Farley Center for Entrepreneurship and Innovation Frameworks for Interdisciplinary andExperiential Entrepreneurship Course...
Farley Center for Entrepreneurship and Innovation                Farley Center Goals• Deliver interdisciplinary and experi...
Farley Center for Entrepreneurship and Innovation                   Accolades• Inc. Magazine named      • NUvention Web st...
Farley Center for Entrepreneurship and Innovation         Almost $2 million won in 2012• Numat wins over $1.5     • Wins $...
Farley Center for Entrepreneurship and Innovation                  AccoladesNorthwestern isthe mostentrepreneurialcollege ...
Farley Center for Entrepreneurship and Innovation                   AccoladesNUventionone of 4classeshighlighted inVenture...
Farley Center for Entrepreneurship and Innovation        Companies Created
Farley Center for Entrepreneurship and InnovationAre we going back to the beginning?                               Do it  ...
Farley Center for Entrepreneurship and InnovationEntrepreneurship Ed is Evolving From:
Farley Center for Entrepreneurship and Innovation                   To?
Farley Center for Entrepreneurship and Innovation Where Are We Learning From?
Farley Center for Entrepreneurship and Innovation Where Are We Learning From?
Farley Center for Entrepreneurship and Innovation                     What is NUvention?•   Interdisciplinary/Experiential...
Farley Center for Entrepreneurship and Innovation      High Level Framework            Alumni      Faculty Students       ...
Farley Center for Entrepreneurship and Innovation                     History• Student idea in 2006• Dean level support• K...
Farley Center for Entrepreneurship and Innovation            Guiding Principles• Alum Chair• Alum Advisory Board-1 or 2 fa...
Farley Center for Entrepreneurship and Innovation                    Challenges•   Governance•   Faculty Appointments/Comp...
Farley Center for Entrepreneurship and Innovation           Logistics/Infrastructure• Governance Centralized vs Decentrali...
Farley Center for Entrepreneurship and Innovation                 Lessons Learned• Alum Role Key- Attend Todd’s Session Sa...
Farley Center for Entrepreneurship and Innovation                 Contact Info:                Michael A. Marasco, Directo...
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Open 2013: Frameworks for Interdisciplinary, Experiential Entrepreneurship Courses

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Open 2013: Frameworks for Interdisciplinary, Experiential Entrepreneurship Courses

  1. 1. Farley Center for Entrepreneurship and Innovation Frameworks for Interdisciplinary andExperiential Entrepreneurship Courses NCIIA Open Michael Marasco & Todd Warren March 22, 2013
  2. 2. Farley Center for Entrepreneurship and Innovation Farley Center Goals• Deliver interdisciplinary and experiential education that exposes students to the entire product and business development process within an entrepreneurship and innovation context• Provide outside of classroom services/experiences that leverage our in classroom efforts to empower students, faculty and alumni to be successful entrepreneurs and innovators
  3. 3. Farley Center for Entrepreneurship and Innovation Accolades• Inc. Magazine named • NUvention Web student NUvention one of top Nikhil Sethi named one 10 entrepreneurship of 9 Forbes College All- classes Star Entrepreneurs
  4. 4. Farley Center for Entrepreneurship and Innovation Almost $2 million won in 2012• Numat wins over $1.5 • Wins $100K at million in: TechWeek Launch this • Clean Energy Trust past Monday • Rice-Mimas $100K • DOE
  5. 5. Farley Center for Entrepreneurship and Innovation AccoladesNorthwestern isthe mostentrepreneurialcollege in theMidwestForbes
  6. 6. Farley Center for Entrepreneurship and Innovation AccoladesNUventionone of 4classeshighlighted inVentureBeat
  7. 7. Farley Center for Entrepreneurship and Innovation Companies Created
  8. 8. Farley Center for Entrepreneurship and InnovationAre we going back to the beginning? Do it Incubators Cases/Majors Field Hybrids/ NUvention Studies/Internships
  9. 9. Farley Center for Entrepreneurship and InnovationEntrepreneurship Ed is Evolving From:
  10. 10. Farley Center for Entrepreneurship and Innovation To?
  11. 11. Farley Center for Entrepreneurship and Innovation Where Are We Learning From?
  12. 12. Farley Center for Entrepreneurship and Innovation Where Are We Learning From?
  13. 13. Farley Center for Entrepreneurship and Innovation What is NUvention?• Interdisciplinary/Experiential• What students are asking for• Alums with deep experience chair classes• Evolution of case based learning• Best simulation of creating a product/service and business• More rigorous than an incubator• Start-ups are not a goal but nice follow-on validation• Expanding to Digital Media and Nano
  14. 14. Farley Center for Entrepreneurship and Innovation High Level Framework Alumni Faculty Students Industry NUvention
  15. 15. Farley Center for Entrepreneurship and Innovation History• Student idea in 2006• Dean level support• Key faculty support• Key Alum• Needed Organizer• NUvention Medical launched September 2007• 6 Classes today
  16. 16. Farley Center for Entrepreneurship and Innovation Guiding Principles• Alum Chair• Alum Advisory Board-1 or 2 face-to face meetings/Mentors• Faculty Lead• Consistent branding and infrastructure• Start-Up Weekends/Pre-Class assignments• Team Building• Uniform Governance
  17. 17. Farley Center for Entrepreneurship and Innovation Challenges• Governance• Faculty Appointments/Comp• Funding• Faculty Leadership/Faculty Team Size• Unified Marketing Message• Tech Transfer• Mentorship/Coaching• School Politics• Overhead/Cost
  18. 18. Farley Center for Entrepreneurship and Innovation Logistics/Infrastructure• Governance Centralized vs Decentralized • Medical Case Study• Tech Support • Class Web Sites • Online tools for status, project mgt, business model canvas • Adopted LaunchPad Central this year• Dedicated Staff Support• Cross Listing/Degree Applicability• Department Level Liaisons
  19. 19. Farley Center for Entrepreneurship and Innovation Lessons Learned• Alum Role Key- Attend Todd’s Session Sat @10 • Chair • Advisory board• Class by Committee Does Not Work • Faculty Lead• Creating Student Teams is Challenging • Different Goals-Committed to start-up, learning, not sure • Student created teams do not work as well faculty formed.• Interdisciplinary Works • Hard to Tell Students Apart
  20. 20. Farley Center for Entrepreneurship and Innovation Contact Info: Michael A. Marasco, Director mmarasco@northwestern.edu @mmarasco 847.467.6347 Todd Warren todd@toddwinc.com Farley Center for Entrepreneurship & Innovation McCormick School of Engineering Northwestern University 2133 Sheridan Road, 2.331 Evanston, IL 60208
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