Social Media, What? How? For whom?


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Thinking about promoting your business on social media? well this presentation is good place to start

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Social Media, What? How? For whom?

  1. 1. SOCIAL MEDIA OPTIMIZATION What ? Why? How? For whom ?
  2. 2. What? <ul><li>Although SMO is considered to be a new concept. It has been implemented since days of Adam & Eve. Think of internet as Garden of Eden and we are snake and Forbidden Fruit is product we want to promote </li></ul><ul><li>Social media optimization is in many ways a technique of Internet marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites, and therefore, you require through Social media optimization (SMO) professionals who could create an impact which is not only optimized to potential but also ethical. </li></ul>
  3. 3. What? <ul><ul><li>Content bookmarking : Digg, Delicious, Mixx, stumble, Twitter etc </li></ul></ul><ul><ul><li>Applications : Facebook, Orkut, linkedin, etc. </li></ul></ul><ul><ul><li>Images : flickr, Digg, Mixx. </li></ul></ul><ul><ul><li>Videos: youtube, metacafe. </li></ul></ul><ul><ul><li>Blogs: Tenchoratti, Blogger, </li></ul></ul><ul><ul><li>Presentations : slideshare. </li></ul></ul>
  4. 4. What? Browsing user Search engines Social networking Content Apps Advertisement Your website Users Network
  5. 5. Myths? <ul><ul><li>SMO is black hat SEO. </li></ul></ul><ul><ul><li>ROI can not be calculated. </li></ul></ul><ul><ul><li>SMO is for affiliate marketers and not for reputed brands. </li></ul></ul><ul><ul><li>SMO doesn&quot;t work for B2B niches </li></ul></ul><ul><li>Source MarketingVOX report </li></ul><ul><li>** interview in the Financial Express with the director of search research at Yahoo! Research Andrew Tomkins </li></ul><ul><li>*** study by Nielsen </li></ul>
  6. 6. Answers to Myths <ul><ul><li>Quality SMO is community driven. </li></ul></ul><ul><ul><li>Exact ROI can be calculated with different tools. </li></ul></ul><ul><ul><li>There are several established brands using SMO (SAP and Starbucks. </li></ul></ul><ul><ul><li>SAP has been busting that myth for 6 years with their SAP Community Network (SCN). It consists of 1.7 million members. Of those, 5,000 are bloggers. </li></ul></ul><ul><li>Source MarketingVOX report </li></ul><ul><li>** interview in the Financial Express with the director of search research at Yahoo! Research Andrew Tomkins </li></ul><ul><li>*** study by Nielsen </li></ul>
  7. 7. Why? <ul><ul><li>Social Networking Sites Attracting 1 Out of Every 20 Web Visits. * </li></ul></ul><ul><ul><li>nearly triple the share of visits compared with a year ago. * </li></ul></ul><ul><ul><li>Amount of searchable content from social media websites is more than traditional websites. ** </li></ul></ul><ul><ul><li>Twitter grew a massive 1,928 percent in the US from June ’08 to June ’09, *** </li></ul></ul><ul><ul><li>Facebook grew 800 percent in same period*** </li></ul></ul><ul><li>Source MarketingVOX report </li></ul><ul><li>** interview in the Financial Express with the director of search research at Yahoo! Research Andrew Tomkins </li></ul><ul><li>*** study by Nielsen </li></ul>
  8. 8. How? Strategies : Content <ul><ul><li>Content is King: Writing interesting and viral content. </li></ul></ul><ul><ul><li>Easy bookmarking gadgets on website </li></ul></ul><ul><ul><li>Landing pages for different niches. </li></ul></ul><ul><ul><li>Blogs with relevant info which are updated often. </li></ul></ul><ul><ul><li>Encouraging commenting and discussions. </li></ul></ul><ul><ul><li>Having writers respond to comments as much as possible. </li></ul></ul>
  9. 9. Strategies : Applications <ul><ul><li>Viral applications and gadgets: Creating small viral apps and gadgets targetted on your niche. </li></ul></ul><ul><ul><li>Encouraging bookmarking and use of apps with virtual currency. </li></ul></ul><ul><ul><li>Developing tie-ups with virtual currency dealers . </li></ul></ul><ul><ul><li>Giving out goodies in return of virtual currency collected by users. </li></ul></ul><ul><ul><li>Encouragements to invitations by way of virtual currency. </li></ul></ul><ul><ul><li>Encouraging linking to other SMO accounts </li></ul></ul>
  10. 10. Strategies : Advertisements <ul><ul><li>Targeted advertising . </li></ul></ul><ul><ul><li>Extremely well defined targets on age, profession, demographics, sex and several other parameters. </li></ul></ul><ul><ul><li>CPC advertising. </li></ul></ul><ul><ul><li>Different landing pages for different add groups depending on the chosen parameters. </li></ul></ul><ul><ul><li>Using other viral apps for advertisement. </li></ul></ul>
  11. 11. Case study1 : An Electronics giant (background) <ul><ul><li>The company launched a website which wanted to generate leads for their distributors across north America. </li></ul></ul><ul><ul><li>The website showcased their top line products and accessories. </li></ul></ul><ul><ul><li>The leads went directly to nearest distributors. </li></ul></ul><ul><ul><li>Distributors followed up with the lead and tried to convert lead to customer. </li></ul></ul>
  12. 12. Case study1 : An Electronics giant (research) <ul><ul><li>Product type: Lifestyle, technical </li></ul></ul><ul><ul><li>Potential clients : Urban lifestyle product users, geeks. </li></ul></ul><ul><ul><li>Demographics : North America </li></ul></ul><ul><ul><li>Sex: Mostly couples or single males. </li></ul></ul>
  13. 13. Case study1 : An Electronics giant (Strategy: Technical) <ul><ul><li>Product type: Technical </li></ul></ul><ul><ul><li>Promotion type: Content with tech details of products and comparisons over competitors. </li></ul></ul><ul><ul><li>Extensions : Content and videos about how the product can be extended to meet your specific needs. </li></ul></ul><ul><ul><li>Promotion type: SMO and advertisement. </li></ul></ul><ul><ul><li>Result: 1,00,000 visits in 2 nd month. </li></ul></ul>
  14. 14. Case study1 : An Electronics giant (Strategy: lifestyle) <ul><ul><li>Product type: Lifestyle </li></ul></ul><ul><ul><li>Promotion type: Rich Media content. </li></ul></ul><ul><ul><li>Extensions : Images and videos about the product as lifestyle. </li></ul></ul><ul><ul><li>Promotion type: SMO and advertisement. </li></ul></ul><ul><ul><li>Result: 1,50,000 visits in 2 nd month. </li></ul></ul>
  15. 15. Case study2 : wake boarding company. <ul><ul><li>Product type: Adventure. </li></ul></ul><ul><ul><li>Promotion type: Application. </li></ul></ul><ul><ul><li>Extensions : Viral application, a quiz on wakeboarding. Users earned virtual currency which in turn can be used to get discounts on products (wakeboarding) </li></ul></ul><ul><ul><li>Promotion type: Social media application. </li></ul></ul><ul><ul><li>Result: Monthly active 7500 users on Facebook app with organic growth. </li></ul></ul>
  16. 16. <ul><li>Is your business compatible for SMO? </li></ul>For Whom?
  17. 17. Presently For whom? <ul><ul><li>Urban audience. </li></ul></ul><ul><ul><li>Internet friendly audience. </li></ul></ul><ul><ul><li>Not suitable for rural audience. </li></ul></ul><ul><ul><li>Useful for both service as well as product industry. </li></ul></ul><ul><ul><li>Best for lead generation. </li></ul></ul>The problem with the future is it turns into the present.
  18. 18. END How many people do you know without even one social media account? 16x9 4x3