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african story telling and sales
 

african story telling and sales

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    african story telling and sales african story telling and sales Presentation Transcript

    • African story telling isibongo "Everything in life is a story" Laurens van der Post.
    • The first record of the word boredom is in the novel, Bleak House, by Charles Dickens, written in 1852, although the expression to be a bore had been used in the sense of "to be tiresome or dull" since 1768 Boredom has been defined by Fisher in terms of its central psychological processes: “an unpleasant, transient affective state in which the individual feels a pervasive lack of interest in and difficulty concentrating on the current activity”
    •  
    • AKA Boredom is not a sales strategy
    • What I found out when selling HR software. It took a while to learn this.
    • showing
    • yet
    • another
    • feature
    • and
    • Configuration option
    • won’t
    • win
    • the
    • deal
    • ever
    • Hungry customers
    • Recipe blah blah blah blah blah blah blah blah blah blah blah blah blah blahBlahblahblahblahblahblahblahblahblahblahblahblah blah blah blahblahblahblahblah blahblahblahblahblahblahblahblah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblablahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblah blahblahblahblahblah blah blah blah blah blah blahblahblah blah blah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblah blah blah blahblahblahblahblah blahblahblahblahblahblahblahblah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blahblahBlahblahblahblah blahblahblahblahblahblahblahblah blahblahblahblahBlahblah Blahblahblahblah blahblahblahblah blahblahblahblahblah blah blahBlahblahblahblah blahblahblahblah blahblahblahblah Blahblahblahblahblahblahblahblahblahblahblahblah blah blah blahblahblahblahblah blahblahblahblahblahblahblahblah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblahblah blah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblah blah blah blahblahblahblahblah blahblahblahblahblahblahblahblah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblahblah blah Blahblahblahblahblahblahblahblahblahblahblahblah blah blah blahblahblahblahblah blahblahblahblahblahblahblahblah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblahblah blah
    • menu
    • Taste
    • Imagining a thing you can’t see or touch is hard
    • What do we do?
    • Show early and often
    • Research and Personalise
    • Research and Personalise
    • Show early - a simple taste. A fresh bread roll.
    • Talk about real live customers all the time, not just in the formal sessions. Details work.
    • If they want vegetables, let them order. Then bring it on.
    • Put corporate stuff in the customer context
    • Give the demo away. Let the customer do the selling.
    • your awesome competitive advantage
    • Customers
    • Lots of live ones
    • Tell their Stories
    • & you are un beatable