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Assessment Survey - Homecoming Specific Questions
Assessment Survey - Homecoming Specific Questions
Assessment Survey - Homecoming Specific Questions
Assessment Survey - Homecoming Specific Questions
Assessment Survey - Homecoming Specific Questions
Assessment Survey - Homecoming Specific Questions
Assessment Survey - Homecoming Specific Questions
Assessment Survey - Homecoming Specific Questions
Assessment Survey - Homecoming Specific Questions
Assessment Survey - Homecoming Specific Questions
Assessment Survey - Homecoming Specific Questions
Assessment Survey - Homecoming Specific Questions
Assessment Survey - Homecoming Specific Questions
Assessment Survey - Homecoming Specific Questions
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Assessment Survey - Homecoming Specific Questions

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The needs assessment survey was designed in 2012 to understand what alumnae interests and practices when it comes to the Palmer Society. 111 Palmer alumnae, representing classes from 1940 – 2011 …

The needs assessment survey was designed in 2012 to understand what alumnae interests and practices when it comes to the Palmer Society. 111 Palmer alumnae, representing classes from 1940 – 2011 participated in a needs assessment survey. These results reflect the Homecoming Specific portion of the Survey.

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  • 1. Palmer Alumnae Leadership Council Needs Assessment Survey 2012 Palmer Society Active-Alumnae Relations Homecoming Specific Questions 1
  • 2. Background: Recent Homecoming Data Anniversary Anniversary 2000 6 28 34 2001 11 67 78 2002 12 24 36 2003 16 72 88 2004 27 42 69 2005 18 48 66 2008 25 20 45 2009 24 41 65 2010 24 53 77 2011 27 108 135 2012 26 64 90 locals 21 52 23 61 37 35 18 33 41 79 49 Under 10 years and Local 10 17 8 25 14 14 14 15 23 27 28 years since graduation young alumnae (< 5 yrs) 5-10 YEARS 10-20 YEARS 20-30 YEARS 30 YEARS+ 15 2 8 1 2 16 9 22 12 8 6 3 9 5 1 20 9 25 12 6 14 2 8 10 8 17 11 5 11 3 13 2 1 3 1 15 3 3 14 6 23 7 3 11 9 22 16 19 21 30 22 9 2 9 22 percentage locals 75% 78% 96% 85% 88% 73% 90% 80% 77% 73% 77% percentage young alumnae 54% 24% 25% 28% 33% 35% 65% 37% 43% 20% 34% Actives Alumnae total 2
  • 3. Recent Homecoming Attendance era 1940-1944 1945-1949 1950-1954 1955-1959 1960-1964 1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-1999 2000-2004 2005-2009 2010-2014 2000 1 1 1 3 5 2 13 2 2001 1 2 1 1 3 2 8 12 10 9 16 2 2002 2003 2004 2005 1 4 3 1 1 1 1 1 2 7 4 2 3 5 5 13 16 6 12 14 2008 2009 2010 1 1 1 1 2 6 5 3 4 6 10 3 1 7 4 3 2 11 9 9 1 3 4 8 4 1 5 10 3 6 11 3 1 4 8 3 2 1 7 16 7 2011 2012 1 3 3 2 2 21 13 10 4 15 14 18 7 3 14 1 7 1 7 15 11 3
  • 4. Number of Times Attended Homecoming Survey Participants decade 1940-1944 1945-1949 1950-1954 1955-1959 1960-1964 1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-1999 2000-2004 2005-2009 2010-2014 0 1 1 5 1 4 2 2 3 2 1 3 3 7 Number of Times Attended – Documented 2000-2012* 1 2 3 4 5 6 7 8 1 4 1 1 1 1 3 2 3 2 4 3 9 1 1 2 1 2 1 1 2 5 2 2 1 1 1 3 1 1 1 1 2 1 1 2 1 2 4 1 2 2 1 *No data for 2005 & 2006 4
  • 5. Reunion Information for 2013 half decade Alumnae Members with a Reunion Respondents with a reunion in 2013 1920-1924 1925-1929 1930-1934 1935-1939 1940-1944 1945-1949 1950-1954 1955-1959 1960-1964 1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-1999 2000-2004 2005-2009 2010-2014 total 1 0 1 9 19 29 50 50 53 73 56 63 46 40 39 39 26 45 35 674 0 0 0 4 5 8 11 12 8 14 12 13 10 7 10 7 8 7 2 138 0 0 0 0 0 0 1 1 2 2 1 4 0 2 2 4 4 2 0 25 22.7% of the respondents Have a reunion this year 5
  • 6. Homecoming Attendance: Survey Results Have you ever attended Brunch as an alumnae 96 out of 110 respondents answered this question Have You Attended Homecoming? Decade No/Interes ted, 17 Never/no interest, 3 Yes, 76 1940-1944 1945-1949 1950-1954 1955-1959 1960-1964 1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-1999 2000-2004 2005-2009 2010-2014 Survey TOTAL Total Never/no Participation ELIGIBLE Participants interest Rate 19 1 5.3% 0 29 1 3.4% 0 50 5 10.0% 1 50 3 6.0% 0 53 8 15.1% 0 73 3 4.1% 0 56 4 7.1% 1 63 10 15.9% 0 46 10 21.7% 0 40 9 22.5% 0 39 8 20.5% 1 39 11 28.2% 0 26 11 42.3% 0 45 14 31.1% 0 35 12 34.3% 0 No but Interested Yes 1 0 1 1 1 1 0 2 0 0 2 0 1 2 5 0 1 2 2 3 1 3 6 9 9 3 10 9 12 6 6
  • 7. I plan on attending the Annual Homecoming brunch: Every year possible 7 4 18 Palmer Anniversary years 40 Class reunion 28 Pledge Class reunion Decade 1940-1944 Whenever a sister can Every year make it for a Palmer WC Anniv. possible reunion Anniv. years years 0 0 0 0 Pledge Class reunion 0 Class reunion 0 Only when at Wardman House 0 Never 0 1945-1949 0 0 0 0 0 0 0 1 1950-1954 0 0 0 0 0 1 0 1 1955-1959 1 0 1 2 0 3 0 0 1960-1964 1 1 1 1 0 1 0 0 1965-1969 0 1 1 0 0 1 0 1 1970-1974 37 0 0 1 1 1 1 1975-1979 3 2 2 2 4 5 0 0 1980-1984 5 1 4 0 2 2 0 0 1985-1989 3 2 3 2 6 5 0 0 1990-1994 1 2 2 1 1 2 0 1 Never 32 1 Whittier College Anniversary years 38 1 Whenever a sister can make it for a reunion 1995-1999 3 6 8 2 6 5 1 0 2000-2004 4 2 5 2 2 2 0 0 2005-2009 9 6 6 3 5 4 1 1 2010-2014 8 3 4 3 5 5 1 1 TOTAL 39 27 37 18 32 37 4 7 Only when at Wardman House 7
  • 8. I am willing to pay more for brunch if it means all members (>650) receive a printed invite every single year.* Response Attended Homecoming Yes No Yes 12% No 88% Yes 9 3 No 62 11 Decade 1940-1944 1945-1949 1950-1954 1955-1959 1960-1964 1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-1999 2000-2004 2005-2009 2010-2014 No 0 1 1 2 1 2 2 7 6 7 5 9 9 12 9 Yes 1 0 1 0 1 0 1 1 3 1 0 0 0 2 1 Specific Questions: I am willing to pay more for brunch if it means all members (>650) receive a printed invite every single year (please note, 25% of the cost of a brunch ticket currently goes to mailing costs at this level) 8
  • 9. I prefer to receive my invite via e-mail, through a service like Pingg: Decade Yes, Sign me up! 88% No, I prefer good old fashioned paper 12% 1940-1944 1945-1949 1950-1954 1955-1959 1960-1964 1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-1999 2000-2004 2005-2009 2010-2014 TOTAL Yes, Sign me up! 0 1 2 2 1 2 2 7 7 8 5 10 8 10 7 72 No, I prefer good old fashioned paper 1 0 0 1 1 0 0 1 1 0 0 0 0 3 2 10 9
  • 10. How much is it fair to pay for brunch anywhere? Assume that price would be comparable to amenities provided at the event. Decade 1940-1944 1945-1949 1950-1954 1955-1959 1960-1964 1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-1999 2000-2004 2005-2009 2010-2014 TOTAL >$50 $40-$50 $30-$40 0 10 20 30 40 50 $30-$40 0 0 1 2 0 0 2 4 7 6 4 8 7 11 7 59 $40-$50 0 0 1 1 1 2 1 3 2 1 2 3 6 7 6 36 >$50 0 0 0 0 0 0 0 1 0 1 0 0 0 1 1 4 60 10
  • 11. I would pay more to attend a brunch off campus. Decade 0 0 1945-1949 0 1 1950-1954 2 0 1955-1959 1 1 1960-1964 1 0 1965-1969 1 1 1970-1974 Yes 49% No 1940-1944 No 51% Yes 1 2 1975-1979 6 2 1980-1984 4 4 1985-1989 3 4 1990-1994 3 2 1995-1999 4 6 2000-2004 5 5 2005-2009 5 9 2010-2014 5 5 TOTAL 41 42 11
  • 12. How far off campus are you willing to go for Homecoming Brunch? 35 Decade 32 30 25 24 22 20 15 10 11 5 0 Only as far as Uptown Whittier 1-5 miles 5-10 miles 10-15 miles 1940-1944 1945-1949 1950-1954 1955-1959 1960-1964 1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-1999 2000-2004 2005-2009 2010-2014 TOTAL Only as far as Uptown Whittier 0 0 1 1 0 1 1 1 1 1 1 2 4 8 3 25 1-5 miles 0 0 0 2 0 0 1 3 3 1 3 5 3 5 8 34 5-10 miles 10-15 miles 0 0 0 0 0 0 0 0 0 1 0 1 0 1 0 4 1 3 2 2 1 1 2 3 1 2 3 2 1 2 11 22 12
  • 13. It is fair to charge more for the event after a specific date? Especially if we provide an online payment option. No 24% Yes 76% Decade 1940-1944 1945-1949 1950-1954 1955-1959 1960-1964 1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-1999 2000-2004 2005-2009 2010-2014 TOTAL Yes 0 0 1 2 0 2 3 5 5 5 5 10 9 9 6 62 No 0 0 1 0 1 0 0 2 4 1 0 0 1 5 4 19 13
  • 14. Homecoming Summary • Most of the respondents have attended a brunch; over 60% of the respondents attended within the last decade • Most alumnae intend to attend homecoming brunch in the future and whenever possible but especially for reunions and anniversaries • Eighty-eight percent of respondents are not willing to pay additional homecoming brunch costs to cover the expense of receiving a printed invite. Homecoming invitations currently account for 25 percent of the cost of homecoming brunch • Respondents welcome an email invite option • Attendees wish to pay in the $30-40 to attend brunch. Online payment in highly desirable • Most would like to stay very close to campus if not on campus for the event. Respondents are split on whether it is worth more to have an event off campus 14

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