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LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
LASHRM13 The Social Community Shift in Business
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LASHRM13 The Social Community Shift in Business

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  • Definition: It’s a virtual place where people with similar charateristics gather on a regular basis. AKA: Social Community, Talent CommunityDefining Characteristics: Common Interests, 360 Conversation; Consistent Interaction
  • Tech Changed: Bloated email systems with small storage limitations, firewalls, and other IT barriers like flat intranet networks that impede communication.
  • Tech Changed: Bloated email systems with small storage limitations, firewalls, and other IT barriers like flat intranet networks that impede communication.
  • Tech: Aggregating key information in one place is critical component to community success
  • Tech: Aggregating key information in one place is critical component to community success
  • Transcript

    • 1. Presentation for LASHRM13: Crystal Miller
    • 2. I AM... WorkBrand PRSCamp BrandedStrategies.Com TalentNet TChat TheOneCrystal.com
    • 3. 1 Defining the Shift 2 Developing Community Strategy 3 Building the Community 4 Launching the Community5 Maintaining the Community
    • 4. 3 DEFINING 2 CHARACTERISTICS THE “AKA” 1DEFINE IT
    • 5. 1 BLOG 2 BULLETIN BOARD / NING NETWORK 3 FACEBOOK 4 TWITTER5 LINKEDIN
    • 6. IF YOUR COMMUNITY WERE HAVING ACONVERSATION ABOUT YOUR COMPANY
    • 7. 6 INSTAGRAM 7 PINTEREST 8 FOURSQUARE 9 CHATROOM10 DRUPAL, OWN COMMUNITY SITE
    • 8. 1 3 5Strengthen SEO CRMYour Brand 2 4 6Value-Add for Money Competitive Your Target Peer PressureGroup/Users
    • 9. Internally Externally• Survey Employee • Social Audit Groups • Communication• Email Usage Reporting Reports • Applicant Fall-Off• Avg # of Meetings • Days-to-Fill• Cost Analysis
    • 10. • Increased Acceptance of SaaS & Cloud Technology Technology • Frustrations w/ current systems limitations & underutilization Changed • Remote Workforces • Leadership Style Shift from “Management” to EngagementOrganizations • “Meeting Overload” Avg 13 phone, web & in-person meetings/wk Evolved • Employee Mentality shift in from “Company Man” to “Individualism” (What’s In It For Me?) “Workers” • Mobile Workers need info & to connect the way they do personally to Evolved get work done.
    • 11. • Increased Acceptance of Saas, Cloud, & Mobile Tech Technology Changed • Societal Adoption of Business Presence in Social • Increased focus on “Talent Attraction” & Recruitment MarketingOrganizations • Increased involvement in employee referrals & internal mobility Evolved • Tightening job market for both candidates & employers Result? “Peer • “Keeping Up With the Joneses” Pressure”
    • 12. Fostering Capturing Streamlining Employee InstitutionalCommunication Collaboration Knowledge Connecting Digitizing Systems & Processes Disparate Data
    • 13. • Clearly Identify Benefits for both the business & the community members Objectives • Operational: Who will own & maintain the community? • Tech: What systems will the community need to interact?Implications • Develop a roadmap that prioritizes desired features & functionality forFeatures/Fun both business & community members ctions
    • 14. • Select a platform that meets needs of thePlatform strategy and features/function roadmap • What defines success? How & Who willMetrics measure? • Develop an implementation plan for activationExecute & adoption plan for long-term success
    • 15. BUILDING BLOCKS:WHAT DOES IT TAKE?? • Commitment • Strategy • Content • Members
    • 16. Your first option is to build a community from scratch. This is goingto take a higher commitment of time & money. 1Second option is to join/use an exisiting community to share yourmessage. 2Third option is to use an existing platform to create a micro-site orchannel to cultivate your own community. 3
    • 17. FB T MOST USED SOCIAL 100 MILLION ACTIVE 1 NETWORKING SITE 1 USERS Over 50% Log In Daily 65 Million Users Log in 2 2 daily 30 BILLION Pieces of Over 192,185 Tweets 3 Content Monthly 3 PER SECOND EASILY ACCESSIBLE - EASILY ACCESSIBLE -4 Diverse Device Use 4 Devices & Hashtagged
    • 18. 1 - Creator10 - Commentators100 - Lurkers1000 – Strangers
    • 19. MEMBERS HAVE SENSE OF OWNERSHIP 1SHARED HISTORY 2“REGULARLY SCHEDULED PROGRAMMING” 3
    • 20. WIDGET BOXES
    • 21. LAUNCHING THE COMMUNITY 3 INTERACTION 2 MEMBERS 1 CONTENT
    • 22. KEEP IN MIND TO: 1 USE THE SOCIAL STRAT PLAN YOU CREATED DURING BUILDING PHASE Have 30 PIECES of VARIED Content Before You Launch 2 3 Start Small. Grow. Evolve. Learn As You Go. 4 5 Ask For Feedback. Have. Patience. 6
    • 23. 1 USABILITY2 USER EXPERIENCE
    • 24. LAUNCH SCHEDULE: BETA-PHASE / SOFT-LAUNCH 1 IDENTIFY “ROLE-MODEL USERS” 2 COLLEAGUES 3 FRIENDS4 POWER-USERS LAUNCH
    • 25. AGENDA 1 WELCOME NEW MEMBERS 2 BE PRESENT YOURSELF NEW CONTENT 3 4 QUALITY CONTROL & GUARDING BEHAVIOR REWARDS & RECOGNITION 5
    • 26. MAINTAINING THE COMMUNITY 3 MOVING FROM COMMENTATOR TO CREATOR 2 MOVING FROM LURKER TO 1 PARTICIPANT MOVING FROM STRANGER TO LURKER
    • 27. I AM... BrandedStrategies.Com To Follow: WorkBrand PRSCamp TalentNet TChat TheOneCrystal.com SHRM

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