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Service and Product Innovation
 

Service and Product Innovation

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    Service and Product Innovation Service and Product Innovation Presentation Transcript

        • Product Development and Service Design
        • Anne Marie Lally
        • Department of Languages, Tourism and Hospitality
        • Anthony Foley
        • Waterford Crystal Centre for Marketing
    • Tourism Product Development Strategy 2007 - 2013 … The tourism industry needs to improve the quality & appeal of the existing products … must excel in product innovation … needs to develop products and experiences which appeal to consumers … must focus not only on the tangible product requiremnts but also on the less tangible customer needs
        • Product Development vs. Service Development
        • Infrastructure Process
        • Tangibles Intangibles
        • Product Experiences
        • Linear & Orderly Chaotic & Complex
        • Development Improvement
      • Design Innovation
      • Style changes Technical Re-positionoing
      • Re-design
        • Line-extension Change
        • Incremental Radical
        • Process Managerial
        • New Service Development
        • Multi- disciplinary & Cross Functional
        • NSD spans all management disciplines …Operations, Marketing, Strategy, Finance, Human resources, etc
        • Requires a Team approach
      • Service Development Process
      • Idea Generation & Screening
      • Concept Development
      • Business evaluation & testing
      • Process & System Design
      • Implementation
      • Research Opportunities in NSD Process
      • Idea Generation & Screening
      • Building innovative capability, market-sensing capability, organisational & network learning
      • Concept Development
      • Concept definition, User involvement, Service Strategy
      • Business evaluation & testing
      • Criteria Development, Benchmarking
      • Process & System Design
      • Process mapping, Staging , Scripting
      • Implementation
      • Human Resource Mgt, Change Management, Service Quality
      • Also
      • Linking disciplines – Marketing, Service Operations, HR to overcome complexity
      • Contextualising NSD & Services Operations Research for the Irish Tourism Sector
        • Anne Marie Lally
        • Department of Languages, Tourism and Hospitality
        • [email_address]
        • Anthony Foley
        • Waterford Crystal Centre for Marketing
        • [email_address]