TECHNOBABBLE<br />April 2011<br />Copyright © 2011 The New Group. This document contains information that is confidential ...
NEWS<br />iPad 2<br />Other tablets:<br />Xoom, Galaxy Tab 8.9 and 10.1, PlayBook, LG<br />
NEWS<br />New browsers!<br />IE 9<br />FF 4<br />Chrome ###<br />Twitter: no new client apps!<br />Facebook’s contextual a...
DISCUSSION<br />NFC<br />National Football Conference: NO<br />Near Field Communication: YES<br />
What is NFC?<br />A set of short-range wireless technologies (< 4cm)<br />ISO/EIC standard approved 12-8-2003<br />Always ...
What use is NFC?<br />Mobile payment<br />Mobile ticketing<br />Smart posters<br />Identification<br />Electronic keys<br ...
Mobile payment<br />Device contains credit card information<br />All transaction data auto captured (no receipt)<br />
Special offers<br />
Smart posters<br />
Pharmacy instructions<br />
Smart toys<br />
Foursquare test program<br />Instant check-ins <br />Merchant deals<br />
Google Places<br />Portland is a test market<br />Las Vegas “ultimate tourist guide”<br />Businesses can order RFID swag<b...
P2P communication<br />
Share contact information instantly<br />
What if YOU are the other device?<br />
Disaster relief<br />Haiti <br />35,000 “Clean Water” buckets<br />Health worker scans RFID tag<br />Answers questionnaire...
Who’s working on this?<br />14 mobile network operators (40% of global market)<br />BouyguesTélécom, China Mobile, AT&T, K...
A little company called Google<br />Roll out 1,000s of terminals in NY & SF within 4 mos<br />Devices that support it:<br ...
Yeah, but who’s NOT supporting NFC?<br />Merchants<br />Human behavior<br />
Some little companies called Visa, MasterCard, American Express<br />
UPDATE!<br />Amex: Serve<br />Visa, Fiserv and CashEdge<br />Rumor: Google, MasterCard and Citigroup working together<br /...
Companies with big investments in RFID<br />7-11<br />Walmart<br />Department of Defense<br />
What is the RISK?<br />Fraud<br />Electronic pickpockets<br />
Fear: real or perceived?<br />Most enthusiastic about mobile transactions<br />China: 76%<br />India: 75%<br />Brazil: 70%...
Solutions?<br />RIM’s “Pinch to Pay”<br />2 (or 3 sensors) to activate NFC<br />
The future is inevitable<br />Mercator forecasts:<br />116M NFC smartphones shipped in 2011<br />260M in 2012<br />510M by...
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Technobabble: TNG NFC Presentation

  1. 1. TECHNOBABBLE<br />April 2011<br />Copyright © 2011 The New Group. This document contains information that is confidential and property of The New Group.<br />
  2. 2. NEWS<br />iPad 2<br />Other tablets:<br />Xoom, Galaxy Tab 8.9 and 10.1, PlayBook, LG<br />
  3. 3. NEWS<br />New browsers!<br />IE 9<br />FF 4<br />Chrome ###<br />Twitter: no new client apps!<br />Facebook’s contextual ads<br />Yahoo: super-search<br />Amazon App Store<br />Google’s Think Quarterly<br />
  4. 4. DISCUSSION<br />NFC<br />National Football Conference: NO<br />Near Field Communication: YES<br />
  5. 5. What is NFC?<br />A set of short-range wireless technologies (< 4cm)<br />ISO/EIC standard approved 12-8-2003<br />Always involves an initiator and a target<br />Initiator generates RF field <br />Can power a passive target<br />Tags, stickers, and things w/o batteries<br />Peer-to-peer also possible<br />
  6. 6. What use is NFC?<br />Mobile payment<br />Mobile ticketing<br />Smart posters<br />Identification<br />Electronic keys<br />Device communication (P2P)<br />
  7. 7. Mobile payment<br />Device contains credit card information<br />All transaction data auto captured (no receipt)<br />
  8. 8. Special offers<br />
  9. 9. Smart posters<br />
  10. 10. Pharmacy instructions<br />
  11. 11. Smart toys<br />
  12. 12. Foursquare test program<br />Instant check-ins <br />Merchant deals<br />
  13. 13. Google Places<br />Portland is a test market<br />Las Vegas “ultimate tourist guide”<br />Businesses can order RFID swag<br />
  14. 14. P2P communication<br />
  15. 15. Share contact information instantly<br />
  16. 16. What if YOU are the other device?<br />
  17. 17. Disaster relief<br />Haiti <br />35,000 “Clean Water” buckets<br />Health worker scans RFID tag<br />Answers questionnaire and data is sent back to DSI headquarters<br />DSI can monitor who has clean water<br />Previous process was paper-based, slow, and error-prone<br />
  18. 18. Who’s working on this?<br />14 mobile network operators (40% of global market)<br />BouyguesTélécom, China Mobile, AT&T, KPN, Mobilkom Austria, Orange, SFR, SK Telecom, TelefonicaMóvilesEspaña, Telenor, TeliaSonera, Telecom Italia Mobile (TIM), Vodafone, Deutsche Telecom<br />“The future is NFC,” says Coupons.com exec<br />
  19. 19. A little company called Google<br />Roll out 1,000s of terminals in NY & SF within 4 mos<br />Devices that support it:<br />Samsung Nexus S: Yes<br />iPhone 5: Maybe<br />RIM: No<br />Nokia: Pledged 100% of phones, before MS deal<br />
  20. 20. Yeah, but who’s NOT supporting NFC?<br />Merchants<br />Human behavior<br />
  21. 21. Some little companies called Visa, MasterCard, American Express<br />
  22. 22. UPDATE!<br />Amex: Serve<br />Visa, Fiserv and CashEdge<br />Rumor: Google, MasterCard and Citigroup working together<br />Possibly this year<br />
  23. 23. Companies with big investments in RFID<br />7-11<br />Walmart<br />Department of Defense<br />
  24. 24. What is the RISK?<br />Fraud<br />Electronic pickpockets<br />
  25. 25. Fear: real or perceived?<br />Most enthusiastic about mobile transactions<br />China: 76%<br />India: 75%<br />Brazil: 70%<br />Korea: 56%<br />Japan: 47%<br />US & Europe: 26%<br />
  26. 26. Solutions?<br />RIM’s “Pinch to Pay”<br />2 (or 3 sensors) to activate NFC<br />
  27. 27. The future is inevitable<br />Mercator forecasts:<br />116M NFC smartphones shipped in 2011<br />260M in 2012<br />510M by 2015<br />Only needs the first Killer App<br />

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