Technobabble: TNG Facebook Presentation

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Our latest technobabble presentation highlights Facebook and its significance now and into the future. Presented at The New Group in Portland, Oregon on February 24, 2011.

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Technobabble: TNG Facebook Presentation

  1. 1. TNG TECHNOBABBLE<br />March 2011<br />Copyright © 2011 The New Group. This document contains information that is confidential and property of The New Group.<br />
  2. 2. Recent stats<br />600+ million users (154 million in US)<br />10% of US page views in 2010<br />3 of every 10 web sessions includes a visit<br />
  3. 3. Everybody uses it – a lot<br />
  4. 4. Customers want brands to communicate via Facebook (2x over other platforms):<br />
  5. 5. Note: This chart reflects 500 million total users – we know that number is higher now.<br />
  6. 6. How do we know it’s REALLY mainstream?<br />Many or most TV ads now end in “facebook.com/brand” rather than with “www.brand”<br />A new Facebook phone <br />Android OS optimized for Facebook<br />Ask this guy:<br />
  7. 7.
  8. 8. How are companies using Facebook?<br />10,000 new websites add a “Like” button every day<br />Access to exclusive content – “Like this page”<br />
  9. 9. Ford’s 2011 Ford Explorer reveal<br />Forgo auto show and do web reveal<br />Reveal day results:<br />#1 trending topic on Twitter<br />#2 most searched term on Google<br />YouTube video garnered 11,000 views<br />50,000 Facebook “Likes”<br />
  10. 10. Facebook Places<br />New, but Foursquare shows the potential <br />Westfield Valley Fair Mall example<br />Check in to get 15% coupon to a mall retailer<br />
  11. 11. Facebook commerce<br />JC Penney<br />
  12. 12. Delta Airlines<br />
  13. 13. 1-800-Flowers<br />
  14. 14. Facebook support centers<br />Customers expect more direct connection<br />But now easy to get lost in 600 million users<br />“Get Satisfaction” and “Parature” helpfill gap<br />
  15. 15. Facebook apps<br />20 million installed a day<br />You can see your friends’ apps:<br />
  16. 16. Raptr, social network gaming company<br />10 billion minutes logged<br />6.5 million registered users<br />750,000 new users per month<br />Just raised $15 million in funding<br />
  17. 17.
  18. 18.
  19. 19. App categories<br />
  20. 20. Facebook giving<br />Target’s “Bullseye Games” directs funds<br />Kohl’s Cares – users voted for schools<br />Yahoo pledged $1 for every “Like” for Stand Up for Cancer<br />Surpassed goal of 100K in 9 days<br />
  21. 21. Facebook now supports iFrames<br />Any content, from any website, can be plugged in<br />Use your own CSS<br />Track with Google Analytics<br />Track conversions from Facebook<br />Use dynamic program languages<br />Add e-commerce<br />Facebook will pass “Liked” status (and more)<br />
  22. 22. Creative use of profile photos<br />

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