UofP MKT 447 Complete Study Materials. Download Now!
 

UofP MKT 447 Complete Study Materials. Download Now!

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Since 2010 I've helped thousands of students do A+ work. I want you to have the best grades, but more importantly I want to help you.

Since 2010 I've helped thousands of students do A+ work. I want you to have the best grades, but more importantly I want to help you.

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UofP MKT 447 Complete Study Materials. Download Now! UofP MKT 447 Complete Study Materials. Download Now! Presentation Transcript

  •  Since 2010 I've helped thousands of students do A+ work. I want you to have the best grades, but more importantly I want to help you.
  •  MKT447 / MKT 447 / ENTIRE CLASS/COURSE TUTORIAL INCLUDES EVERYTHING LISTED
  •  MKT447 / MKT 447 / FINAL EXAM /TEST- USEAS STUDY MATERIAL
  •  MKT447 / MKT 447 /Week 1 DQs
  •  Individual Advertising Past and Present Paper Resources: Internet, University Library Select a print advertisement from before 1970 for a product or service that is still in existence. Locate a current advertisement for the same product or service.Write a 1,050- to 1,400-word paper in which you analyze how the target market for the product or service has changed. Over the years advertising has changed dramatically. Using your examples, describe how and why these changes have occurred. Include any ethical, cultural, social, or regulatory influences. Attach samples of your selected ads. Format your paper consistent with APA guidelines.
  •  MKT447 / MKT 447 /Week 2 DQs
  •  LearningTeam Advertising Plan and Creative BriefYour LearningTeam has been selected as the ad agency for Baderman Island, a fictitious company located in the list ofVirtual Organizations. Resources:Virtual Organization found on student website, Internet, University Library Select one of the following target markets for Baderman Island: Family vacations Romantic getaways Active leisure activities Business conferences Weekend escapes Other, as assigned by faculty Obtain faculty approval for selected target market.Write a 1,400- to 1,750-word paper and creative brief in which you identify the role of advertising and the influence of advertising on your selected target market based on the overall marketing plan objective.The paper must include: Objectives statement Support statementTone or brand character statement Rational and emotional appeals Brand personality or image of the productThe relationship between consumer behavior and your selected target markets Special features of the product to match customer needs Perceived strengths and weaknesses Where and when these messages should be communicated Style, approach, and tone of the campaignThe creative brief must include a one-page summary reflecting each of the elements of your paper for the CEO of Baderman Island. Format your paper consistent with APA guidelines.
  •  Individual Effective Advertising Planning and Implementation Paper Resources: Internet, University Library Select a product with which you are familiar.Obtain faculty approval for your selected product. Research the company for the campaign that supports that product.Write a 1,400- to 1,750-word paper in which you examine the key elements of this advertising, including:What is the advertising message?To whom is the advertising message directed? What is the relationship between consumer behavior and target markets? How is the product positioned? In what advertising media have you seen this product?What changes would you make in the product positioning and the advertising message? How was this advertising message created? Consider in house, outsourced, agency, and so forth, for example. Is this an effective use of resources? Based on your readings, what would you suggest to make the campaign more effective? Format your paper consistent with APA guidelines.
  •  MKT447 / MKT 447 /Week 3 DQs
  •  LearningTeam Advertising, Creative, and Media Strategies Paper Resources: Advertising Plan and Creative Brief assignment from WeekTwo, Internet, and University Library. Select the advertising objectives developed in the Advertising Plan and Creative Brief assignment.Write a 1,400- to 1,750-word paper in which you develop a plan for your advertising, creative, and media strategies.At a minimum, your paper must include an advertising plan consisting of the following:A short analysis of Baderman Island, including its unique selling points and its marketing situation An analysis of your target audience, including demographics, psychographics, and lifestyleCreative strategies that you might adopt to develop your campaign A positioning statement for the campaignYour message platform—Is it a call for action, for example, or is it brand building?At least two of the following media objectives and strategies you will adopt to execute your campaign:TV, radio, magazine, newspaper, Internet, out-of-home A rationale for all strategies including creative and media choices Define and defend your choice of resources including in-house, freelance, agencies, and so forth. Format your paper consistent with APA guidelines
  •  MKT447 / MKT 447 /Week 4 DQs
  •  FutureTrends in Advertising Paper Based on your reading and research, prepare a 1,400-1,750-word paper in which you identify a minimum of three key trends that will impact advertising in the future (for example, regulatory, internet/interactive media, globalization, innovation, etc). In your paper, you must support each trend with at least one real world example.You must also include a projection of what impact the trends will have on elements such as the marketing mix and advertising strategy for your real world examples. Based on your findings and in your opinion, what will advertising look like in ten years.
  •  MKT447 / MKT 447 /Week 5 LearningTeam FinalAdvertising Campaign Presentation