Cross-Pollinating: IncreasingInnovation by Blending Arts andSciences Disciplines with Engineeringand EntrepreneurshipCharl...
Goal #1Every student an innovator
Goal #2 Develop innovationin, across, and between   all fields of study
Contributors to Innovation                    Engineering            Entrepr   STEM      Entrepr Arts &                   ...
Consumer productsDesign is an important element to commercial success   Textiles: Fashion   Computers, MP3s: iPad, iPod   ...
Arts & SciencesSocial sciences   Anthropology, Psychology, Sociology, Economics, …Humanities and the arts   English, Histo...
Innovation as CombinationCombining ideas is a key source for innovation  Netflix = Book of the month club + DVD rentals  K...
Consider…Sociology + FinanceGeology + ArtEngineering + MusicChemistry + Museum scienceGenetics + MISOthers?Innovations inc...
HAPIfork               http://www.tuaw.com/2013/01/07/ces-unveiled-the-hapifork-aims-to-help-you-track-your-eating-ha/Wate...
Exercises“Not Bad!”Two BucketsiWishR&DInnovation ChallengesEmpathy
Two BucketsEach team: randomly choose a card from each of 2buckets  One has major brand names. One has product categories....
(also, pick 2 numbers)1. NIKE               1. CRAYONS2. LEGO               2. CAR SEATS3. HARLEY DAVIDSON    3. CONCRETE4...
iWishFirst, think of a problem or hassle people face often   Awkward social situations, parking tickets, bad breath, late,...
Generativity Theory“Multiple, competing repertoires are the seeds of newideas.”   from Epstein’s book: Creativity Games fo...
R&D / PrototypingTry working the standard innovation process backwards:  Instead of starting with problems and developing ...
www.rdmag.comSpider silk: 5x stronger than steelAsk: “What could we do with this?”
Antenna ClothingResearchers are incorporating radio antennas directly into clothing,using metallic thread.                ...
Chemical Nanobatteries                                     What could we do with invisible,                               ...
Wearable electronic devices             Transistors made from natural cotton fibers             can sense body temperature...
Get your hands on prototypingFabLabs in major citiesMaterials at (e.g.) Inventables.com
3D Printing
Innovation Challenges                            [project]A simple challenge: “ADD VALUE”   Create something new and usefu...
Teenage Scientists Working on Turning Mosquitos Into        Flying Syringes to Deliver Vaccines
EmpathyEmpathize firstThen discuss solutions to this group’s problems
The “Very Senior Games”                   Empathy for elderly
Client Projects                    [advanced]Find worthy causes in your community  They all need help!  Another way to dev...
Students visited a local prison and produced TV PSAs calling foraction on the issue of Oklahoma’s high rate of female inca...
Bergan petproducts  Student  project
Student Ideas
Places and programsAnother shout out to administrators!A “place”   Considered IDEO, Google, … => We proposed “Studio Blue”...
The Nova Fellowship"Most of the really great breakthroughs in science are  unifications.”      - Owen J. Gingerich, scienc...
Geology + Business
Q&AQuestions?Handout of resources and credits is availableContact info: charles-wood@utulsa.edu
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
Open 2013:  Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship
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Open 2013: Cross-Pollinating: Increasing innovation by blending arts & sciences + engineering + entrepreneurship

  1. 1. Cross-Pollinating: IncreasingInnovation by Blending Arts andSciences Disciplines with Engineeringand EntrepreneurshipCharlie Wood, University of Tulsa
  2. 2. Goal #1Every student an innovator
  3. 3. Goal #2 Develop innovationin, across, and between all fields of study
  4. 4. Contributors to Innovation Engineering Entrepr STEM Entrepr Arts & Arts & Sciences Sciences Innovations
  5. 5. Consumer productsDesign is an important element to commercial success Textiles: Fashion Computers, MP3s: iPad, iPod Cars, Airplanes Shoes, Eyeglasses etcNCIIA projects too
  6. 6. Arts & SciencesSocial sciences Anthropology, Psychology, Sociology, Economics, …Humanities and the arts English, History, Design, Performing arts, …Natural sciences Chemistry, Biology, Mathematics, Genetics, …Combining fields can improve the innovation process Vacuum cleaners, Bug spray, 3M, IDEO, …
  7. 7. Innovation as CombinationCombining ideas is a key source for innovation Netflix = Book of the month club + DVD rentals Kiva.org = Venture Capital + 3rd World Relief Google AdWords = Ad placement + Auctions Hunger Games = Reality show + Iraq war Biomimicry = Nature + Technology
  8. 8. Consider…Sociology + FinanceGeology + ArtEngineering + MusicChemistry + Museum scienceGenetics + MISOthers?Innovations include services and processes as well
  9. 9. HAPIfork http://www.tuaw.com/2013/01/07/ces-unveiled-the-hapifork-aims-to-help-you-track-your-eating-ha/Water wheel(20 gallons)
  10. 10. Exercises“Not Bad!”Two BucketsiWishR&DInnovation ChallengesEmpathy
  11. 11. Two BucketsEach team: randomly choose a card from each of 2buckets One has major brand names. One has product categories. Combine them to make a new product.Task: Describe your new product’s features and benefits Who would buy it? Can you name your new product? Any ad ideas?
  12. 12. (also, pick 2 numbers)1. NIKE 1. CRAYONS2. LEGO 2. CAR SEATS3. HARLEY DAVIDSON 3. CONCRETE4. COVER GIRL 4. PHONES5. PORSCHE 5. FURNITURE6. COLGATE 6. JEWELRY7. APPLE 7. BICYCLES8. CENTURY 21 8. TOOTHBRUSHES9. BUDWEISER 9. BACKPASKS10.COCA-COLA 10.FAST FOOD11.CATERPILLAR 11.TOYS12.U.S. GOVERNMENT 12.THEME PARK
  13. 13. iWishFirst, think of a problem or hassle people face often Awkward social situations, parking tickets, bad breath, late,… Can direct – e.g., visually impairedForm teams, share ideas, and choose a problem that canbe addressed by a new app. “I wish a cell phone could _______.”Grab an Expo marker, draw its screen on the iPhonewhiteboard, and be ready to present
  14. 14. Generativity Theory“Multiple, competing repertoires are the seeds of newideas.” from Epstein’s book: Creativity Games for Trainers “Combinatory play” – Einstein “Forced association”
  15. 15. R&D / PrototypingTry working the standard innovation process backwards: Instead of starting with problems and developing manypossible innovations, start with innovations and considertheir application to many problems R&Dmag.com: Spider silk, … Inventables.com: Rapid prototyping, MakerBots
  16. 16. www.rdmag.comSpider silk: 5x stronger than steelAsk: “What could we do with this?”
  17. 17. Antenna ClothingResearchers are incorporating radio antennas directly into clothing,using metallic thread. Ask: “What could we do with this?” Potential for soldiers, police officers, fire fighters, astronauts—anybody who needs to keep their hands free for important work. Also, elderly or disabled could wear clothing that would let them communicate in case of emergency,…
  18. 18. Chemical Nanobatteries What could we do with invisible, mobile power sources?Permanently germ-free textilesWhat could we do with this?Consider hospital lab coats, scrub suits, gloves, and linens. Also,food packaging, toys, medical and dental instruments, bandages,…
  19. 19. Wearable electronic devices Transistors made from natural cotton fibers can sense body temperature, automatically heat up or cool down, track heart rate / blood pressure. Uses?Self-cleaning glassSmelly socksTraps scented with the odor of human feetattracted four times as many mosquitoes asa human volunteer
  20. 20. Get your hands on prototypingFabLabs in major citiesMaterials at (e.g.) Inventables.com
  21. 21. 3D Printing
  22. 22. Innovation Challenges [project]A simple challenge: “ADD VALUE” Create something new and useful – art, new product, … using: Post-its (Stanford’s ImagineIt! program) Pizza boxes Old computer diskettes, CDs, partsSocial innovation challenges tooReach out Invite the campus, other schools, get community judges
  23. 23. Teenage Scientists Working on Turning Mosquitos Into Flying Syringes to Deliver Vaccines
  24. 24. EmpathyEmpathize firstThen discuss solutions to this group’s problems
  25. 25. The “Very Senior Games” Empathy for elderly
  26. 26. Client Projects [advanced]Find worthy causes in your community They all need help! Another way to develop empathy in studentsTry the “Human-Centered Design” process used by IDEO: Hear Go into the environment, observe, interview => Inspiration Create Process the data, brainstorm solutions => Ideation Develop Select, prototype, rinse and repeat => Implementation
  27. 27. Students visited a local prison and produced TV PSAs calling foraction on the issue of Oklahoma’s high rate of female incarceration Girl Scout meeting with inmates / daughters at Eddie Warrior Correctional Facility
  28. 28. Bergan petproducts Student project
  29. 29. Student Ideas
  30. 30. Places and programsAnother shout out to administrators!A “place” Considered IDEO, Google, … => We proposed “Studio Blue”A program Nova Fellowship Students from all majors collaborating to innovate and implement for their favorite community causes
  31. 31. The Nova Fellowship"Most of the really great breakthroughs in science are unifications.” - Owen J. Gingerich, science historian at Harvardhttp://www.novafellowship.org/ (1-minute video)Launched Fall 2012
  32. 32. Geology + Business
  33. 33. Q&AQuestions?Handout of resources and credits is availableContact info: charles-wood@utulsa.edu

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