Placing Consumers at the Centre of Experiential   Athens – 10 April 2008
Nokia Trends Lab  is about  Creativity  meeting  Mobile Technology
Event Highlights <ul><li>Nokia Trends Lab is about  Experimentation with Nokia products and services </li></ul>
Nokia Trends Lab  is about  Co-Creating  and   Sharing  content!
Nokia Trends Lab  is about  Interactivity   and  Engagement with Consumers
Nokia Trends Lab is about  Artists Interacting with the Audience with Nokia Handsets
The Nokia Trends Lab Proposal Campaign: Competition to submit scripts <ul><li>A  Virtual and Physical Entertainment Hub  w...
The Nokia Trends Lab Proposal Campaign: Competition to submit scripts <ul><li>Mobility ,  Interactivity  and  Creativity  ...
How does Nokia Trends Lab Work? <ul><ul><li>Nokia Trends Lab is  Events  - small, medium and large – but it’s much more th...
Nokia Trends Lab Kiev / 29.02.2008
Example of Live Experiment Process <ul><ul><li>EXPERIMENT : get a chance to make a music video for an Internationally know...
NTLab Classic Artist’s Experiments <ul><li>My City is My Lab &  AUDIO BULLYS  / Vilnius </li></ul><ul><li>My Nokia is My L...
2007 Nokia Trends Lab Achievements <ul><li>14 European markets  started activations in 2007 </li></ul><ul><li>75+ differen...
Trends Lab TV by Nokia
Nokia products  power  the Lab
Thank You
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Marc Graffeuille, Presentation on 4th Athens Music Forum 2008

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4th Athens Music Forum, Athens, Greece

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Marc Graffeuille, Presentation on 4th Athens Music Forum 2008

  1. 1. Placing Consumers at the Centre of Experiential Athens – 10 April 2008
  2. 2. Nokia Trends Lab is about Creativity meeting Mobile Technology
  3. 3. Event Highlights <ul><li>Nokia Trends Lab is about Experimentation with Nokia products and services </li></ul>
  4. 4. Nokia Trends Lab is about Co-Creating and Sharing content!
  5. 5. Nokia Trends Lab is about Interactivity and Engagement with Consumers
  6. 6. Nokia Trends Lab is about Artists Interacting with the Audience with Nokia Handsets
  7. 7. The Nokia Trends Lab Proposal Campaign: Competition to submit scripts <ul><li>A Virtual and Physical Entertainment Hub where mobile technology and creativity meet through a series of event, online, offline and mobile activities and experiments </li></ul><ul><li>It brings to life the core functionalities and specificities of the phones: </li></ul><ul><li>Music / Film / Photography / Fashion / Design </li></ul>
  8. 8. The Nokia Trends Lab Proposal Campaign: Competition to submit scripts <ul><li>Mobility , Interactivity and Creativity are central to all activities </li></ul><ul><ul><li>Nokia Trends Lab’s goal is to spark the interest and </li></ul></ul><ul><ul><li>participation of the creators while staying involving and </li></ul></ul><ul><ul><li>engaging to the mainstream </li></ul></ul>
  9. 9. How does Nokia Trends Lab Work? <ul><ul><li>Nokia Trends Lab is Events - small, medium and large – but it’s much more than that, it’s also Lab Sessions , Retail activations , Consumer involvement , Pre-event campaign activities ,… </li></ul></ul><ul><li>Nokia Trends Lab is about conducting Live Experiments , s mall, medium and large ideas to enable consumer participation </li></ul><ul><ul><li>Creative challenges to consumers </li></ul></ul><ul><ul><li>Working with artists as mentors </li></ul></ul><ul><ul><li>Creating content together with performing talent </li></ul></ul><ul><ul><li>On-the-spot live mobile experiments </li></ul></ul>
  10. 10. Nokia Trends Lab Kiev / 29.02.2008
  11. 11. Example of Live Experiment Process <ul><ul><li>EXPERIMENT : get a chance to make a music video for an Internationally known artist </li></ul></ul><ul><ul><li>COMPETE : by submitting script ideas </li></ul></ul><ul><ul><li>CREATE : work with local discipline mentors and shoot a music video with artist </li></ul></ul><ul><ul><li>CELEBRATE : finished music video and winner are presented at event </li></ul></ul><ul><ul><li>SHARE : online, on mobile, in broadcast </li></ul></ul>
  12. 12. NTLab Classic Artist’s Experiments <ul><li>My City is My Lab & AUDIO BULLYS / Vilnius </li></ul><ul><li>My Nokia is My Lab with BOOKA SHADE & MAX SEDGLEY / Warsaw </li></ul><ul><li>The SOULWAX master-class in the Mix Room / Milan </li></ul><ul><li>One Beat contest : a master-class with WILL.I.AM / Paris </li></ul><ul><li>The MYA Fashion experiment / Athens </li></ul><ul><li>The LCD SOUNDSYSTEM VJ Lab experiment / Moscow </li></ul><ul><li>The JUSTICE Film Lab director contest / Paris </li></ul><ul><li>The SOULWAX NTL Poland 2007 DJ Experiment Mash-Up / Warsaw </li></ul><ul><li>The DJ SHABLO Live Music experiment with HELENA PAPARIZOU / Athens </li></ul><ul><li>The Music Demo Live contest with THE RAPTURE / Paris </li></ul><ul><li>The SUNRISE AVENUE contest / Bochum </li></ul><ul><li>The GO! TEAM Live VJ mix / Dublin </li></ul><ul><li>The VJ Lab project with NEW YOUNG PONY CLUB / Kiev </li></ul>
  13. 13. 2007 Nokia Trends Lab Achievements <ul><li>14 European markets started activations in 2007 </li></ul><ul><li>75+ different mobile experiences as part of campaigns and growing </li></ul><ul><li>25 consumer winners working with artist mentors </li></ul><ul><li>All performing artists had unique “Lab elements” as part of their show </li></ul><ul><li>Hundreds of UGC pieces in response to campaign challenges </li></ul><ul><li>2 University partnerships—Rome and Cardiff </li></ul><ul><li>6 x 30 min broadcast TV show content --online and offline content </li></ul>
  14. 14. Trends Lab TV by Nokia
  15. 15. Nokia products power the Lab
  16. 16. Thank You

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