getting the most out of Tri-State get noticed…grow sales Webinar March 5, 2009 Nancy A. Shenker, Founder/CEO

“ Housekeeping” how a webinar works who am I? camp directors: THANK YOU! want more?

how a webinar works

who am I?

camp directors: THANK YOU!

want more?

Camp Directors RyanPeters: [email_address] AndyPritikin: [email_address] BrianCohen: [email_address] Steve Baskin: [email_address] Thank you all!

RyanPeters: [email_address]

AndyPritikin: [email_address]

BrianCohen: [email_address]

Steve Baskin: [email_address]

Thank you all!

trade show history medieval markets trade fairs Worlds Fair (1853) first “mega” shows (1940s) home improvement auto/boat Comdex/CES evolution (social media)

medieval markets

trade fairs

Worlds Fair (1853)

first “mega” shows (1940s)

home improvement

auto/boat

Comdex/CES

evolution (social media)

alas, only the “booth babe” (and free food and toys) what’s stayed the same?

alas, only the “booth babe” (and free food and toys)

the purpose commerce community/connections competitive insights/content creative idea generation celebration and cavorting

commerce

community/connections

competitive insights/content

creative idea generation

celebration and cavorting

take it seriously your strategy pre-show planning pre-show communications social activities follow-up plan!!!!

your strategy

pre-show planning

pre-show communications

social activities

follow-up plan!!!!

do you really know who’s coming? identify decision-makers and influencers become an expert “badge reader” don’t ignore obscure prospects think of the show as one point in time (remember, you have 364 more days)

identify decision-makers and influencers

become an expert “badge reader”

don’t ignore obscure prospects

think of the show as one point in time

(remember, you have 364 more days)

booth boot camp “inside the pipe and drape” is your retail store the draw (your storefront); signage the welcome the interaction the goodbye the gift/the promise the repeat visitor

the draw (your storefront); signage

the welcome

the interaction

the goodbye

the gift/the promise

the repeat visitor

booth boot camp mind your manners train your team; re-train; trouble-shoot no sitting down on the job no eating/chewing gum smile (even when your feet hurt) don’t pack up early

train your team; re-train; trouble-shoot

no sitting down on the job

no eating/chewing gum

smile (even when your feet hurt)

don’t pack up early

booth boot camp other places/after hours conference sessions social events S.C.O.P.E. dinner hotel: elevator bus bar/casino

conference sessions

social events

S.C.O.P.E. dinner

hotel:

elevator

bus

bar/casino

booth boot camp booth bombs not enough traffic booth envy “bag people” and “tire-kickers”

not enough traffic

booth envy

“bag people” and “tire-kickers”

lead triage collect cards; make notes “the pocket trick” compare notes with the team every night integrate social media into your strategy

collect cards; make notes

“the pocket trick”

compare notes with the team every night

integrate social media into your strategy

be social… without leaving your room Facebook LinkedIn Twitter Post video Blog

Facebook

LinkedIn

Twitter

Post video

Blog

when your “store closes” before you leave re-cap next year’s plans (save $$) sort your stuff on the way back as soon as you get home…

before you leave

re-cap

next year’s plans (save $$)

sort your stuff

on the way back

as soon as you get home…

… keep in touch targeted marketing drip, drip, drip use social media see ya later, alligator! don’t despair when you lose contact

targeted marketing

drip, drip, drip

use social media

see ya later, alligator!

don’t despair when you lose contact

questions?

contact me [email_address] www.theonswitch.com www.10volts.com www.hippytowiki.com Facebook & Twitter 914.773.4225

[email_address]