UofP MKT 421 Complete Study Materials. Download Now!
 

UofP MKT 421 Complete Study Materials. Download Now!

on

  • 427 views

Since 2010 I've helped thousands of students do A+ work. I want you to have the best grades, but more importantly I want to help you.

Since 2010 I've helped thousands of students do A+ work. I want you to have the best grades, but more importantly I want to help you.

Statistics

Views

Total Views
427
Views on SlideShare
427
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

UofP MKT 421 Complete Study Materials. Download Now! UofP MKT 421 Complete Study Materials. Download Now! Presentation Transcript

  • UofP MKT 421 Complete Study Materials. Download Now!
  • It really works! Since 2010 I've helped thousands of students do A+ work. I want you to have the best grades, but more importantly I want to help you.
  • ENTIRE CLASS/COURSE TUTORIAL INCLUDES EVERYTHING LISTED  MKT 421 / MKT421 / ENTIRE CLASS/COURSE TUTORIAL INCLUDES EVERYTHING LISTED
  • FINAL EXAM / TEST (use to study)  MKT421 / MKT 421 / FINAL EXAM / TEST (use to study)
  • Week 1 Individual Assignment: Defining Marketing  Individual Assignment: Defining MarketingResource: University LibraryWrite a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper.Format your paper consistent with APA guidelines.
  • Week 1 DQS  Discussion QuestionsWhat is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not.Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?
  • Week 2 Individual Assignment: Marketing Mix  Individual Assignment: Marketing MixResources: University Library, InternetWrite a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics. Describe how each element is implemented. Specifically identify your selected organization and the industry in which it exists.Format your paper consistent with APA guidelines.
  • Week 2 Dqs  Discussion QuestionsWhat is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?
  • Week 2 Learning Team Assignment: Marketing Plan: Phase I  Learning Team Assignment: Marketing Plan: Phase IResources: University Library, InternetCreate a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project.Write a 1,400- to 1,750-word paper to include the following:o An overview of the existing organizationo A description of the new product or serviceo An explanation of the importance of marketing to your selected organization’s successo A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or serviceo The marketing research approach you would use to develop the marketing strategy and tactics for this new product or serviceRefer to the Marketing Plan Outline listed on the student website for the general framework of the Marketing Plan.Format your paper consistent with APA guidelines.
  • Week 3 Individual Assignment: Marketing Research  Individual Assignment: Marketing ResearchResources: University Library, Kudler Fine Foods Virtual OrganizationUse the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics.Format your paper consistent with APA guidelines.
  • Week 3 Dqs  Discussion QuestionsSelect a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of theproduct life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?
  • Week 3 Learning Team Assignment: Marketing Plan: Phase II  Learning Team Assignment: Marketing Plan: Phase IIResources: University Library, InternetUse the product or service you selected for your Marketing Plan: Phase I Paper.Write a 1,400- to 1,750-word paper in which you address the following:o Identify the segmentation criteria that will affect your target market selection. Identify your target market.o Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.o Analyze current competitors and define the competitive landscape for your product or service.Format your paper consistent with APA guidelines.
  • Week 4 Dqs  Discussion QuestionsWhat is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?
  • Week 4 Learning Team Assignment: Marketing Plan: Phase III  Learning Team Assignment: Marketing Plan: Phase IIIResources: University Library, InternetUse the product or service you selected for your Marketing Plan: Phase I Paper.Write a 1,400- to 1,750-word paper to include the following information:o Describe the attributes of your product or service in detail.o Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?o Identify the positioning and differentiation strategies for the product or service.o Identify the appropriate price strategy that should be used for the product or service.Format your paper consistent with APA guidelines.
  • Week 5 Learning Team Assignment: Marketing Plan: Final Paper Only  Learning Team Assignment: Marketing Plan: Final Paper ONLYResources: University Library, InternetUse the Marketing Plan Outline listed on the student website as a guide.Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, address the following information in your paper:o Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.o Develop an initial sales promotion schedule.o Create an advertising plan.o Identify public relations opportunities for the product or service.o Analyze the effect of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.o Develop a budget for your plan.o Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan Paper.Format your paper consistent with APA guidelines.
  • Learning Team Assignment: Marketing Plan: Presentation ONLY- PLEASE ADD OWN IMAGES  Learning Team Assignment: Marketing Plan: Presentation ONLYResources: University Library, InternetUse the Marketing Plan Outline listed on the student website as a guide.Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, address the following information in your paper:o Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.o Develop an initial sales promotion schedule.o Create an advertising plan.o Identify public relations opportunities for the product or service.o Analyze the effect of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.o Develop a budget for your plan.o Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.