How to Influence the Friends of Your Facebook Fans

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When people interact with your Page, their friends can see it in their news feed as a story. Expand your audience by promoting stories about people engaging with your Page. View the entire HubSpot workshop with Facebook here: http://www.hubspot.com/four-steps-to-achieving-business-success-with-facebook/

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How to Influence the Friends of Your Facebook Fans

  1. 1. 33% of U.S. onlineconsumers have made apurchase based onrecommendationsfrom FacebookSOURCE: Friday Corner: 10 Mobile Marketing Stats
  2. 2. 500Mmobile monthlyactive users worldwide.SOURCE: newsroom.fb.com, April 2012
  3. 3. Fans and their friends overallbought 16% morefrequently in store whenexposed to paid mediaSource: The Power of the Like II, comScore and Facebook, June 2012
  4. 4. WELCOME!#FB4BIZ CHRIS LUO DAN SLAGEN Head of Global SMB Marketing, Head of Paid Marketing, Facebook HubSpot
  5. 5. Facebook’s to Business1 2 SUCCESS WORKSHOP3 4steps
  6. 6. Facebook’sEverything on Connect to NewFacebook Startswith Your Page 1 2 Fans with Facebook Ads 3 4 Influence theEngage Your Friends ofFans with Quality Your FansContent steps
  7. 7. YOURPAGE 1 THE WORLD
  8. 8. ACQUIRE FANS 2 INTERACT WITH FANSConnect to New Fans with Facebook Ads
  9. 9. ENGAGE 3
  10. 10. Facebook’s1 2 Influence the3 4 Friends of Your Fanssteps
  11. 11. Andy likes HubSpot. HubSpot
  12. 12. Connect to Your Customers
  13. 13. Connect to Your Customers’ Friends
  14. 14. People are connecting with their favoritebusinesses
  15. 15. These Connections Are Happening on aMASSIVE Scale 901M 3.2B people on Facebook likes and comments on daily
  16. 16. Fans Are More Valuable When TheyImpact Their Friends Facebook 901MM users Friends of fans 650K friends Fan base 5K fans
  17. 17. Grow YOUR Business with FacebookYOURCompany
  18. 18. 1 3 5 to Influence the Friends of Your Fans2 4 6TIPS #FB4BIZ
  19. 19. 1SPONSOREDSTORIES VSFACEBOOK ADS #FB4BIZ
  20. 20. Ad Sponsored Story
  21. 21. Ad Sponsored Story Other Stories you can Sponsor: Post Like Post Comment Check-in Event Apps Domain
  22. 22. 2RUN PAGE LIKESPONSOREDSTORIES #FB4BIZ
  23. 23. RUN PAGE LIKE SPONSOREDSTORIES
  24. 24. SPONSOR YOURCHECK-INS 3 #FB4BIZ
  25. 25. Encourage YourCustomers to check-in HubSpot Sponsor Chris Check-in Chris checks-in at HubSpot
  26. 26. DOMAIN LIKESPONSOREDSTORY 4 #FB4BIZ
  27. 27. What happens What you can do www.HubSpot.com Facebook Domain Sponsored Story Great event Free Workshop: Four Steps to Achieving Business Success with Facebook www.hubspot.comHow to admin a custom open graph object: https://developers.facebook.com/docs/opengraphprotocol
  28. 28. 5TRACK THEPERFORMANCEOF YOURCAMPAIGNS #FB4BIZ
  29. 29. Best Practice A/B test your adsREVIEW ADS Watch the Response graphMANAGER Monitor your reach (10K+)REGULARLY
  30. 30. 6UNDERSTANDTHE ADCREATE FLOW #FB4BIZ
  31. 31. Chose your page (or app/place/event/domain)
  32. 32. What do you want to promote?
  33. 33. What do you want people to see?
  34. 34. What do you want to promote?
  35. 35. What do you want people to see?
  36. 36. KEEP AN EYE ON YOURESTIMATED REACH
  37. 37. RUN PAGE LIKE SPONSOREDSTORIESNarrow Targeting Broader Targeting
  38. 38. RUN PAGE LIKE SPONSOREDSTORIESNarrow Targeting Broader Targeting
  39. 39. THANKCHRIS LUO YOU!Head of Global SMB MarketingFacebookDAN SLAGENHead of Paid Marketing,HubSpot #FB4BIZ
  40. 40. Search Engine Optimization Blogging & Social Media Lead GenerationAll-in-One LeadMarketing Software Management Email & Automation Marketing Analytics
  41. 41. 3 2000 7 50+ 6 15 0 breakout inspiring small reasons days inbound learning sessions keynotes group not to marketing tracks workshops GO! professionals REGISTER TODAY! www.InboundConference.comwww.InboundConference.com

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