HomeZilla Deck


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  • HomeZilla Deck

    1. 1. The Monster of Home Data Sandy Ward [email_address] 647.898.8216
    2. 2. The Elevator Pitch HomeZilla is a website providing home buyers and real estate agents with a one-stop shop to find neighbourhood information about a house. Confidential Jan 2008
    3. 3. The Founder <ul><ul><li>Sandy Ward - CEO & Founder </li></ul></ul><ul><ul><ul><li>former Sr. Engineering Manager at Yahoo! </li></ul></ul></ul><ul><ul><ul><li>served on Yahoo! Canada's senior management team, while company grew from 12 to 120 </li></ul></ul></ul><ul><ul><ul><li>technical manager for 6 of Yahoo!‘s front pages </li></ul></ul></ul><ul><ul><ul><ul><li>Canada, Quebec, Brazil, Argentina, Mexico, Telemundo </li></ul></ul></ul></ul><ul><ul><ul><li>worked in Silicon Valley with start-ups HotLinks & AudioBasket and large companies like Cisco </li></ul></ul></ul>Confidential Jan 2008
    4. 4. How HomeZilla works... e Confidential Jan 2008
    5. 5. Market Overview <ul><li>80% of home buyers use the Internet in their buying decision * . </li></ul><ul><ul><li>Problem: To find neighbourhood information they have to spend a lot of time going to many different web sites. </li></ul></ul><ul><ul><li>Problem: People move into different areas at different life stages but there are no online tools to help find the next ideal neighbourhood or home. </li></ul></ul><ul><li>Agents often sell homes outside their core neighbourhood ** . </li></ul><ul><ul><li>Problem: There are no online tools allowing agents to produce neighbourhood reports highlighting key features. </li></ul></ul><ul><li>* 2006 National Association of REALTORS® Profile of Home Buyers and Sellers . </li></ul><ul><li>** Interview with President of Toronto’s Royal LePage Partners </li></ul>Confidential Jan 2008
    6. 6. Screen Shot Confidential Jan 2008
    7. 7. HomeZilla Solution <ul><li>HomeZilla empowers home buyers by being a one-stop shop for all neighbourhood information. </li></ul><ul><li>Create tools to make research on homes faster and easier. </li></ul><ul><ul><li>“ Search and Research” </li></ul></ul><ul><ul><li>“ Find a Neighbourhood” </li></ul></ul><ul><ul><li>“ Find a Home” </li></ul></ul><ul><li>Provide Agents tools to market their homes and connect with buyers online. </li></ul><ul><ul><li>“ HomeZilla Neighbourhood Reports” </li></ul></ul><ul><ul><li>“ Hyper-local Targeted Advertising” </li></ul></ul><ul><ul><li>“ Virtual Guided Home & Neighbourhood Tours” </li></ul></ul>Confidential Jan 2007
    8. 8. HomeZilla Revenue Model <ul><li>Customers </li></ul><ul><ul><li>Real Estate Agents </li></ul></ul><ul><ul><li>Advertisers </li></ul></ul><ul><li>Revenue Sources </li></ul><ul><ul><li>Large Housing Related Advertisers (“HomeZilla Search”) </li></ul></ul><ul><ul><ul><li>Banks Credit Unions, Mortgage Brokers, etc </li></ul></ul></ul><ul><ul><ul><li>Home Depot, Rona, Home Hardware, etc </li></ul></ul></ul><ul><ul><li>Hyper-Local Advertisers (“HomeZilla Neighbourhood Data”) </li></ul></ul><ul><ul><ul><li>National Locally Present Chains (ex: Tim Hortons, Subway) </li></ul></ul></ul><ul><ul><ul><li>Local Business (ex: shoe makers, dry cleaners, butchers, plumbers ) </li></ul></ul></ul><ul><ul><li>Real Estate Agent Services ( “HomeZilla Neighbourhood Reports”) </li></ul></ul>Confidential Jan 2008
    9. 9. Competition (depends on how you look at it) <ul><li>Zillow: </li></ul><ul><ul><li>$82M in funding and is 3 rd in US real estate internet traffic </li></ul></ul><ul><li>Trulia: </li></ul><ul><ul><li>$18M in funding and is 4 th in US real estate internet traffic </li></ul></ul><ul><li>Differentiation From Market Leaders : no tools for agents, static neighbourhood information, focused on the aggregating listings </li></ul><ul><li>Other competition: </li></ul><ul><li>TeraBitz: Raised $10M in funding providing neighbourhood information </li></ul><ul><ul><li>Differentiation: sources of data, easy of use, viral potential </li></ul></ul><ul><li>MLS.ca: privately owned monopoly in Canada </li></ul><ul><ul><li>Differentiation: not an easy site to use, no SEO, no tools </li></ul></ul>Confidential Jan 2008
    10. 10. Development Plan Confidential Jan 2009
    11. 11. Recap of HomeZilla HomeZilla is an easy to use one-stop shop to help home buyers and agents research neighbourhoods. HomeZilla’s next generation tools go beyond today’s websites and will help speed up the home buying process. The timing for our concept is excellent because our competition is focused on listings while HomeZilla is making it easier to choose between listings. Confidential Jan 2008
    12. 12. HomeZilla <ul><li>Thanks for your time! </li></ul><ul><ul><li>Any Questions? </li></ul></ul><ul><ul><li>Sandy Ward, CEO & Founder </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>647.898.8216 </li></ul></ul>Confidential Jan 2008