How to Make Money With Social Media: Armonk Chamber of Commerce

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A presentation given on 5.24 to the Armonk Chamber of Commerce on how social media can help small businesses prosper.

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How to Make Money With Social Media: Armonk Chamber of Commerce

  1. 1. how to make money with social media Armonk Chamber of Commerce may 24, 2011 Nancy A. Shenker, Founder/CEO
  2. 2. hype or reality?
  3. 3. so…where’s the $$? <ul><li>awareness </li></ul><ul><li>alliances </li></ul><ul><li>direct marketing utilizing social media assets </li></ul><ul><li>research </li></ul><ul><li>word-of-mouth buzz </li></ul>
  4. 4. your social media closet
  5. 5. case studies <ul><li>Eco-bags </li></ul><ul><li>66main </li></ul><ul><li>Go Green Displays </li></ul><ul><li>New York Deli Pickle </li></ul><ul><li>FashionCampNYC </li></ul><ul><li>rtew </li></ul>
  6. 6. so, where do you start? <ul><li>who’s your target market? </li></ul><ul><li>what’s your brand? </li></ul><ul><li>how does social media “fit” with your strategy and budget? </li></ul><ul><li>which platforms are right for you? </li></ul><ul><li>who’s going to do it? How often? </li></ul><ul><li>how are you going to measure it? </li></ul>
  7. 7. what’s next? <ul><li>convergence </li></ul><ul><li>mobile </li></ul><ul><li>privacy </li></ul><ul><li>face-to-face renaissance </li></ul><ul><li>adult boomer “re-birth” </li></ul>
  8. 8. contact me or friend me or follow me <ul><li>[email_address] </li></ul>www.theonswitch.com www.hippytowiki.com www.nunumedia.com Facebook: theONswitch Twitter: @theONswitch 914.969.2900 x100

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