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UofP MKT 578 Complete Study Materials. Download Now!
 

UofP MKT 578 Complete Study Materials. Download Now!

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Since 2010 I've helped thousands of students do A+ work. I want you to have the best grades, but more importantly I want to help you.

Since 2010 I've helped thousands of students do A+ work. I want you to have the best grades, but more importantly I want to help you.

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    UofP MKT 578 Complete Study Materials. Download Now! UofP MKT 578 Complete Study Materials. Download Now! Presentation Transcript

    • UOFP MKT 578 COMPLETE STUDY MATERIALS. DOWNLOAD NOW!
    • IT REALLY WORKS!  Since 2010 I've helped thousands of students do A+ work. I want you to have the best grades, but more importantly I want to help you.
    • WEEK 2 PUBLIC RELATIONS PROBLEM FRAMING PAPER  Resource: University of Phoenix Material: Public Relations Learning Team Project Write a paper between 1,050 and 1,400 words in which you describe your approved organization and a problem or opportunity currently confronting it. Discuss the role that public relations appears to play within your selected organization, as well as its importance in the organization’s overall promotional mix. Be sure to do the following: Provide a brief background of the selected organization, including its products, services, and customers. Identify the problem or opportunity at the center of the scenario for which the organization must develop and implement its public relations response or campaign.
    • WEEK 3 LEARNING TEAM REFLECTION  Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your employment field. Prepare a 350- to 700-word paper detailing the findings of your discussion.
    • WEEK 3 PUBLIC RELATIONS STAKEHOLDERS PAPER  Resource: Week Two Problem Framing Paper Use the public relations campaign that is the subject of the Learning Team project introduced in Week Two as a reference. Write a paper of 1.050 to 1,400 words describing in detail the full, specific array of internal and external stakeholders (publics) affected by the campaign. Identify the perceived needs of each of the stakeholder categories and critique how well your selected organization addressed the needs of each of those internal and external publics to date.
    • WEEK 4 LEARNING TEAM REFLECTION  Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your employment field. Prepare a 350- to 700-word paper detailing the findings of your discussion.
    • WEEK 4 ASSIGNMENT ETHICAL AND LEGAL ISSUES PAPER  Resources: The Practice of Public Relations Use available outside research sources from the library and the web to select a company, organization, or government entity that has had to use public relations to address a serious problem or crisisthat emerged unexpectedly. The events described should have occurred within the past 10 years. Identify two public relations messages and two public relations practices that were used to address the crisis. Write a paper of 1,050 to 1,400 words evaluating the legality and ethicality of the public relations messages and practices that you identified. Critique the organization’s public relations implementation and be sure to make recommendations regarding what, in your view, could have been done better.
    • WEEK 5 PROJECT PUBLIC RELATIONS PLANNING PAPER  Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper Write a paper of 2,100 and 2,450 words describing your proposed public relations plan based on the organizational scenario described in the Week Two Problem Framing Paper.The Public Relations Planning Paper should include the following: The objectives that the public relations campaign is expected to achieve The organization’s internal and external publics A discussion of the public relations tactics (tools) that will likely be used in the plan, including such tools as press conferences, community events, newsletters, direct mail, web-based communiqués, sponsorships, and spokespersons, and your rationale for why they are being considered for this particular situation
    • WEEK 6 LEARNING TEAM PROJECT PUBLIC RELATIONS PLAN PAPER  Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper; Week Three Public Relations Stakeholders Paper; Week Five Public Relations Planning Paper Prepare a plan of 3,500 to 5,000 words based on the organizational scenario described in the Learning Team’s Weeks Two and Five assignments, as well as the Individual assignment for Week Three. This assignment incorporates the prior three project installments, while integrating new information relevant to developing and implementing a public relations response or campaign for the selected scenario.
    • WEEK 6 LEARNING TEAM PROJECT PUBLIC RELATIONS PLAN POWERPOINT  Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper; Week Three Public Relations Stakeholders Paper; Week Five Public Relations Planning Paper Additionally, create and submit a 15- to 20-slide Microsoft® PowerPoint® presentation that includes detailed speaker notes that illustrate how the material would be delivered to an audience based on the organizational scenario described in the Learning Team’s Weeks Two and Five assignments, as well as the Individual assignment for Week Three. This assignment incorporates the prior three project installments, while integrating new information relevant to developing and implementing a public relations response or campaign for the selected scenario.