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BlogWest: Blog Content Strategies
 

BlogWest: Blog Content Strategies

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This was a presentation for BlogWest 2013 on things you can do to create and publish great content.

This was a presentation for BlogWest 2013 on things you can do to create and publish great content.

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    BlogWest: Blog Content Strategies BlogWest: Blog Content Strategies Presentation Transcript

    • Blog Content Simple strategies to write engaging content for your readers @redpaperclipSaturday, 9 March, 13
    • “I hate quotations.Tell me what you think.” -Ralph Waldo EmersonSaturday, 9 March, 13
    • What to expect today: • Define • Determine • Develop • ‘Duplicate’ (that starts with a ‘D’)Saturday, 9 March, 13
    • Who are We? Why should you care?Saturday, 9 March, 13
    • “90% of everythingis CRAP” • (Theodore) Sturgeon’s Law,1958 • Written in defense of Science Fiction against attacks by people who selected the worst work to make an example of. • Even more applicable in blogging because what makes great content has been ignored by so many. • This is why there are still so many success stories among blogs, and why they will remain successful.Saturday, 9 March, 13
    • What is Content? What is content to you?Saturday, 9 March, 13
    • Saturday, 9 March, 13
    • Your Content...Saturday, 9 March, 13
    • Audit Audience.Saturday, 9 March, 13
    • Audit Your Focus.Saturday, 9 March, 13
    • Audit YourContent Mission. I help ___ to ___ so that _______.Saturday, 9 March, 13
    • Audit ContentLayout. • Layout • Navigation • Audience Expectations • Your Mission and DreamSaturday, 9 March, 13
    • Audit Languageand Tone.Saturday, 9 March, 13
    • Audit ContentTypes.Saturday, 9 March, 13
    • Types of Posts. • Breaking News/Briefs/Reportage • Personal stories • How-tos/DIYs • Opinion/Op-eds/Essays • Research/Academic Work • Investigative/DocumentarySaturday, 9 March, 13
    • Audit YourHeadlines. • Informative • Entertaining • ContradictorySaturday, 9 March, 13
    • Audit YourCommunity.Saturday, 9 March, 13
    • Audit Questions?Audit Answers. • Who are your people? • What are you seeking to do in the world? • What are you offering them? How will it work? • Where are your people and what are they doing when they get here? • What’s working? What’s missing?Saturday, 9 March, 13
    • Writing Content:The Truth.Saturday, 9 March, 13
    • More Truth... “Nothing is original. Nothing.” Jim JarmuschSaturday, 9 March, 13
    • FAIL = LOVE!Saturday, 9 March, 13
    • My WritingProcess. It can feel like this...Saturday, 9 March, 13
    • My WritingProcess. but look like this (sometimes).Saturday, 9 March, 13
    • Tofu Marinade:Content Writing.Saturday, 9 March, 13
    • “Marinade?!” • Complexity and simplicity • It “cures” whatever sits in it • Marinades take time to taste greatSaturday, 9 March, 13
    • “Blend YourIngredients.”Saturday, 9 March, 13
    • “Work It In.” • Talk to a spouse or trusted source • Post about the topic BEFORE the post publishing date • Use social media as a springboardSaturday, 9 March, 13
    • “Seal in Flavour.Sear in Flavour.”Saturday, 9 March, 13
    • “Plate it.”Saturday, 9 March, 13
    • “Tasting!”Saturday, 9 March, 13
    • Leftovers!Saturday, 9 March, 13
    • Rewrite.Saturday, 9 March, 13
    • Reuse.Saturday, 9 March, 13
    • Repurpose.Saturday, 9 March, 13
    • Lastly, • Four D’s • QuestionsSaturday, 9 March, 13
    • Questions?Saturday, 9 March, 13
    • Thanks! @redpaperclipSaturday, 9 March, 13