0
Allison Miller, Vanguard Visions Consulting
Salisbury / Modbury
Creating and managing a
WordPress business website
You’ll find these slides at:
slideshare.net/vanguardvisions
Session Overview
• Why is now a good time to be creating a business
website?
• Why is WordPress so popular?
• WordPress.co...
Why is now a good time
to be creating a business
website?
CC-BY Image: Telecommunications - http://en.wikipedia.org/wiki/Telecommunication
Better infrastructure /
access
• 92% of A...
Internet is already a game changer
Source: Deloitte Access Economics Pty Ltd (2013) –
http://www.deloitte.com/view/en_AU/a...
Why is WordPress so
popular?
CC-By Image by: Wikipedia - http://es.wikipedia.org/wiki/WordPress
Open Source Software
• Free todownloadthesoftware
• Get...
WordPress.com vs
WordPress.org
WordPress.com vs WordPress.org
Wordpress.com Wordpress.org
Business arm of WordPress Community arm of WordPress
WordPress ...
3 signs that you don’t have as much control
over your WordPress website as you thought
you would
For more information: bit...
Planning your WordPress
business website
• Target Market
• Purpose
• Content
• Naming your website
• Branding
CC-BY Image: Wikipedia - http://en.wikipedia.org/wiki...
Designing your
WordPress business
website
Site map via mind map
CC-BY Image: Wikimedia Commons - http://commons.wikimedia.org/wiki/File:MindMapGuidlines.svg
Tabs (headings)
CC-BY Image:
Common headings Your headings
Home
About (your company)
Contact us
Blog
Creating your WordPress
business website
Getting started
wordpress.com
Creating a user
Wordpress.com options
Naming your site
Choosing a theme
Preview your theme
Connect your social media
Connect a blog post
http://creatingawordpresswebsite.wordpress.com/wp-admin/
Your WordPress user account
Your WordPress Business Website
Setting up your
WordPress business
website
Dashboard
Appearance
Users
Tools
Settings
Plugins
Creating content in your
WordPress business
website
Media
Pages
Posts
Comments
Feedback
Headings = <h1>heading 1</h1>
Hyperlinking
Uploading images
Uploading & linking to files
Tables <table> (MORE CODE NEEDED)...
Naming the page
Content = Key words
Tags
Categories
Sub-pages
Preview / Private / Publish
SEO / Meta-data
Managing your
WordPress business
website
• Site Analytics
• Google
Analytics
• Piwik
Analytics
CC-BY Image:
ROI
Backing up
CC-BY Image: Wikipedia - http://simple.wikipedia.org/wiki/Backup
What will you investigate
further?
Workshop evaluation
Want to know more?
More info: digitalcapability.com.au
Register for eUpdates: bit.ly/digitalcapability
Follow on:
Twitter ...
vanguardvisionsconsulting.com.au
Allison Miller
0400 732 270
allison@vanguardvisions.com.au
vanguardvisionsconsulting.com....
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Creating and managing a WordPress business website - March 2014

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Having a business website is a key component of a business’s marketing strategy in a digital economy, however, knowing where to get started and how to manage it can be a very daunting task. For a lot of small businesses, outsourcing the creation and management of their website just isn’t a viable option. To overcome this, a number of businesses are using simple to operate website platforms like WordPress.
This presentation goes through why so many people are using WordPress as a business website, and how to get started creating and setting up your WordPress business website.

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Transcript of "Creating and managing a WordPress business website - March 2014"

  1. 1. Allison Miller, Vanguard Visions Consulting Salisbury / Modbury Creating and managing a WordPress business website
  2. 2. You’ll find these slides at: slideshare.net/vanguardvisions
  3. 3. Session Overview • Why is now a good time to be creating a business website? • Why is WordPress so popular? • WordPress.com vs WordPress.org • Planning your WP business website • Designing your WP business website • Creating your WP business website • Setting up your WP business website • Creating content in your WP business website • Managing your WP business website • What will you investigate further? • Workshop evaluation
  4. 4. Why is now a good time to be creating a business website?
  5. 5. CC-BY Image: Telecommunications - http://en.wikipedia.org/wiki/Telecommunication Better infrastructure / access • 92% of Australian business have internet access • Australian Bureau of Statistics (2013) • 79% of Australian homes have the internet • Good e-practice guidelines for disadvantaged learnersin VET (2013) • 90% of Australians have an internet-enabled smartphone • AIMIAMobile PhoneSurvey(2013)
  6. 6. Internet is already a game changer Source: Deloitte Access Economics Pty Ltd (2013) – http://www.deloitte.com/view/en_AU/au/services/financial-advisory/deloitte-access-economics/05660fd56ab1e310VgnVCM1000003256f70aRCRD.htm
  7. 7. Why is WordPress so popular?
  8. 8. CC-By Image by: Wikipedia - http://es.wikipedia.org/wiki/WordPress Open Source Software • Free todownloadthesoftware • Get freewebsite • Lowerslevels to entry • Flexibility / adaptability • Lotsof choice(formats,plugins, customising, integration) (Relatively) easy to use • Simpletosetupandmanage • Onlinehelp andsupport • Communitysupport • Developers • eg NorthernAdelaide WordPress BusinessUserGroups(Facebook)
  9. 9. WordPress.com vs WordPress.org
  10. 10. WordPress.com vs WordPress.org Wordpress.com Wordpress.org Business arm of WordPress Community arm of WordPress WordPress hosted (free / fee) Self / 3rd Party hosted WordPress has super-admin Self / 3rd Party has super-admin Latest updates Update yourself Others? Others?
  11. 11. 3 signs that you don’t have as much control over your WordPress website as you thought you would For more information: bit.ly/WP-Control
  12. 12. Planning your WordPress business website
  13. 13. • Target Market • Purpose • Content • Naming your website • Branding CC-BY Image: Wikipedia - http://en.wikipedia.org/wiki/Motion_planning Planning your website
  14. 14. Designing your WordPress business website
  15. 15. Site map via mind map CC-BY Image: Wikimedia Commons - http://commons.wikimedia.org/wiki/File:MindMapGuidlines.svg
  16. 16. Tabs (headings) CC-BY Image: Common headings Your headings Home About (your company) Contact us Blog
  17. 17. Creating your WordPress business website
  18. 18. Getting started wordpress.com
  19. 19. Creating a user
  20. 20. Wordpress.com options
  21. 21. Naming your site
  22. 22. Choosing a theme
  23. 23. Preview your theme
  24. 24. Connect your social media
  25. 25. Connect a blog post
  26. 26. http://creatingawordpresswebsite.wordpress.com/wp-admin/ Your WordPress user account
  27. 27. Your WordPress Business Website
  28. 28. Setting up your WordPress business website
  29. 29. Dashboard
  30. 30. Appearance
  31. 31. Users
  32. 32. Tools
  33. 33. Settings
  34. 34. Plugins
  35. 35. Creating content in your WordPress business website
  36. 36. Media
  37. 37. Pages
  38. 38. Posts
  39. 39. Comments
  40. 40. Feedback
  41. 41. Headings = <h1>heading 1</h1> Hyperlinking Uploading images Uploading & linking to files Tables <table> (MORE CODE NEEDED) Content
  42. 42. Naming the page Content = Key words Tags Categories Sub-pages Preview / Private / Publish SEO / Meta-data
  43. 43. Managing your WordPress business website
  44. 44. • Site Analytics • Google Analytics • Piwik Analytics CC-BY Image: ROI
  45. 45. Backing up CC-BY Image: Wikipedia - http://simple.wikipedia.org/wiki/Backup
  46. 46. What will you investigate further?
  47. 47. Workshop evaluation
  48. 48. Want to know more? More info: digitalcapability.com.au Register for eUpdates: bit.ly/digitalcapability Follow on: Twitter - twitter.com/digitalcapabili Facebook - facebook.com/digitalcapability LinkedIn - bit.ly/DCLinkedIN Google+ - bit.ly/DCGoogleplus Pinterest - pinterest.com/vanguardvisions
  49. 49. vanguardvisionsconsulting.com.au Allison Miller 0400 732 270 allison@vanguardvisions.com.au vanguardvisionsconsulting.com.au
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