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Technobabble: TNG Facebook Presentation

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Our latest technobabble presentation highlights Facebook and its significance now and into the future. Presented at The New Group in Portland, Oregon on February 24, 2011.

Our latest technobabble presentation highlights Facebook and its significance now and into the future. Presented at The New Group in Portland, Oregon on February 24, 2011.

Published in: Technology, Business

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Transcript

  • 1. TNG TECHNOBABBLE
    March 2011
    Copyright © 2011 The New Group. This document contains information that is confidential and property of The New Group.
  • 2. Recent stats
    600+ million users (154 million in US)
    10% of US page views in 2010
    3 of every 10 web sessions includes a visit
  • 3. Everybody uses it – a lot
  • 4. Customers want brands to communicate via Facebook (2x over other platforms):
  • 5. Note: This chart reflects 500 million total users – we know that number is higher now.
  • 6. How do we know it’s REALLY mainstream?
    Many or most TV ads now end in “facebook.com/brand” rather than with “www.brand”
    A new Facebook phone
    Android OS optimized for Facebook
    Ask this guy:
  • 7.
  • 8. How are companies using Facebook?
    10,000 new websites add a “Like” button every day
    Access to exclusive content – “Like this page”
  • 9. Ford’s 2011 Ford Explorer reveal
    Forgo auto show and do web reveal
    Reveal day results:
    #1 trending topic on Twitter
    #2 most searched term on Google
    YouTube video garnered 11,000 views
    50,000 Facebook “Likes”
  • 10. Facebook Places
    New, but Foursquare shows the potential
    Westfield Valley Fair Mall example
    Check in to get 15% coupon to a mall retailer
  • 11. Facebook commerce
    JC Penney
  • 12. Delta Airlines
  • 13. 1-800-Flowers
  • 14. Facebook support centers
    Customers expect more direct connection
    But now easy to get lost in 600 million users
    “Get Satisfaction” and “Parature” helpfill gap
  • 15. Facebook apps
    20 million installed a day
    You can see your friends’ apps:
  • 16. Raptr, social network gaming company
    10 billion minutes logged
    6.5 million registered users
    750,000 new users per month
    Just raised $15 million in funding
  • 17.
  • 18.
  • 19. App categories
  • 20. Facebook giving
    Target’s “Bullseye Games” directs funds
    Kohl’s Cares – users voted for schools
    Yahoo pledged $1 for every “Like” for Stand Up for Cancer
    Surpassed goal of 100K in 9 days
  • 21. Facebook now supports iFrames
    Any content, from any website, can be plugged in
    Use your own CSS
    Track with Google Analytics
    Track conversions from Facebook
    Use dynamic program languages
    Add e-commerce
    Facebook will pass “Liked” status (and more)
  • 22. Creative use of profile photos