SEO for Bloggersand other stuff<br />Dennis Goedegebuure<br />@thenextcorner<br />Thenextcorner.net<br />
Introduction<br />Dennis Goedegebuure<br />Director SEO eBay Inc<br />Responsible for SEO Strategy for Global Platform<br ...
What can SEO do for you?<br />When successful, SEO can get you significant more traffic<br />http://thenextcorner.net/wire...
The Future Of Your Business<br />SEO is NOT a business model<br />SEO is NOT a business model<br />
5<br />
Search Engine Quality Guidelines<br />All major search engines have documentation <br />Bing: www.bing.com/community/site_...
Google Webmaster Guidelines<br />What To Do<br />Make a site with a clear hierarchy and text links. Every page should be r...
Google Webmaster Guidelines<br />What To Do<br />Make a site with a clear hierarchy and text links. Every page should be r...
Google Webmaster Guidelines<br />What To Avoid<br />Don't deceive your users or present different content to search engine...
Google Webmaster Guidelines<br />What To Avoid<br />Don't deceive your users or present different content to search engine...
How Search Engines Work<br />Indexing<br />Ranking<br />Crawling<br /><ul><li>Discover & follow links
Check robots rules
Bandwidth considerations
URL issues (infinite, redirects, dynamic)
Duplication
Content extraction
Topic association
Web-wide value
Relevance
Value
Uniqueness
Display</li></li></ul><li>SEO comes down to 2 Aspects<br />Discovery<br />If your pages don’t get discovered, you won’t ge...
Google is changing…Fast…<br />Back-end Infrastructure<br />Caffeine<br />MayDay<br />Panda<br />Front-end UI<br />One-Box<...
Front End UI Changes<br />
16<br />
17<br />
SEOmoz Ranking Factors<br />Yearly survey and data analytics to construct how search engines rank websites<br />Survey amo...
SEO Ranking Factors<br />
SEO Ranking factors framework<br />Discovery<br />Relevance<br />Tactic<br />Projects to improve<br />Linking<br /><ul><li...
 External Links</li></ul>URL structure<br /><ul><li> Canonical URL
 Keyword rich</li></ul>Meta Tags<br /><ul><li> Page title
 Verification</li></ul>Page Content<br /><ul><li> Unique content
 Semantic mark up</li></ul>Feeds<br /><ul><li>Sitemaps</li></li></ul><li>Links<br />
Links – Internal & external Links<br />Links are still major ranking factor in SEO<br />Internal Links; Site hierarchy & T...
Webmaster Guidelines<br />Make a site with a clear hierarchy and text links<br />Use text instead of images to display imp...
Link research Google Webmaster Tools<br />
Referral traffic = External Link<br />
Link Research Using Tools<br />Yahoo Site Explorer<br />Open Site Explorer<br />MajesticSEO<br />
Yahoo Site Explorer<br />http://siteexplorer.search.yahoo.com/<br />Demo<br />
Open Site Explorer<br />http://www.opensiteexplorer.org/<br />
Open Site Explorer<br />
MajesticSEO<br />https://www.majesticseo.com/<br />
MajesticSEO<br />
MajesticSEO<br />
MajesticSEO<br />
Internal Cross Linking<br />Wordpress SEO smart links<br />Let’s you set up keywords that will automatically link to a loc...
Link Magnets; using remarkable content to pull more links<br />Sorts of link bait:<br /><ul><li>Contests
Lists
First time
Give value
Cool
Design
Shock
Controversy
Insult</li></ul>http://www.digital-photography-school.com/long-exposure-photography<br />http://www.problogger.net/archive...
Link Magnets<br />90 links<br />1,210 links<br />http://www.digital-photography-school.com/long-exposure-photography<br />...
Link Building through Pictures<br />http://thenextcorner.net/sydney-night-photos/<br />
Google Alert in GReader<br />
Link Building through Pictures<br />
Guest Blogging<br />Build links through guest blogging<br />Use your best content<br />Link to relevant resources<br />Pay...
SEO Ranking factors framework<br />Discovery<br />Relevance<br />Tactic<br />Projects to improve<br />Linking<br /><ul><li...
 External Links
Internal Link (Plugins)
 External links
 Link bait
 Guest blogging</li></ul>URL structure<br /><ul><li> Canonical URL
 Keyword rich</li></ul>Meta Tags<br /><ul><li> Page title
 Verification</li></ul>Page Content<br /><ul><li> Unique content
 Semantic mark up</li></ul>Feeds<br /><ul><li>Sitemaps</li></li></ul><li>URL<br />
URL structure – Control through Permalink settings<br />http://thenextcorner.net/5000-miles-journey-of-a-keyboard/<br />
common words like “what”, “you” or “can” out of your post slug to make it more search engine friendly<br />http://www.vret...
URL structure – Control through Permalink settings<br />http://www.thenextcorner.com/2010/03/fish-free-wifi.html <br />VS<...
Date based URL’s vs keywords <br />Through Advanced segments in Analytics, I can break out all traffic on publication date...
Date based URL’s vs keywords <br />
Canonicalization<br />Each page should only have one URL<br />Each specific combination of content should only have one UR...
Rel Canonical<br />If you cannot prevent duplicate content, pick a canonical version, and use Rel Canonical to point dupli...
SEO Ranking factors framework<br />Discovery<br />Relevance<br />Tactic<br />Projects to improve<br />Linking<br /><ul><li...
 External Links
Internal Link (Plugins)
 External links
 Link bait
 Guest blogging</li></ul>URL structure<br /><ul><li> Canonical URL
 Keyword rich
SEO-slug plugin
 Canonical tag plugin
 date vs. non date URL’s</li></ul>Meta Tags<br /><ul><li> Page title
 Verification</li></ul>Page Content<br /><ul><li> Unique content
 Semantic mark up</li></ul>Feeds<br /><ul><li>Sitemaps</li></li></ul><li>Meta tags<br />
Meta Tags<br />Meta tags are HTML elements used to provide structured metadata about a web page<br /><head><br /><title>eB...
Meta Tags<br />Does the result inspire to click?<br />
How to construct titles<br />61<br />
Short inspiring titles70 Characters <br />Google Title only shows 70 characters<br />Viral spreading easier if you leave r...
RT @username: 12-15 characters
Twitter only allows 140 characters</li></li></ul><li>Important Meta Tags – Page Title & Meta Description<br />63<br />
SEO for Wordpress by Yoast<br />64<br />
Site Verification<br />
SEO Ranking factors framework<br />Discovery<br />Relevance<br />Tactic<br />Projects to improve<br /><ul><li>Internal Lin...
 External links
 Link bait
 Guest blogging</li></ul>Linking<br /><ul><li> Internal links
 External Links</li></ul>URL structure<br /><ul><li> Canonical URL
 Keyword rich
SEO-slug plugin
 Canonical tag plugin
 date vs. non date URL’s</li></ul>Meta Tags<br /><ul><li> Page title
 Verification
 SEO for Wordpress from Yoast.com
 Site verification</li></ul>Page Content<br /><ul><li> Unique content
 Semantic mark up</li></ul>Feeds<br /><ul><li>Sitemaps</li></li></ul><li>Content & Elements<br />
People Scan Pages<br />
Content Elements<br />Use H1 – H6 where relevant<br />Use Images<br />http://customblogging.com/seomike/archives/seo-tips-...
Learn from Newspapers<br />http://thenextcorner.net/uploads/2009/02/new-york-times-21-january-obama.jpg<br />
Review Content through SEO-Plugin<br />
Accidental Blogging Success<br />http://thenextcorner.net/wireless-switch-dell-latitude-e4300/<br />
Provide Value<br />
Keyword Analytics<br />
Follow up on Success<br />http://thenextcorner.net/wireless-switch-dell-latitude-e6410/<br />
Content Planning<br />Unique for travel industry in The Netherlands<br />
Image Optimization<br />
#1<br />#2<br />
Image Optimization<br />File name: Graffiti-New-York_Usual-Suspects.jpg<br />Alt text: Graffiti New York Usual Suspects Ne...
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SEO for Bloggers for EVO 2011

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SEO for Bloggers workshop by Dennis Goedegebuure for EVO 2011 Conference

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  • Linking: Focus is to:1: use what we currently have in terms of link juice2: gain more juice through deep links into the siteURL structure: eBay needs to invest in core development to keep up with industry changesMeta content: Page title is still an important ranking factor. Through TFNS we can optimize each individual page title per keywordPage content: Leverage existing content, and especially where we have invested: Catalog content. Removing the PTS module from AMI, has resulted in burrying the PDP’s. These pages cannot be found by SE crawlersSitemaps: Sitemaps is a great tool to help the search engines to find our best content.
  • Linking: Focus is to:1: use what we currently have in terms of link juice2: gain more juice through deep links into the siteURL structure: eBay needs to invest in core development to keep up with industry changesMeta content: Page title is still an important ranking factor. Through TFNS we can optimize each individual page title per keywordPage content: Leverage existing content, and especially where we have invested: Catalog content. Removing the PTS module from AMI, has resulted in burrying the PDP’s. These pages cannot be found by SE crawlersSitemaps: Sitemaps is a great tool to help the search engines to find our best content.
  • Linking: Focus is to:1: use what we currently have in terms of link juice2: gain more juice through deep links into the siteURL structure: eBay needs to invest in core development to keep up with industry changesMeta content: Page title is still an important ranking factor. Through TFNS we can optimize each individual page title per keywordPage content: Leverage existing content, and especially where we have invested: Catalog content. Removing the PTS module from AMI, has resulted in burrying the PDP’s. These pages cannot be found by SE crawlersSitemaps: Sitemaps is a great tool to help the search engines to find our best content.
  • Meta tags do help you in the search engine results.The way your site is being presented is fully in your control through:Page titleMeta descriptionURLMeta tags check list:Make sure all pages have an unique page titleMeta description is the marketing message you can advertise your site in the SERP’sURL: short has a better user experience
  • Linking: Focus is to:1: use what we currently have in terms of link juice2: gain more juice through deep links into the siteURL structure: eBay needs to invest in core development to keep up with industry changesMeta content: Page title is still an important ranking factor. Through TFNS we can optimize each individual page title per keywordPage content: Leverage existing content, and especially where we have invested: Catalog content. Removing the PTS module from AMI, has resulted in burrying the PDP’s. These pages cannot be found by SE crawlersSitemaps: Sitemaps is a great tool to help the search engines to find our best content.
  • Linking: Focus is to:1: use what we currently have in terms of link juice2: gain more juice through deep links into the siteURL structure: eBay needs to invest in core development to keep up with industry changesMeta content: Page title is still an important ranking factor. Through TFNS we can optimize each individual page title per keywordPage content: Leverage existing content, and especially where we have invested: Catalog content. Removing the PTS module from AMI, has resulted in burrying the PDP’s. These pages cannot be found by SE crawlersSitemaps: Sitemaps is a great tool to help the search engines to find our best content.
  • Linking: Focus is to:1: use what we currently have in terms of link juice2: gain more juice through deep links into the siteURL structure: eBay needs to invest in core development to keep up with industry changesMeta content: Page title is still an important ranking factor. Through TFNS we can optimize each individual page title per keywordPage content: Leverage existing content, and especially where we have invested: Catalog content. Removing the PTS module from AMI, has resulted in burrying the PDP’s. These pages cannot be found by SE crawlersSitemaps: Sitemaps is a great tool to help the search engines to find our best content.
  • Transcript of "SEO for Bloggers for EVO 2011"

    1. 1. SEO for Bloggersand other stuff<br />Dennis Goedegebuure<br />@thenextcorner<br />Thenextcorner.net<br />
    2. 2. Introduction<br />Dennis Goedegebuure<br />Director SEO eBay Inc<br />Responsible for SEO Strategy for Global Platform<br />9 years with eBay<br />5 years in the US<br />
    3. 3. What can SEO do for you?<br />When successful, SEO can get you significant more traffic<br />http://thenextcorner.net/wireless-switch-dell-latitude-e4300/<br />
    4. 4. The Future Of Your Business<br />SEO is NOT a business model<br />SEO is NOT a business model<br />
    5. 5. 5<br />
    6. 6. Search Engine Quality Guidelines<br />All major search engines have documentation <br />Bing: www.bing.com/community/site_blogs/b/webmaster/archive/2009/09/03/search-engine-optimization-for-bing.aspx<br />Google: www.google.com/support/webmasters<br />Yahoo: help.yahoo.com/l/us/yahoo/search/basics/basics-18.html<br />
    7. 7. Google Webmaster Guidelines<br />What To Do<br />Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link<br />Create a useful, information-rich site, and write pages that clearly and accurately describe your content<br />Think about the words users would type to find your pages, and make sure that your site actually includes those words within it<br />Make sure that your <title> elements and ALT attributes are descriptive and accurate<br />Offer a site map to your users with links that point to the important parts of your site<br />Make use of the robots.txt file on your web server<br />
    8. 8. Google Webmaster Guidelines<br />What To Do<br />Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link<br />Create a useful, information-rich site, and write pages that clearly and accurately describe your content<br />Think about the words users would type to find your pages, and make sure that your site actually includes those words within it<br />Make sure that your <title> elements and ALT attributes are descriptive and accurate<br />Offer a site map to your users with links that point to the important parts of your site<br />Make use of the robots.txt file on your web server<br />
    9. 9. Google Webmaster Guidelines<br />What To Avoid<br />Don't deceive your users or present different content to search engines than you display to users<br />Don't participate in link schemes designed to increase your site's ranking or PageRank<br />Avoid hidden text or hidden links<br />Don't use cloaking or sneaky redirects<br />Don't load pages with irrelevant keywords<br />Don't create multiple pages, subdomains, or domains with substantially duplicate content<br />Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content. If your site participates in an affiliate program, make sure that your site adds value<br />http://www.google.com/support/webmasters/bin/answer.py?answer=35769#1<br />
    10. 10. Google Webmaster Guidelines<br />What To Avoid<br />Don't deceive your users or present different content to search engines than you display to users<br />Don't participate in link schemes designed to increase your site's ranking or PageRank<br />Avoid hidden text or hidden links<br />Don't use cloaking or sneaky redirects<br />Don't load pages with irrelevant keywords<br />Don't create multiple pages, subdomains, or domains with substantially duplicate content<br />Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content. If your site participates in an affiliate program, make sure that your site adds value<br />http://www.google.com/support/webmasters/bin/answer.py?answer=35769#1<br />
    11. 11. How Search Engines Work<br />Indexing<br />Ranking<br />Crawling<br /><ul><li>Discover & follow links
    12. 12. Check robots rules
    13. 13. Bandwidth considerations
    14. 14. URL issues (infinite, redirects, dynamic)
    15. 15. Duplication
    16. 16. Content extraction
    17. 17. Topic association
    18. 18. Web-wide value
    19. 19. Relevance
    20. 20. Value
    21. 21. Uniqueness
    22. 22. Display</li></li></ul><li>SEO comes down to 2 Aspects<br />Discovery<br />If your pages don’t get discovered, you won’t get any search traffic<br />If you block access to your site, crawlers won’t discover your content<br />Relevance<br />How relevant is your content to the query a user is searching for<br />If your cooking site ranks for Credit Card, you might be considered a spammer<br />
    23. 23. Google is changing…Fast…<br />Back-end Infrastructure<br />Caffeine<br />MayDay<br />Panda<br />Front-end UI<br />One-Box<br />Left Rail<br />Instant Search<br />Personalized<br />Local<br />Social<br />
    24. 24. Front End UI Changes<br />
    25. 25.
    26. 26. 16<br />
    27. 27. 17<br />
    28. 28. SEOmoz Ranking Factors<br />Yearly survey and data analytics to construct how search engines rank websites<br />Survey among 130+ SEO professionals -> Opinion!<br />Data study on 10K+ randomly sampled keywords<br />http://www.seomoz.org/article/search-ranking-factors<br />
    29. 29. SEO Ranking Factors<br />
    30. 30. SEO Ranking factors framework<br />Discovery<br />Relevance<br />Tactic<br />Projects to improve<br />Linking<br /><ul><li> Internal links
    31. 31. External Links</li></ul>URL structure<br /><ul><li> Canonical URL
    32. 32. Keyword rich</li></ul>Meta Tags<br /><ul><li> Page title
    33. 33. Verification</li></ul>Page Content<br /><ul><li> Unique content
    34. 34. Semantic mark up</li></ul>Feeds<br /><ul><li>Sitemaps</li></li></ul><li>Links<br />
    35. 35. Links – Internal & external Links<br />Links are still major ranking factor in SEO<br />Internal Links; Site hierarchy & Taxonomy <br />External Links; hard to get, no control over Anchor text<br />Don’t buy Links! Earn editorial Links by being remarkable! <br />22<br />
    36. 36. Webmaster Guidelines<br />Make a site with a clear hierarchy and text links<br />Use text instead of images to display important names, content and links<br />Next step: <br />Which pages have incoming links?<br />Webmaster Central<br />Referral traffic<br />Rank pages with links from high to low<br />Group pages on topics<br />Interlink relevant pages<br />Build strong hierarchy in site structure<br />Use keyword rich anchor tags<br />
    37. 37. Link research Google Webmaster Tools<br />
    38. 38. Referral traffic = External Link<br />
    39. 39. Link Research Using Tools<br />Yahoo Site Explorer<br />Open Site Explorer<br />MajesticSEO<br />
    40. 40.
    41. 41. Yahoo Site Explorer<br />http://siteexplorer.search.yahoo.com/<br />Demo<br />
    42. 42. Open Site Explorer<br />http://www.opensiteexplorer.org/<br />
    43. 43. Open Site Explorer<br />
    44. 44. MajesticSEO<br />https://www.majesticseo.com/<br />
    45. 45. MajesticSEO<br />
    46. 46.
    47. 47.
    48. 48.
    49. 49. MajesticSEO<br />
    50. 50. MajesticSEO<br />
    51. 51. Internal Cross Linking<br />Wordpress SEO smart links<br />Let’s you set up keywords that will automatically link to a location on your site<br />http://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links<br />
    52. 52. Link Magnets; using remarkable content to pull more links<br />Sorts of link bait:<br /><ul><li>Contests
    53. 53. Lists
    54. 54. First time
    55. 55. Give value
    56. 56. Cool
    57. 57. Design
    58. 58. Shock
    59. 59. Controversy
    60. 60. Insult</li></ul>http://www.digital-photography-school.com/long-exposure-photography<br />http://www.problogger.net/archives/2009/01/24/the-day-250000-people-showed-up-at-my-blog-case-study/<br />
    61. 61.
    62. 62. Link Magnets<br />90 links<br />1,210 links<br />http://www.digital-photography-school.com/long-exposure-photography<br />http://www.problogger.net/archives/2009/01/24/the-day-250000-people-showed-up-at-my-blog-case-study/<br />
    63. 63.
    64. 64. Link Building through Pictures<br />http://thenextcorner.net/sydney-night-photos/<br />
    65. 65. Google Alert in GReader<br />
    66. 66. Link Building through Pictures<br />
    67. 67. Guest Blogging<br />Build links through guest blogging<br />Use your best content<br />Link to relevant resources<br />Pay attention to your Bio<br />http://www.twitip.com/why-twitter-will-go-mainstream-in-2009/<br />
    68. 68.
    69. 69. SEO Ranking factors framework<br />Discovery<br />Relevance<br />Tactic<br />Projects to improve<br />Linking<br /><ul><li> Internal links
    70. 70. External Links
    71. 71. Internal Link (Plugins)
    72. 72. External links
    73. 73. Link bait
    74. 74. Guest blogging</li></ul>URL structure<br /><ul><li> Canonical URL
    75. 75. Keyword rich</li></ul>Meta Tags<br /><ul><li> Page title
    76. 76. Verification</li></ul>Page Content<br /><ul><li> Unique content
    77. 77. Semantic mark up</li></ul>Feeds<br /><ul><li>Sitemaps</li></li></ul><li>URL<br />
    78. 78. URL structure – Control through Permalink settings<br />http://thenextcorner.net/5000-miles-journey-of-a-keyboard/<br />
    79. 79. common words like “what”, “you” or “can” out of your post slug to make it more search engine friendly<br />http://www.vretoolbar.com/news/2007/04/01/seo-slugs-wordpress-plugin/<br />
    80. 80. URL structure – Control through Permalink settings<br />http://www.thenextcorner.com/2010/03/fish-free-wifi.html <br />VS<br />http://thenextcorner.net/men-macro/<br />
    81. 81. Date based URL’s vs keywords <br />Through Advanced segments in Analytics, I can break out all traffic on publication dates<br />
    82. 82. Date based URL’s vs keywords <br />
    83. 83. Canonicalization<br />Each page should only have one URL<br />Each specific combination of content should only have one URL<br />http://www.example.com/?id=1&p=2<br />http://www.example.com/?p=2&id=1<br />55<br />
    84. 84. Rel Canonical<br />If you cannot prevent duplicate content, pick a canonical version, and use Rel Canonical to point duplicates to the Canonical URL<br /><link rel=“canonical” href=“http://example.com/canonical-url/”/><br />Solution: Canonical URL in Plug-in<br />http://yoast.com/wordpress/seo/<br />56<br />
    85. 85. SEO Ranking factors framework<br />Discovery<br />Relevance<br />Tactic<br />Projects to improve<br />Linking<br /><ul><li> Internal links
    86. 86. External Links
    87. 87. Internal Link (Plugins)
    88. 88. External links
    89. 89. Link bait
    90. 90. Guest blogging</li></ul>URL structure<br /><ul><li> Canonical URL
    91. 91. Keyword rich
    92. 92. SEO-slug plugin
    93. 93. Canonical tag plugin
    94. 94. date vs. non date URL’s</li></ul>Meta Tags<br /><ul><li> Page title
    95. 95. Verification</li></ul>Page Content<br /><ul><li> Unique content
    96. 96. Semantic mark up</li></ul>Feeds<br /><ul><li>Sitemaps</li></li></ul><li>Meta tags<br />
    97. 97. Meta Tags<br />Meta tags are HTML elements used to provide structured metadata about a web page<br /><head><br /><title>eBay Daily Deal: Great items, deep discounts, and free shipping</title><br /><meta name=“description” content=“Attention dealhunters: Save money on eBay with the Daily Deal. Check back every day for great items, deep discounts, and free shipping.”><br /><meta name=“keywords” content=“deal, deals”><br /></head><br />
    98. 98. Meta Tags<br />Does the result inspire to click?<br />
    99. 99. How to construct titles<br />61<br />
    100. 100. Short inspiring titles70 Characters <br />Google Title only shows 70 characters<br />Viral spreading easier if you leave room for RT<br />Canon 5200mm F14 SLR DSLR Lens http://bit.ly/8v140T What a BEAST! @problogger<br />Think about:<br /><ul><li>Short URL: 20-26 characters
    101. 101. RT @username: 12-15 characters
    102. 102. Twitter only allows 140 characters</li></li></ul><li>Important Meta Tags – Page Title & Meta Description<br />63<br />
    103. 103. SEO for Wordpress by Yoast<br />64<br />
    104. 104. Site Verification<br />
    105. 105. SEO Ranking factors framework<br />Discovery<br />Relevance<br />Tactic<br />Projects to improve<br /><ul><li>Internal Link (Plugins)
    106. 106. External links
    107. 107. Link bait
    108. 108. Guest blogging</li></ul>Linking<br /><ul><li> Internal links
    109. 109. External Links</li></ul>URL structure<br /><ul><li> Canonical URL
    110. 110. Keyword rich
    111. 111. SEO-slug plugin
    112. 112. Canonical tag plugin
    113. 113. date vs. non date URL’s</li></ul>Meta Tags<br /><ul><li> Page title
    114. 114. Verification
    115. 115. SEO for Wordpress from Yoast.com
    116. 116. Site verification</li></ul>Page Content<br /><ul><li> Unique content
    117. 117. Semantic mark up</li></ul>Feeds<br /><ul><li>Sitemaps</li></li></ul><li>Content & Elements<br />
    118. 118. People Scan Pages<br />
    119. 119. Content Elements<br />Use H1 – H6 where relevant<br />Use Images<br />http://customblogging.com/seomike/archives/seo-tips-tricks/strategically-placed-faces-help-conversion<br />
    120. 120. Learn from Newspapers<br />http://thenextcorner.net/uploads/2009/02/new-york-times-21-january-obama.jpg<br />
    121. 121. Review Content through SEO-Plugin<br />
    122. 122. Accidental Blogging Success<br />http://thenextcorner.net/wireless-switch-dell-latitude-e4300/<br />
    123. 123.
    124. 124. Provide Value<br />
    125. 125. Keyword Analytics<br />
    126. 126. Follow up on Success<br />http://thenextcorner.net/wireless-switch-dell-latitude-e6410/<br />
    127. 127. Content Planning<br />Unique for travel industry in The Netherlands<br />
    128. 128. Image Optimization<br />
    129. 129. #1<br />#2<br />
    130. 130. Image Optimization<br />File name: Graffiti-New-York_Usual-Suspects.jpg<br />Alt text: Graffiti New York Usual Suspects New York fotos<br />Text on page<br />http://thenextcorner.com/2007/10/new-york-fotos/<br />
    131. 131. SEO Ranking factors framework<br />Discovery<br />Relevance<br />Tactic<br />Projects to improve<br /><ul><li>Internal Link (Plugins)
    132. 132. External links
    133. 133. Link bait
    134. 134. Guest blogging</li></ul>Linking<br /><ul><li> Internal links
    135. 135. External Links</li></ul>URL structure<br /><ul><li> Canonical URL
    136. 136. Keyword rich
    137. 137. SEO-slug plugin
    138. 138. Canonical tag plugin
    139. 139. date vs. non date URL’s</li></ul>Meta Tags<br /><ul><li> Page title
    140. 140. Verification
    141. 141. SEO for Wordpress from Yoast.com
    142. 142. Site verification</li></ul>Page Content<br /><ul><li> Unique content
    143. 143. Semantic mark up
    144. 144. Unique quality content
    145. 145. Be remarkable (what is your purple cow)</li></ul>Feeds<br /><ul><li>Sitemaps</li></li></ul><li>Sitemaps<br />
    146. 146. XML Sitemap<br />
    147. 147. XML Sitemap<br />
    148. 148. XML Sitemap<br />
    149. 149. SEO Ranking factors framework<br />Discovery<br />Relevance<br />Tactic<br />Projects to improve<br /><ul><li>Internal Link (Plugins)
    150. 150. External links
    151. 151. Link bait
    152. 152. Guest blogging</li></ul>Linking<br /><ul><li> Internal links
    153. 153. External Links</li></ul>URL structure<br /><ul><li> Canonical URL
    154. 154. Keyword rich
    155. 155. SEO-slug plugin
    156. 156. Canonical tag plugin
    157. 157. date vs. non date URL’s</li></ul>Meta Tags<br /><ul><li> Page title
    158. 158. Verification
    159. 159. SEO for Wordpress from Yoast.com
    160. 160. Site verification</li></ul>Page Content<br /><ul><li> Unique content
    161. 161. Semantic mark up
    162. 162. Unique quality content
    163. 163. Be remarkable (what is your purple cow)</li></ul>Feeds<br /><ul><li>Sitemaps
    164. 164. Google sitemap (plugin) </li></li></ul><li>Keyword research<br />
    165. 165. Keywords<br />Create a useful, information-rich site, and write pages that clearly and accurately describe your content<br />Think about the words users would type to find your pages, and make sure that your site actually includes those words within it<br />
    166. 166. Keyword ResearchGoogle Webmaster Central<br />
    167. 167. Keyword ResearchGoogle Webmaster Central<br />
    168. 168. Keyword ResearchGoogle Webmaster Central<br />
    169. 169. Keyword ResearchGoogle Webmaster Central<br />
    170. 170. Keyword ResearchGoogle Webmaster Central<br />
    171. 171. Keyword ResearchGoogle Webmaster Central<br />
    172. 172.
    173. 173. Keyword ResearchGoogle Webmaster Central<br />
    174. 174. Keyword ResearchGoogle Webmaster Central<br />
    175. 175. Keyword ResearchGoogle Webmaster Central<br />
    176. 176. Keyword ResearchGoogle Analytics<br />
    177. 177.
    178. 178. Long Tail Keywords<br />http://www.seo-orlando.com/long-tail-keywords-seo-budget/<br />
    179. 179. Hittail<br />Real-time keyword analytics tool<br />Gives KW suggestions <br />Actionable To-Do list<br />
    180. 180. Social signals<br />103<br />
    181. 181. Social Media SuccessNick Reese story <br />http://trafficandtrust.com/<br />http://nicholasreese.com/<br />104<br />
    182. 182. Convergence SEO & Social <br />Social Signals move into SEO territory<br />Drive traffic & Brand mentions<br />Link Building tool<br />Reputation monitoring<br />105<br />
    183. 183. Get you content in front of social friends<br />
    184. 184. StumbleUpon<br />http://www.adweek.com/news/technology/stumbleupon-drives-more-us-web-traffic-facebook-133207<br />http://gs.statcounter.com/#social_media-US-monthly-201007-201107<br />
    185. 185. The Gift that keeps on Giving<br />Since 2011, SU traffic has exploded<br />
    186. 186. What does a StumbleUpon Outbreak look like?<br />- Motors Blog, received +180K Visits in 1st month<br /><ul><li> Endless opportunities to tell stories based on eBay data</li></li></ul><li>Get started with StumbleUpon<br />
    187. 187. StumbleUpon URL ShortnerSU.PR<br />
    188. 188.
    189. 189. Facebook, Exploding Referral Traffic <br />http://www.alexschultz.co.uk/weblog/2011/04/the-traffic-impact-of-facebook-social-plugins-on-my-cocktail-site.html<br />113<br />
    190. 190. Google+ Promising<br />http://techcrunch.com/2011/07/05/google-plus-sharing/<br />
    191. 191. Google+<br />http://searchengineland.com/report-google-ceo-page-ties-bonuses-to-social-success-reorganizes-google-mgmt-team-72197<br />
    192. 192. Add the G+ button<br />http://www.google.com/webmasters/+1/button/<br />
    193. 193. Google+ WMC<br />
    194. 194. Google+ WMC<br />
    195. 195. Google+ WMC<br />
    196. 196. Google+ WMC<br />
    197. 197. Google+ WMC<br />
    198. 198. G+ in G Analytics<br />http://www.cmswire.com/cms/web-engagement/google-analytics-now-tracks-social-engagement-011868.php<br />
    199. 199. Social Engagement in G Analytics<br />
    200. 200. 404-errors<br />
    201. 201. Spot 404 in G Analytics<br />http://thenextcorner.net/how-to-use-google-analytics-to-look-for-404-errors-on-your-site/<br />
    202. 202. Find the 404-errors<br />
    203. 203.
    204. 204. 301 Redirect<br />3<br />0<br />2<br />Bad for SEO<br />302 Redirect<br />Sign on the front door reads:<br />We Temporarily Moved to <br />534 High Street<br />Keep coming back to our<br />old address each visit before going to 534 High Street to <br />see if we’ve returned<br />124 Main Street<br />534 High Street<br />Post Office NOT notified<br />No history, New Page<br />PageRank Stays Here<br />3<br />0<br />1<br />Good for SEO<br />301 Redirect<br />Sign on the front door reads:<br />We Moved to <br />534 High Street<br />Post Office notified<br />Please update your address book<br />124 Main Street<br />534 High Street<br />PageRank Transfers<br />
    205. 205. Redirect Plug-in<br />http://urbangiraffe.com/plugins/redirection/<br />
    206. 206. Twitter: @TheNextCorner<br />Blog: TheNextCorner.net<br />StumbleUpon: DennisGNL.stumbleupon.com<br />Flickr: dennis_goedegebuure<br />

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