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How to Influence the Friends of Your Facebook Fans

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When people interact with your Page, their friends can see it in their news feed as a story. Expand your audience by promoting stories about people engaging with your Page. View the entire HubSpot …

When people interact with your Page, their friends can see it in their news feed as a story. Expand your audience by promoting stories about people engaging with your Page. View the entire HubSpot workshop with Facebook here: http://www.hubspot.com/four-steps-to-achieving-business-success-with-facebook/

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  • 1. 33% of U.S. onlineconsumers have made apurchase based onrecommendationsfrom FacebookSOURCE: Friday Corner: 10 Mobile Marketing Stats
  • 2. 500Mmobile monthlyactive users worldwide.SOURCE: newsroom.fb.com, April 2012
  • 3. Fans and their friends overallbought 16% morefrequently in store whenexposed to paid mediaSource: The Power of the Like II, comScore and Facebook, June 2012
  • 4. WELCOME!#FB4BIZ CHRIS LUO DAN SLAGEN Head of Global SMB Marketing, Head of Paid Marketing, Facebook HubSpot
  • 5. Facebook’s to Business1 2 SUCCESS WORKSHOP3 4steps
  • 6. Facebook’sEverything on Connect to NewFacebook Startswith Your Page 1 2 Fans with Facebook Ads 3 4 Influence theEngage Your Friends ofFans with Quality Your FansContent steps
  • 7. YOURPAGE 1 THE WORLD
  • 8. ACQUIRE FANS 2 INTERACT WITH FANSConnect to New Fans with Facebook Ads
  • 9. ENGAGE 3
  • 10. Facebook’s1 2 Influence the3 4 Friends of Your Fanssteps
  • 11. Andy likes HubSpot. HubSpot
  • 12. Connect to Your Customers
  • 13. Connect to Your Customers’ Friends
  • 14. People are connecting with their favoritebusinesses
  • 15. These Connections Are Happening on aMASSIVE Scale 901M 3.2B people on Facebook likes and comments on daily
  • 16. Fans Are More Valuable When TheyImpact Their Friends Facebook 901MM users Friends of fans 650K friends Fan base 5K fans
  • 17. Grow YOUR Business with FacebookYOURCompany
  • 18. 1 3 5 to Influence the Friends of Your Fans2 4 6TIPS #FB4BIZ
  • 19. 1SPONSOREDSTORIES VSFACEBOOK ADS #FB4BIZ
  • 20. Ad Sponsored Story
  • 21. Ad Sponsored Story Other Stories you can Sponsor: Post Like Post Comment Check-in Event Apps Domain
  • 22. 2RUN PAGE LIKESPONSOREDSTORIES #FB4BIZ
  • 23. RUN PAGE LIKE SPONSOREDSTORIES
  • 24. SPONSOR YOURCHECK-INS 3 #FB4BIZ
  • 25. Encourage YourCustomers to check-in HubSpot Sponsor Chris Check-in Chris checks-in at HubSpot
  • 26. DOMAIN LIKESPONSOREDSTORY 4 #FB4BIZ
  • 27. What happens What you can do www.HubSpot.com Facebook Domain Sponsored Story Great event Free Workshop: Four Steps to Achieving Business Success with Facebook www.hubspot.comHow to admin a custom open graph object: https://developers.facebook.com/docs/opengraphprotocol
  • 28. 5TRACK THEPERFORMANCEOF YOURCAMPAIGNS #FB4BIZ
  • 29. Best Practice A/B test your adsREVIEW ADS Watch the Response graphMANAGER Monitor your reach (10K+)REGULARLY
  • 30. 6UNDERSTANDTHE ADCREATE FLOW #FB4BIZ
  • 31. Chose your page (or app/place/event/domain)
  • 32. What do you want to promote?
  • 33. What do you want people to see?
  • 34. What do you want to promote?
  • 35. What do you want people to see?
  • 36. KEEP AN EYE ON YOURESTIMATED REACH
  • 37. RUN PAGE LIKE SPONSOREDSTORIESNarrow Targeting Broader Targeting
  • 38. RUN PAGE LIKE SPONSOREDSTORIESNarrow Targeting Broader Targeting
  • 39. THANKCHRIS LUO YOU!Head of Global SMB MarketingFacebookDAN SLAGENHead of Paid Marketing,HubSpot #FB4BIZ
  • 40. Search Engine Optimization Blogging & Social Media Lead GenerationAll-in-One LeadMarketing Software Management Email & Automation Marketing Analytics
  • 41. 3 2000 7 50+ 6 15 0 breakout inspiring small reasons days inbound learning sessions keynotes group not to marketing tracks workshops GO! professionals REGISTER TODAY! www.InboundConference.comwww.InboundConference.com

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