Intervention Design at MAMDT workshop 1


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Sheets used in the first workshop of the course Intervention Design at the Maastricht Academy of Media Design & Technology.

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Intervention Design at MAMDT workshop 1

  1. 1. intervention design: an introduction
  2. 2. short introduction: who is theo ploeg? theory about the netwerk society assignment: a manifest for an new world workshop 1 - a brief outline introduction module intervention design
  3. 3. Fontys - FHJ - Internetjournalistiek - WG1 3theo ploeg, @theoploeg
  4. 4. blog for this course:
  5. 5. my cat adorno
  6. 6. theodor adorno (1903 -1969)
  7. 7. fachmenschen ohne geist
  8. 8. designers as production labor?
  9. 9. 11jaron lanier (1960) in ‘who owns the future?’ (2013): I miss the future
  10. 10. design for the future
  11. 11. design as blend of theory and praxis
  12. 12. so what are you going to do? ‚Redesigning a situation by using theory and praxis and with use of current (old) methods of design and new ideas, comparing them both and design an intervention to fill the gap.’
  13. 13. you are using the Intervention Design Process Model (IDPM) • Select and analyse an area of interest. • Apply theory (for example the four laws of media) and describe the clash between the old and new paradigms. • Identify the problem in terms of environment, media and target group. • Investigate how the problem would be solved using normal/current design. • Investigate how the problem would be solved using new ideas and insights. • Compare both and design an intervention. • Test and evaluate the intervention design.
  14. 14. the network society and media theory - kind of a fundament
  15. 15. marshall mcluhan (1911-1980)
  16. 16. <<understanding media>> (1964)
  17. 17. We invent a new media technology The new media technology alters our sense ratios The altered sense ratio alters our perception The altered perception changes the way we think With a new way of thinking we create new models of reality New models of reality give rise to new inventions McLuhan’s cycle of change ‘we shape our tools and tools shape us’, ! Marshall McLuhan cycle of change
  18. 18. mcluhan's main thought #1: media are extensions of some human faculty
  19. 19. mcluhan’s main thought #2: the medium is the message
  20. 20. 23mcluhan’s main thought #3: walking backwards into the future
  21. 21. ‘societies have always been shapes more by the nature of the media by which men communicate than by the content of the communication’ mcluhan as <<technologal determinist>>
  22. 22. 25acoustic space: liquid truth at the agora in athens
  23. 23. 26gutenberg galaxy
  24. 24. 27books are vehicles for objectivity and rationality
  25. 25. 28the global village
  26. 26. newspaper as hot medium: they feel like a hot bath
  27. 27. 30tv as cool, electric medium
  28. 28. 311960: US elections broadcast on tv
  29. 29. in Playboy (1969) ‘The computer thus holds out the promise of a technologically engendered state of universal understanding and unity, a state of absorption in the logos that could knit mankind into one family and create a perpetuity of collective harmony and peace.’ the electronic age
  30. 30. macluhan’s advice: don’t drown in the media mahlström
  31. 31. observe, take distance, find patterns
  32. 32. herbert marcuse (1898-1979) lecturing at University of California
  33. 33. media as tools for generating <<eros>>
  34. 34. ‘The people recognize themselves in their commodities: they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment’ in ‘one-dimensional man’ (1964): people as extensions of media
  35. 35. 38repressive tolerance
  36. 36. repressive desublimation
  37. 37. media structure a culture for our growing need for self-conscience rationality and objectivity of the system increases our subjective selves get more alienated and need self- conscience culture creates a false reality that feels like a hot bath we become objects submitted to the one-dimensional structures, thinking we are subjects by consuming eros (repressive tolerance) (repressive desublimation) marcuse’s one-dimensional society
  38. 38. HvA - CMD - V1 - C&M - HC5 41tyler durden explains it al in <<fight club>> (1999)
  39. 39. mcluhan versus marcuse: which side of the coin?
  40. 40. observation #1: venice
  41. 41. observation #2: urban farming
  42. 42. observation #3: new currency
  43. 43. observation #4: new craftsmanship
  44. 44. observation #5: every idea has a niche
  45. 45. “the return of meaning” What do they have in common?
  46. 46. book: <<anti-oedipus>> (1972) deleuze & guattari: deterritorialization
  47. 47. book: mille plateaux (1980) deleuze & guattari: nomadic rhizome
  48. 48. paper: <<meltdown>> (1996) nick land: accelerationism
  49. 49. but of course only the real deal ; -)
  50. 50. 53the anti-human cyborg
  51. 51. 54assignment for today
  52. 52. assignment: manifest for a new world (in teams of five) End of 2014 there is an outbreak of a virus that turns people into zombies. A year later millions of people are infected. Institutions like governments, banks, multinationals and other business have disappeared. There are no public services anymore. With the infected being controlled slowly safe heavens are being established. Authority and all kinds of systems and structures have been vanished. ! It is your task to build a new society, based on the ideas you find important. Because there is nothing left, you are free of any burden from existing systems and ideas. Feel free to rethink stuff we take for granted currently, thus rethink everything. ! Goal: make a manifest for your new world (not how you are going to handle things but you think is important). Visualize every step you take and present them at the end. Back at 2pm.
  53. 53. homework? see blog!