ThenSome     SEO in 2013The World according to Dennis Goedegebuure
Disclaimer• Some of the Content in this Presentation  are my Opinions and Forward Looking  Thoughts on SEO• I encourage te...
Goodies1. One Grand Prize- $300 Gift Certificate for Airbnb- 6 months SEOmoz Pro2. Food & Drinksby Chef Sam & Team3. 45-Da...
Social1. Twitter- #ThenSome- @TheNextCorner & @Airbnb2. All Links are Welcome- https://www.airbnb.com3. Check-In- Facebook...
Big Game Changers in SEO                Mobile is taking over Desktop. Location1. Local        matters for relevance of Se...
http://www.dilbert.com/strips/comic/2013-02-04/http://www.dilbert.com/strips/comic/2013-02-05/
http://www.seobook.com/learn-seo/infographics/brand-branding-brands.php
“Within search results, information tied to verified              online profiles will be ranked higher than content      ...
http://www.seomoz.org/google-algorithm-change
http://www.seomoz.org/google-algorithm-change
4. Build more Real Relationships- Online & Offline- Social Media as Accelerator / Catalyst
"Build something 100 people love, notsomething 1 million people kind of like."                          - Paul Graham -
https://www.airbnb.com/locations/local-lounges
3. Technical Ducks in a Row- Cross all the T’s- Dot all the i’s4. Build more Real Relationships- Online & Offline- Social ...
http://www.amazon.com/iPod-touch-Electronics/b?          ie=UTF8&node=677799011 http://www.ebay.com/ctg/Apple-iPod-touch-4...
Thanks to @RavenJon for slide
http://schema.org/BedAndBreakfast
2. Dedication & CommitmentEspecially from C-Suite3. Technical Ducks in a Row- Cross all the T’s- Dot all the i’s4. Build m...
Jonathan spent 30 hours writing this Epic post, stretched over 2       weeks. Roughly 28 hours were spent on research, whe...
Sujan & Neil spent ~6 month on this project                                2 months research & writing                    ...
Airbnb 2012 Annual reportGlobal Growth; Local Love    In Print & Online
The Page was coded in HTML5, with Facebook & TwitterCards Tagsoptimized for Social Sharing Success & an Evergreen URL for ...
1. Build an Awesome Product- A product which sells itself- A product which gets media attention because itsso awesome- A p...
http://www.betabrand.com/
http://www.esquire.com/blogs/mens-fashion/stephen-colbert-rally-110110
Airbnb has 2,500 Active Photographers Worldwide      1.7 million Professional Photo’s Taken      11,000 Neighborhood Photo...
Big Game Changers in SEO                Mobile is taking over Desktop. Location1. Local        matters for relevance of Se...
1. Build an Awesome Product2. Dedication & Commitment3. Technical Ducks in a Row4. Build more Real Relationships
Q&A@TheNextCorner
Seo meetup airbnb
Seo meetup airbnb
Seo meetup airbnb
Seo meetup airbnb
Seo meetup airbnb
Seo meetup airbnb
Seo meetup airbnb
Seo meetup airbnb
Seo meetup airbnb
Seo meetup airbnb
Seo meetup airbnb
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Seo meetup airbnb

  1. 1. ThenSome SEO in 2013The World according to Dennis Goedegebuure
  2. 2. Disclaimer• Some of the Content in this Presentation are my Opinions and Forward Looking Thoughts on SEO• I encourage testing, as every Website is Different, based on History,Vertical or Business Model
  3. 3. Goodies1. One Grand Prize- $300 Gift Certificate for Airbnb- 6 months SEOmoz Pro2. Food & Drinksby Chef Sam & Team3. 45-Day SEOmoz Pro- Seomoz.org/signup- Promo-Code: XXXXXXX
  4. 4. Social1. Twitter- #ThenSome- @TheNextCorner & @Airbnb2. All Links are Welcome- https://www.airbnb.com3. Check-In- Facebook & foursquare
  5. 5. Big Game Changers in SEO Mobile is taking over Desktop. Location1. Local matters for relevance of Search Results Ease of publication & monetization of2. AuthorRank web content has deteriorated quality. G+ as an identity layer to prevent spam and attribute content to authoritative sources Disappearing link graph forces search3. Social engines to search for another authority signal
  6. 6. http://www.dilbert.com/strips/comic/2013-02-04/http://www.dilbert.com/strips/comic/2013-02-05/
  7. 7. http://www.seobook.com/learn-seo/infographics/brand-branding-brands.php
  8. 8. “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance” - Eric Schmidt -http://searchenginewatch.com/article/2241704/Eric-Schmidt-Google-Will-Give-Higher-Rankings-to-Content-Tied-to-Verified-Profiles
  9. 9. http://www.seomoz.org/google-algorithm-change
  10. 10. http://www.seomoz.org/google-algorithm-change
  11. 11. 4. Build more Real Relationships- Online & Offline- Social Media as Accelerator / Catalyst
  12. 12. "Build something 100 people love, notsomething 1 million people kind of like." - Paul Graham -
  13. 13. https://www.airbnb.com/locations/local-lounges
  14. 14. 3. Technical Ducks in a Row- Cross all the T’s- Dot all the i’s4. Build more Real Relationships- Online & Offline- Social Media as Accelerator / Catalyst
  15. 15. http://www.amazon.com/iPod-touch-Electronics/b? ie=UTF8&node=677799011 http://www.ebay.com/ctg/Apple-iPod-touch-4th- Generation-Black-8-GB-/92352708
  16. 16. Thanks to @RavenJon for slide
  17. 17. http://schema.org/BedAndBreakfast
  18. 18. 2. Dedication & CommitmentEspecially from C-Suite3. Technical Ducks in a Row- Cross all the T’s- Dot all the i’s4. Build more Real Relationships- Online & Offline- Social Media as Accelerator / Catalyst
  19. 19. Jonathan spent 30 hours writing this Epic post, stretched over 2 weeks. Roughly 28 hours were spent on research, where he continues to expand the list with further researchhttp://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
  20. 20. Sujan & Neil spent ~6 month on this project 2 months research & writing Went over budget ~2-3x, spent $30K Guide got 20K downloads so far!http://www.quicksprout.com/the-advanced-guide-to-seo/
  21. 21. Airbnb 2012 Annual reportGlobal Growth; Local Love In Print & Online
  22. 22. The Page was coded in HTML5, with Facebook & TwitterCards Tagsoptimized for Social Sharing Success & an Evergreen URL for future Annual Reports https://www.airbnb.com/annual/
  23. 23. 1. Build an Awesome Product- A product which sells itself- A product which gets media attention because itsso awesome- A product people love, share and talk about A Product People Expect to Rank at the Top of the Search Engine for their Query
  24. 24. http://www.betabrand.com/
  25. 25. http://www.esquire.com/blogs/mens-fashion/stephen-colbert-rally-110110
  26. 26. Airbnb has 2,500 Active Photographers Worldwide 1.7 million Professional Photo’s Taken 11,000 Neighborhood Photo’s Taken
  27. 27. Big Game Changers in SEO Mobile is taking over Desktop. Location1. Local matters for relevance of Search Results Ease of publication & monetization of2. AuthorRank web content has deteriorated quality. G+ as an identity layer to prevent spam and attribute content to authoritative sources Disappearing link graph forces search3. Social engines to search for another authority signal
  28. 28. 1. Build an Awesome Product2. Dedication & Commitment3. Technical Ducks in a Row4. Build more Real Relationships
  29. 29. Q&A@TheNextCorner
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