Norris Nciia 2009 Pp Ts

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Norris Nciia 2009 Pp Ts

  1. 1. From Bureaucratic Tech Transfer to Entrepreneurial Technology Commercialization Norris Krueger, Max Planck Jack Brittain, University of Utah (Brian Cummings, University of Utah) (Steve Nichols, University of Texas) NCIIA 2009
  2. 2. In less than 4 years... <ul><li>60+ spinouts </li></ul><ul><li>94% still alive </li></ul><ul><li>Lowest cost per-spinout </li></ul><ul><li>What can we learn? </li></ul><ul><li>Looks like entrepreneurial development! </li></ul>
  3. 3. Five Elements <ul><li>Leadership </li></ul><ul><li>Leadership in the Process </li></ul><ul><li>Understanding/Managing Context </li></ul><ul><li>Changing the Culture </li></ul><ul><li>Engaging the Ecosystem </li></ul>
  4. 4. Helix Models <ul><li>Triple Helix? </li></ul><ul><ul><li>Top-down, institutional </li></ul></ul><ul><li>Double Helix? </li></ul><ul><ul><li>Bottom-up, functional </li></ul></ul>
  5. 5. Revised model <ul><li>Links Grown by Bridging Assets </li></ul>
  6. 6. 1. Leadership <ul><li>Bully Pulpit </li></ul><ul><li>Understanding not Blind Advocacy </li></ul><ul><li>Strategic Intent </li></ul>
  7. 7. 2. Leadership in the Process <ul><li>Professionals – no more amateur night </li></ul><ul><li>Private sector leadership </li></ul><ul><li>Develop & use the right metrics </li></ul>
  8. 8. Lessons? <ul><li>Wishful thinking </li></ul><ul><li>Entrepreneurial thinking </li></ul><ul><li>Media as ally </li></ul><ul><li>Strategic intent </li></ul>
  9. 9. 3. Context <ul><li>Munificent Environment </li></ul><ul><li>Backlog </li></ul><ul><li>Frustration? </li></ul>
  10. 10. Lessons? <ul><li>Find the Munificence </li></ul><ul><li>Create the Munificence? </li></ul><ul><li>Critical Mass (Aggregate?) </li></ul><ul><li>Supply of Potential Entrepreneurs </li></ul>
  11. 11. 4. Changing the Culture <ul><li>Market Orientation </li></ul><ul><li>Basic -> Applied Research </li></ul><ul><li>Entrepreneurial Orientation </li></ul><ul><li>Understanding Entrepreneurial Dynamics </li></ul><ul><ul><li>Platform? Goldsmith? </li></ul></ul><ul><li>T & D </li></ul>
  12. 12. Lessons? <ul><li>Walk the walk... model the behaviors </li></ul><ul><li>Be an “arsonist”? </li></ul>
  13. 13. Utah's Efforts (a sampler) Technology Titans (Science idea competition) Lassonde New Venture Development (scholarships to upwards of thirty graduate students to assess U of U technologies) Faculty Mentoring Program Entrepreneur-in-Residence Executive- in-residence Launch Pad Student Venture Fund
  14. 14. 5. Engaging the Ecosystem <ul><li>Takes a village? LOL, but... </li></ul><ul><li>Triple Helix or?? </li></ul><ul><li>Connectors </li></ul><ul><li>“ Alignment” </li></ul><ul><li>Internal Stakeholders </li></ul><ul><li>SAOSW! </li></ul>
  15. 15. Buzz Groups <ul><li>You know the drill... </li></ul><ul><ul><li>Teams of 3-5 </li></ul></ul><ul><li>Identify top 3 ways to use SAOSW to </li></ul><ul><ul><li>1) Engage the ecosystem </li></ul></ul><ul><ul><li>2) Change the culture </li></ul></ul><ul><ul><li>3) Find the munificence </li></ul></ul>
  16. 16. <ul><li>[email_address] </li></ul><ul><ul><li>@entrep_thinking </li></ul></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul>

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