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20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
20101021 ppt flanders dc creativity forum
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20101021 ppt flanders dc creativity forum

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How to dive in the mobile internet ocean : …

How to dive in the mobile internet ocean :
- what does 'mobile' mean right now
- what makes mobile internet different
- what does that mean for your organization
- how to be part of it

Presentation @ Flanders DC Creativity Forum 2010

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Transcript

  • 1. how to dive in the mobile internet ocean
    some questions to consider
    Dorien Aerts | Flanders DC Creativity Forum | 21st of October 2010
  • 2. 2006
    • HasseltLokaal accessible via mobile phone
    • 3. participating in i-City
    2008
    • City Live / Mobile Vikings
    • 4. organizing first mobile webcamp Belgium
    2010
    • moderating battle of the mobiles
    @ mobile camp Brussels
    • mobile applications for cities and companies @ anaXis
    www.twitter.com/theonehitwonder
  • 5. reflection
    what makes mobile internet so different?
    the very-nearby-future
    what should I take into account?
    so what about Android and iPad?
    now
    mobile internet for my organization?
    what do people do on their mobiles?
  • 6. 1
    mobile internet for my organization?
    76% of all mobile phone users do not use their mobile to access the internet
    Source : Essential Research | Tijs Vrolix
  • 10. mobile internet for my organization?
    more people
    will access the mobile web
    than the desktop web
    in 2013
    Source : Gartner |Tijs Vrolix
  • 11. reflection
    what makes mobile internet so different?
    the very-nearby-future
    what should I take into account?
    so what about Android and iPad?
    now
    mobile internet for my organization?
    what do people do on their mobiles?
  • 12. what do people do on their mobiles?
    what will ‘mobile’ mean by 2013?
    Source : comscore
  • 13. reflection
    what makes mobile internet so different?
    the very-nearby-future
    what should I take into account?
    so what about Android and iPad?
    now
    mobile internet for my organization?
    what do people do on their mobiles?
  • 14. what makes mobile internet so different?
  • 15. what makes mobile internet so different?
    it is useful in a particular context
    at a particular location
    at a specific time
    during a specific activity
    with a specific profile
  • 16.
  • 17. what makes mobile internet so different?
    Urban life is about to be transformed.
    Real-time data is teaching our towns
    HOW TO THINK - and that’s reinventing
    Everyting from traffic to friendship.
    Source : Wired new UK edition, nov 09 | Helge Tenno
  • 18. reflection
    what makes mobile internet so different?
    the very-nearby-future
    what should I take into account?
    so what about Android and iPad?
    now
    mobile internet for my organization?
    what do people do on their mobiles?
  • 19.
  • 20.
  • 21. Source: Helge Tenno
  • 22. what shoud I take into account?
    make your mobile internet presence
  • what shoud I take into account?
    make it part of a bigger plan
  • 26. what shoud I take into account?
    make use of existing applications and services
  • 27. what shoud I take into account?
    “B2B mobile marketing will grow from $26 million in 2009 to $106 million in 2014.”
    Source : Forrester | Marketing with new technology
  • 28. what should I take into account?
    deliver an impeccable service and / or product
  • 29. reflection
    what makes mobile internet so different?
    the very-nearby-future
    what should I take into account?
    so what about Android and iPad?
    now
    mobile internet for my organization?
    what do people do on their mobiles?
  • 30. so what about Android, iPhones, iPads,...?

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