The one centre brochure


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The One Centre Brochure 2014

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The one centre brochure

  1. 1. 1 Do something incredible
  2. 2. 2 Strategy + Artistry
  3. 3. 3 Welcome to The One Centre. A multidisciplinary brand agency uniting visionary strategic thinking with cutting-edge creativity. Strategy + Artistry
  4. 4. 4 ABOUT US It all begins at one. For nearly two decades we’ve helped world leading brands break new ground in the way they come to life and connect. Specialising in positioning and integrated branding, our unique structure unites a core team of strategists and concept creators with a global network of specialist creative artists. The goal? To create truly innovative ideas which transcend media and elevate brands into the world of arts, culture and entertainment. 01 03 02 01 : 8 Carrara Rd / Make History 02 : Accor / Claim Your Baggage 03 : TAG / Fly Murcielago
  5. 5. 5 We live in a creative economy. Brands compete with all forms of culture, entertainment and worldviews for audience time and affection. To succeed in this environment brands need to embody big ideas in their positioning, not just execution. Brands need to create powerful central ideas that inspire, engage and motivate people, linking their commercial opportunity to a consumer cause and culture. 05 Do something incredible. 04 06 04 : Audi / Brand Terminal 05 : Audi / TT Movement 06 : Bombay Sapphire / Facets Brands need to bring these ideas to life creatively in everything they do, across every touchpoint, with multiple, integrated and surprising expressions. Ultimately people seek significance and emotional connection. Brands that stand for something bigger, and bring this to life in incredible ways, light up the world. They become powerful cultural symbols and commercial forces. WHAT WE BELIEVE
  6. 6. 6 In a creative economy, we give brands powerful positioning ideas and elevate them into the world of arts, culture and entertainment. Strategy + Artistry 08 09 07 10 07 : Tiger / Asia’s World Beer 08 : Asian Games / Painting the Games in Light 09 : Woolworths / Everyday Rewards 10 : McDonald’s / F1 Concept Store
  7. 7. 7 WHAT WE DO Positioning and integrated branding. We develop brand positioning and bring it to life innovatively through all types of brand building activity. Our ideas transcend media, often involving multiple types of activity and expressing and integrating across multiple brand touchpoints. 01 Brand Identity 02 Brand Advertising 03 Branded Content 04 Branded Environments 05 Brand Experiences 06 Branded Products 07 Brand Platforms 11 12 11 : Nakheel / Palm Mall 12 : LJ Hooker / Find your way home
  8. 8. 8 HOW WE WORK Strategy + Artistry To create truly innovative ideas we developed a uniquely flexible structure. The One Centre model unites a core team of strategists and concept creators with a global network of specialist creative artists from beyond the world of conventional marketing. Generating the strategy and big idea, we design and direct a unique creative team to deliver each project, united under the umbrella of our leading multidisciplinary management expertise. Nine genres. One centre. The One Centre’s creative artists network features independent creative and production specialists from nine genres: 01 Art & Design 02 Digital Arts & Technology 03 Literary Arts for Screen & Print 04 Performing Arts 05 Film, Video & Photography 06 Architecture & Interior Design 07 Industrial Design 08 Music 09 Fashion 13 : GE / Two Words For Tomorrow 14 : GE / Imagination at Work 14 13
  9. 9. 9 WHERE WE WORK OUR VISION Worldwide. Based in Sydney, we work worldwide on local and global brand initiatives. Our experience spans most industries. Our platforms are designed to scale and translate across countries and cultures. Centre for branding innovation. Our vision is to create one of the world’s great branding innovation companies. A place brands come to invent the future. In one centre, clients have one-stop access to a team of visionary strategic thinkers and a global network of creative artists from every genre. Working anywhere, The One Centre provides leading brands an agile, artistically focussed alternative to the big branding conglomerates. One high-calibre team purposed to bring brands to life with strategy and artistry: to do something incredible. 15 16 15 : Hamptons House / The United Unexpected 16 : GE Reports / A Brilliant World at Work
  10. 10. 10 SUBSCRIBE Branded Arts Review A penetrating review of leading branding ideas from around the world. visit: CONTACT John Ford, Founder & CEO Tel. +612 8096 9700 The One Centre Ground Floor, 71 York St Sydney NSW 2000 Australia Strategy + Artistry