About the mo in solomo - MoMoBxL 2011

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Mobile Monday edition December was all about SoLoMo (social local mobile). I was asked to talk about the mobile part.

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About the mo in solomo - MoMoBxL 2011

  1. 1. About the Mo in SoLoMo Mobile Monday Bxl – 12th of December 2011Mobile evangelist @ Dorien Aertswww.mobilevikings.com @theonehitwonder
  2. 2. • What about the Mo?• What about SoLoMo?• What about the future?
  3. 3. Since Q4 2010 sales smartphones > pc’s (via In the pocket)
  4. 4. Worldwide growth of 3G (via In the Pocket)
  5. 5. Mobile internet catches up with desktop internet (via In the Pocket)
  6. 6. BelgiumToday :More than 2 million smartphones in BelgiumVia Isobar Mobile, mei 2011
  7. 7. BelgiumToday :More than 2 million smartphones in BelgiumVia Isobar Mobile, mei 20112013 :1 of 2 Belgians (5 million) has a smartphoneVia Insites Consulting
  8. 8. Our beliefTechnology is ready-> mobile internet is stable and fast enough formobile social and local services
  9. 9. The proof?Since Apple’s integration (ios 5), monthly signups toTwitter are up 25%.http://www.iphoneclub.nl/155907/ios-5-zorgt-voor-25-procent-meer-twitter-aanmeldingen-per-maand/
  10. 10. What’s stopping us? Via express.be
  11. 11. TrendsMobile internet is getting cheaperSmartphones are getting cheaper
  12. 12. • What about the Mo?• What about SoLoMo?• What about the future?
  13. 13. When do people use their smartphone? (Via In the Pocket)
  14. 14. Where do people use their smartphone? (Via In the Pocket)
  15. 15. What do people use their smartphone for? (via emerce.nl)
  16. 16. ConclusionPeople have their smartphones with them all the time everywhere for all kinds of purposes (+ technology is there)
  17. 17. ConclusionWhich makes it the perfect device to connect with friends to get local information and services => to go SoLo
  18. 18. Added value applicationsPeak Performance Trails Maps Samsonite Travel Miles
  19. 19. Opportunities for marketeers are huge-> extra way to market a service or product
  20. 20. • What about the Mo?• What about SoLoMo?• What about the future?
  21. 21. Augmented reality Wikitude
  22. 22. Augmented reality Starchart
  23. 23. Thank you ! @mobilevikings 078/353 033 info@mobilevikings.com

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