Things I Learned at SXSWi 2010

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Presentation for my work colleagues on my SXSW2010 experience

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Things I Learned at SXSWi 2010

  1. 1. Things I learned at SXSWi2010 Friday, March 12 to Tuesday, March 16
  2. 2. SXSW Interactive Hot Topics for 2010 <ul><li>Mobility and geo-location </li></ul><ul><li>Future of traditional publishing models (especially print and news) </li></ul><ul><li>Content (especially leveraging user generated content) </li></ul><ul><li>Social change </li></ul><ul><li>Standards and accessibility (especially HTML 5) </li></ul>
  3. 3. SXSW Interactive Education Specific Sessions <ul><li>Universities in the ‘Free’ Era </li></ul><ul><li>Student Start-Ups: Entrepreneurship in the University </li></ul><ul><li>Web Education Rocks: 2010 WaSP InterAct Annual Meeting </li></ul><ul><li>Cracking the books: User-Generated Content in Education </li></ul>
  4. 4. Panel Presentations I Attended <ul><li>Day 1 </li></ul><ul><li>Chasing Virtual Good in the Real World </li></ul><ul><ul><li>Josh Williams, Gowalla </li></ul></ul><ul><li>Pay TV vs Internet - The Battle for Your TV </li></ul><ul><ul><li>Mark Cuban, HD Net/Dallas Mavericks </li></ul></ul><ul><ul><li>Avner Ronen, Boxee </li></ul></ul><ul><li>Ukulele for Geeks </li></ul><ul><ul><li>Christian Crumlish, Yahoo </li></ul></ul><ul><li>Day 2 </li></ul><ul><li>Web CMS from a Designer’s Perspective </li></ul><ul><ul><li>Scott Fegette, Adobe </li></ul></ul><ul><ul><li>Chris Charlton - XTND.US </li></ul></ul><ul><li>How to Create Viral Video </li></ul><ul><ul><li>Jonathan Wells, Flux </li></ul></ul><ul><ul><li>Margaret Gould Stewart, YouTube </li></ul></ul><ul><ul><li>Jason Wishnow, TED </li></ul></ul><ul><ul><li>Damian Kulash, OK Go </li></ul></ul><ul><li>Media Armageddon: What Happens When the NY Times Dies </li></ul><ul><ul><li>Greg Beato, Reason Magazine </li></ul></ul><ul><ul><li>Markos Moulitsas, Daily Kos </li></ul></ul><ul><ul><li>Amy Langfield, New Yorkology </li></ul></ul><ul><ul><li>David Carr, NY Times </li></ul></ul><ul><ul><li>Henry Copeland, Blogads.com </li></ul></ul><ul><li>Day 2 (cont’d) </li></ul><ul><li>Keynote: Privacy and Policy </li></ul><ul><ul><li>Danah Boyd, Ethnographer </li></ul></ul><ul><li>New Publishing and Web Content </li></ul><ul><ul><li>Erin Kissane, Incisive.nu </li></ul></ul><ul><ul><li>Jeffrey Zeldman, Happy Cog Studios </li></ul></ul><ul><ul><li>Lisa Holton, Fourth Story Media </li></ul></ul><ul><ul><li>Paul Ford, Harper’s Magazine </li></ul></ul><ul><li>Day 3 </li></ul><ul><li>Keynote: Systems Design </li></ul><ul><ul><li>Valerie Casey </li></ul></ul><ul><li>Crowd Sourcing Innovative Change </li></ul><ul><ul><li>Amy Sample Ward, Netsquared </li></ul></ul><ul><ul><li>Beth Kanter, Beth’s Blog </li></ul></ul><ul><ul><li>David J Neff, Lights Camera Help </li></ul></ul><ul><ul><li>Holly Ross, NTEN: Nonprofit Technology Network </li></ul></ul><ul><ul><li>Kari Saratovsky, The Case Foundation </li></ul></ul>
  5. 5. Panel Presentations I Attended ( cont’d ) <ul><li>Day 3 (cont’d) </li></ul><ul><li>HTML 5 Accessibility </li></ul><ul><ul><li>Cynthia Shelly, Microsoft </li></ul></ul><ul><ul><li>John Foliot, Standford University </li></ul></ul><ul><li>13th Annual SXSWi Web Awards </li></ul><ul><li>Day 4 </li></ul><ul><li>RIP CMS </li></ul><ul><ul><li>Dries Buytaert, Drupal creator </li></ul></ul><ul><li>Keynote: The Next Generation of Social Media </li></ul><ul><ul><li>Evan Williams, Twitter </li></ul></ul><ul><li>Adobe All-Access </li></ul><ul><ul><li>Photoshop </li></ul></ul><ul><ul><li>Flash Mobile </li></ul></ul><ul><ul><li>Browser Lab </li></ul></ul><ul><li>Day 5 </li></ul><ul><li>14,000 Songs in 28 Days </li></ul><ul><li>Day 5 (cont’d) </li></ul><ul><li>Social Business </li></ul><ul><ul><li>Social Media in Marketing </li></ul></ul><ul><ul><li>David Meerman Scott - Freshpot Marketing </li></ul></ul><ul><ul><li>Social Media in Public Relations </li></ul></ul><ul><ul><li>Captain Nathan Broshear, US Air Force </li></ul></ul><ul><ul><li>Social Media in Customer Service </li></ul></ul><ul><ul><li>Melanie Baker, PostRank Inc </li></ul></ul><ul><li>Keynote: The Future of Music Delivery </li></ul><ul><ul><li>Eliot Van Buskirk, Spotify </li></ul></ul><ul><li>Cracking the Books: User Generated Content in Education </li></ul><ul><ul><li>Clyde Boyer, Trinity Education Group </li></ul></ul><ul><ul><li>Ron Reed, RL Reed Consulting </li></ul></ul><ul><ul><li>Anita Givens, Texas Education Agency </li></ul></ul><ul><ul><li>Margarity Pinkos, M Pinkos Education </li></ul></ul><ul><li>Effects of Twitter on the News </li></ul><ul><ul><li>Brian Drescher, USA Today </li></ul></ul><ul><ul><li>Brian Stetler, NY Times </li></ul></ul><ul><ul><li>Ana Marie Cox, GQ Magazine </li></ul></ul>
  6. 6. Chasing Virtual Good in the Real World Josh Williams, CEO Gowalla If social games can motivate a person to alter their life online, can a game like experience inspire people to go out and explore the world around them?
  7. 7. Web CMS from a Designers’ Perspective Scott Fegette, Adobe and Chris Charlton, XTND.US http://xtnd.us Video tutorials: http://tinyurl.com/theme-drupal Written tutorials: http://adobe.com/devnet
  8. 8. How to Make a Viral Video <ul><li>There is a positivity about content that is viral - we like to share good news more than bad news. </li></ul><ul><li>Surprise unexpected combinations </li></ul>INSERT PHOTO Lorem ipsum Jonathan Wells, Flux Margaret Gould Stewart, YouTube Jason Wishnow, TED Damian Kulash, OK Go
  9. 9. How to Make a Viral Video <ul><li>Building your audience </li></ul><ul><li>Embed </li></ul><ul><li>Metadata </li></ul><ul><li>Distribute on Multiple Fronts </li></ul><ul><li>Superspreaders </li></ul><ul><li>Exclusivity </li></ul>INSERT PHOTO Lorem ipsum
  10. 10. New Publishing and Web Content Pro: it's a good time to be in publishing. When you have an industry in the midst of change opportunities for new models emerge Con: it’s a terrible time to try to shoehorn existing content models into the web Erin Kissane, Incisive.nu Jeffrey Zeldman, Happy Cog Studios Lisa Holton, Fourth Story Media Paul Ford, Harper’s Magazine
  11. 11. If you’re going to do publishing online… First ask, ‘How do I serve and interact with people?’, then build publishing and editorial above that.
  12. 12. Keynote: Systems Design Inspiration Valerie Casey http://www.designersaccord.org
  13. 13. Goals of The Designers Accord <ul><li>http://www.designersaccord.org </li></ul><ul><li>Increase awareness in the creative community </li></ul><ul><li>Graduate the next generation of designers and thinkers </li></ul><ul><li>Best practices to achieve the greatest impact </li></ul><ul><li>Influence policy </li></ul>
  14. 14. HTML 5 Accessibility Cynthia Shelly, Microsoft John Foliot, Standford University <ul><li>One of the goals of HTML5 is to build some assistive technologies into rich media </li></ul><ul><li>List of updates: </li></ul><ul><li>New link semantics </li></ul><ul><li>New document semantics </li></ul><ul><li>Tools concerning video and accessibility </li></ul><ul><ul><li>Captions </li></ul></ul><ul><ul><li>Sign language </li></ul></ul><ul><ul><li>Audio descriptions </li></ul></ul><ul><ul><li>Textual audio descriptions (screenreader/Braille) </li></ul></ul><ul><ul><li>Subtitles </li></ul></ul><ul><ul><li>Support materials bound to the media </li></ul></ul>
  15. 15. RIP CMS Dries Buytaert, Creator and Project Lead, Drupal CTO Aquia “ Users are your content creators now.”
  16. 16. Examples of Organizations Using Drupal The Whitehouse IBM Sun Microsystems java.net CNN Forbes.com Intel Atom Sony Erickson Symantec (community)
  17. 17. Examples of Universities Using Drupal/ Acquia Clients Alfred State College Ashland University University of Minnesota University of Delaware University of Colorado Empire State College Washington State University MIT International Baccalaureate Delaware County Community College Virginia Tech University of Southern Mississippi Duke Webster University University of Prince Edward Island University of Toronto New York University
  18. 18. Adobe All-Access Day Stage Event Updates and Demos: Dreamweaver Flash Mobile Browser Lab
  19. 19. Social Business David Meerman Scott - Freshpot Marketing Captain Nathan Broshear, US Air Force Melanie Baker, PostRank Inc <ul><li>New rules of Marketing in Business (David Meerman Scott) </li></ul><ul><li>Marketing is about generating attention. Traditionally is was purchased, today the new rule is earning attention by publishing content </li></ul><ul><li>If you want people to share their stories about you realize that nobody cares about your products </li></ul><ul><li>Speak to your buyers in their language not yours </li></ul><ul><li>Create triggers that encourage people to share </li></ul><ul><li>No coercion required. It’s about NOT forcing people </li></ul>
  20. 20. Social Business David Meerman Scott - Freshpot Marketing Captain Nathan Broshear, US Air Force Melanie Baker, PostRank Inc <ul><li>Social Media and Public Relations - Captain Nathan Broshear </li></ul><ul><li>&quot;We don't call the media anymore. They call us&quot; - big endorsement to Twitter for press communication </li></ul><ul><li>People are coming to the US Air Force for bite-sized pieces of information when they need us - noticing huge chunks of traffic during times of crisis. </li></ul><ul><li>Why do ‘official’ military blogs fail? First lesson: Social communication cannot be about you. People trust a peer </li></ul><ul><li>More and more, mainstream media is not our main source of communications it’s social media and it’s happening in minutes </li></ul>
  21. 21. My SXSWi 2010 stuff <ul><li>Blog - otherlondon.blogspot.com / </li></ul><ul><li>Bookmarks - delicious.com/theotherlondon/sxsw </li></ul><ul><li>Notes and presentations - www.slideshare.net/theotherlondon </li></ul><ul><li>Pictures - www.flickr.com/photos/otherlondon/sets/72157623606423572/ </li></ul>
  22. 22. Things I learned at SXSWi2010 Friday, March 12 to Tuesday, March 16

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