPLE  
  • 63. PEOPLE   PURPOSE   PASSION   and  
  • 64. !HUNGER!  
  • 65. !HUNGER!   Depth   In&macy   Human  Connec&on   Value  Crea&on  
  • 66. BEYOND   BEHAVIOUR  
  • 67. BEING  HUMAN   Being  touched  by  beauty,  a  picture,  harmony   A  paleie  of  judgment,  choice  and  apprecia&on  
  • 68. WHOLENESS  
  • 69. ONENESS  
  • 70. SING  YOUR  OWN  SONG  
  • 71.   ROMANTICS  
  • 72. INCURABLE   ROMANTICS  
  • 73. “We  are  incurable  roman&cs”   Ozark  Henry  
  • 74. Books  
  • 75. hips://www.goodreads.com/goodreadscompetervan  
  • 76. The  End  
  • 77.                 @petervan  
  • 78. Music     DaH  Punk   “Get  Lucky”   Album:  Random  Access  Memories       Ozark  Henry   We  are  incurrable  roman&cs   Album:  Stay  Gold   2013     Cura&on   Peter  Vander  Auwera     Contact   @petervan   peter.vanderauwera@swiH.com       Hip://petervan.wordpress.com       Books    
  • 79. Let’s  Talk