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How to Grow Your Business with Social and Inbound marketing
 

How to Grow Your Business with Social and Inbound marketing

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Everyone knows that social is important. But how do you use it to drive sales through the roof? ...

Everyone knows that social is important. But how do you use it to drive sales through the roof?

People learn about brands in fundamentally new ways and this shift has transformed marketing. The traditional approach of online advertising and a good-looking website is no longer enough for business success. Learn how companies are leveraging social and content marketing to grow their businesses. View our webinar to learn from the best industry thought leaders. Jamie Grenney, VP of Social Media and Online Video at salesforce.com, and Mark Roberge, VP of Sales at HubSpot, unite to deliver an eye-opening presentation about the social and content layers shaping up successful marketing efforts.

During this 50-minute webinar, you will learn how to: http://bit.ly/SI7bFU

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    How to Grow Your Business with Social and Inbound marketing How to Grow Your Business with Social and Inbound marketing Presentation Transcript

    • How to Grow Your Business withSOCIAL & INBOUND Marketing + = #SocialContent
    • Your Presenters: Jamie Grenney Mark Roberge VP of Social Media & Video VP of Sales @Salesforce @HubSpot 2
    • Today’s Agenda:1 Metrics Your Business Should Focus On2 How to Grow Your Social Database3 Build Deeper Relationships with Prospects4 Using Social Data for Smart Marketing Decisions 3
    • METRICS YOURBUSINESSSHOULDFOCUS ON
    • 5
    • Three Key MetricsThe marketing world is full of metrics, but there are three essential ones to focus on: Leads The # of new leads you bring in. Marketing Qualified The # of leads you qualify Leads for sales follow-up. Sales The number of leads who convert into customers. 6
    • Leads 7
    • LEAD A contact who has taken an action to receive information from your company. 8
    • Track Leads Across Different SourcesMeasure traffic and leads that your marketing channels are driving 9
    • Track Leads by CampaignMeasure how many leads your campaigns are driving by channel
    • Three Key Metrics Leads The # of new leads you bring in. Marketing Qualified Leads 11
    • MARKETING A lead that has converted on aQUALIFIED resource that pushes them down the sales funnel.LEAD 12
    • MQL Examples: Contact who downloaded an ebook on lead gen, company is 200-1,000 employees & in North America. A contact at a company in the US who filled out the form to request a sales demo or started a trial. A contact at a company whose role makes him/her a decision maker, e.g. a VP or Director.
    • Grade Your Leads
    • Track the # of Marketing Qualified LeadsTrack progress on these same marketing qualified events 15
    • Computing the Marketing SLA MQL Type Average MQL to Value per Revenue / Customer MQL Customer Close % Ebook $160,000 1.0% $1,600 Webinar $100,000 1.5% $3,000 Free Trial $150,000 2.0% $3,000 Tradeshow $125,000 1.0% $1,250 Contact Sales $110,000 10.0% $11,000
    • Three Key MetricsThe marketing world is full of metrics, but there are three essential ones to focus on: Leads The # of new leads you bring in. Marketing Qualified The # of leads you qualify Leads for sales follow-up. Sales 17
    • SALE The lead becomes a customer, resulting in a sale for your company. 18
    • Track #of New Customers GeneratedEnsure that your marketing efforts are bringing in new customers
    • HOW TO GROWYOUR SOCIALDATABASE
    • Attract New Prospects and Customers Leads Fill the top of the funnel 21
    • Traditional Approach to Lead Generation1 Drive Traffic To Your Site 3 Follow Up With Leads 2 Fill Out a Form
    • The Rise of the Social Customer
    • Engage In The Conversation
    • Crack The Code On Viral Marketing
    • Create Your Content Engine
    • Content Fuels Website & Social Channels55% more website visitorsfor companies that blog. 79% more Twitter followers for companies that blog.
    • Social Influence Major Driver of SEO http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
    • Know Your Audience
    • Create Your Content Calendar 1 Big Video / Month
    • Create Your Content Calendar 1 Big Video / Quarter 4 Blog Posts / Month
    • Create Your Content Calendar 1 Big Video / Month 4 Blog Posts / Month 8 FB Posts / month
    • Create Your Content Calendar 1 Big Video / Month 4 Blog Posts / Month 8 FB Posts / Month 16Tweets / month
    • Create Your Content Calendar 1 Big Video / Month 4 Blog Posts / Month 8 FB Posts / month 16 Tweets / month
    • Most Common Challenges
    • Targeted Calls-to-Action On All Content
    • Soft Offers to Capture Leads
    • How Social Grows Your Database
    • BUILD DEEPERRELATIONSHIPSWITHPROSPECTS
    • Staying Connected in the Mobile Age
    • Top Tactics To Grow Your Subscribers Advertising for Fan Acquisition Campaigns Driving to Like Gates on Facebook Like & Share Buttons On Your Website Cross-Promote Social on Emails Active Engagement on Social Channels Drum Beat of Great Content!
    • Listening & Engaging in Real-Time
    • Making Sense Of All The Data
    • Creating Your Social Customer Profile Campaign Attribution for Social Touches Web & Social Enhance Lead Scoring Personalize 62 Org Communications Refer to Salesforce.com Safe Harbor Statement. This presentation may contain forward looking statements.
    • USE SOCIALDATA FORSMARTMARKETINGDECISIONS
    • Closed Loop Social Intelligence & Analytics
    • Closed Loop CRM Integration
    • Track Performance of Social
    • Search EngineOptimizationBlogging &Social MediaLead GenerationLeadManagementEmail &AutomationMarketingAnalytics
    • Find out how Get yourHubSpot can help customyou take yourinbound marketing demoto the next level. today.WWW.HUBSPOT.COM/DEMO
    • THANK YOU.