african story telling and sales

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african story telling and sales

  1. 1. African story telling isibongo "Everything in life is a story" Laurens van der Post.
  2. 2. The first record of the word boredom is in the novel, Bleak House, by Charles Dickens, written in 1852, although the expression to be a bore had been used in the sense of "to be tiresome or dull" since 1768 Boredom has been defined by Fisher in terms of its central psychological processes: “an unpleasant, transient affective state in which the individual feels a pervasive lack of interest in and difficulty concentrating on the current activity”
  3. 4. AKA Boredom is not a sales strategy
  4. 5. What I found out when selling HR software. It took a while to learn this.
  5. 6. showing
  6. 7. yet
  7. 8. another
  8. 9. feature
  9. 10. and
  10. 11. Configuration option
  11. 12. won’t
  12. 13. win
  13. 14. the
  14. 15. deal
  15. 16. ever
  16. 17. Hungry customers
  17. 18. Recipe blah blah blah blah blah blah blah blah blah blah blah blah blah blahBlahblahblahblahblahblahblahblahblahblahblahblah blah blah blahblahblahblahblah blahblahblahblahblahblahblahblah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblablahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblah blahblahblahblahblah blah blah blah blah blah blahblahblah blah blah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblah blah blah blahblahblahblahblah blahblahblahblahblahblahblahblah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blahblahBlahblahblahblah blahblahblahblahblahblahblahblah blahblahblahblahBlahblah Blahblahblahblah blahblahblahblah blahblahblahblahblah blah blahBlahblahblahblah blahblahblahblah blahblahblahblah Blahblahblahblahblahblahblahblahblahblahblahblah blah blah blahblahblahblahblah blahblahblahblahblahblahblahblah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblahblah blah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblah blah blah blahblahblahblahblah blahblahblahblahblahblahblahblah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblahblah blah Blahblahblahblahblahblahblahblahblahblahblahblah blah blah blahblahblahblahblah blahblahblahblahblahblahblahblah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblahblah blah
  18. 19. menu
  19. 20. Taste
  20. 21. Imagining a thing you can’t see or touch is hard
  21. 22. What do we do?
  22. 23. Show early and often
  23. 24. Research and Personalise
  24. 25. Research and Personalise
  25. 26. Show early - a simple taste. A fresh bread roll.
  26. 27. Talk about real live customers all the time, not just in the formal sessions. Details work.
  27. 28. If they want vegetables, let them order. Then bring it on.
  28. 29. Put corporate stuff in the customer context
  29. 30. Give the demo away. Let the customer do the selling.
  30. 31. your awesome competitive advantage
  31. 32. Customers
  32. 33. Lots of live ones
  33. 34. Tell their Stories
  34. 35. & you are un beatable

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