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Bildungs-Brandstifter: A Primer <ul><li>Incendario educativo? </li></ul><ul><li>Pyromane éducation </li></ul><ul><li>Yeats...
Obligatory title slide ;) <ul><li>Accelerating Ideas into Reality: </li></ul><ul><li>The most (?) important lessons of the...
Action into Thought? <ul><li>Two key objectives in this short window </li></ul><ul><ul><li>#1:  If learning is cognitive c...
Moving from novice toward expert <ul><li>Intent... or Informed Intent </li></ul><ul><li>Incremental versus Transformationa...
Key Tenets of Transformative Learning <ul><li>Book Throwing </li></ul><ul><ul><li>Constructivist versus Behaviorist </li><...
Accelerating Learning <ul><li>Problem-Based Learning (“authentic” questions) </li></ul><ul><li>Two overlapping themes -we ...
LEAN Startups: a primer L earn E ntrepreneurial A gility N ow!
the “Lean” movement <ul><li>…  just a few key names: </li></ul><ul><li>Eric Ries  </li></ul><ul><li>Steve Blank  </li></ul...
What is a “Startup”..really? <ul><li>A startup is simply the vehicle for figuring out a sustainable, repeatable,  scalable...
A few quick thoughts… <ul><li>“ Lean” doesn’t mean cheap.. It means FAST </li></ul><ul><li>“ Lean” could just as easily be...
The Process <ul><li>from Steve Blank: The search (SBM) we can call  “Customer Development” </li></ul><ul><li>Implementing ...
Minimize  TOTAL  time through the loop LEARN BUILD MEASURE IDEAS CODE DATA Source: Eric Ries, The Lean Startup
Build    Measure    Learn <ul><ul><ul><li>BUILD: Identify & Test </li></ul></ul></ul><ul><li>Minimum Feature Set </li></...
<ul><li>“ Failing fast” is also a misnomer – “fail FORWARD” which means… </li></ul><ul><li>Better your assumptions fail… t...
What’s a Business Model? <ul><li>Three key questions to answer – identify all key assumptions for each: </li></ul><ul><ul>...
 
Implications for us? <ul><li>“ Lean” epitomizes entrepreneurial mindset  </li></ul><ul><ul><li>[Entrepreneurial thinking o...
More implications… <ul><li>New insights into expert entrepreneurial mindset  ( needed  by mentors, ecosytem) </li></ul><ul...
Still more implications… <ul><li>Why business plan contests underachieve.. </li></ul><ul><li>Biz MODEL competition (Nathan...
for more info… <ul><li>The 'Lean' Gurus & Key Links : </li></ul><ul><li>Eric Ries  (@ericries,  www.startuplessonslearned....
for more info… <ul><li>Key Dates? </li></ul><ul><li>Lean : May 23, 2011 – SLL 2011 (likely simulcast) </li></ul><ul><ul><l...
Get Out of the *%^$#@ Building! <ul><li>Form pairs </li></ul><ul><li>Group into sets of four pairs, numbered 1-4. </li></u...
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Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011

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Transcript of "Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011"

  1. 1. Bildungs-Brandstifter: A Primer <ul><li>Incendario educativo? </li></ul><ul><li>Pyromane éducation </li></ul><ul><li>Yeats? Plutarch? </li></ul><ul><li>Hudnut! </li></ul>
  2. 2. Obligatory title slide ;) <ul><li>Accelerating Ideas into Reality: </li></ul><ul><li>The most (?) important lessons of the “lean startup phenomenon </li></ul><ul><li>Norris Krueger, PhD, B-B. </li></ul><ul><ul><li>Entrepreneurship Northwest </li></ul></ul><ul><ul><li>External Fellow, Max Planck Institute </li></ul></ul>
  3. 3. Action into Thought? <ul><li>Two key objectives in this short window </li></ul><ul><ul><li>#1: If learning is cognitive change, what exactly does that mean? And how does it happen? How can we accelerate it? </li></ul></ul><ul><ul><li>#2: A primer on the Lean Startup Cult, er, Model & how it encourages entrepreneurial thinking </li></ul></ul>
  4. 4. Moving from novice toward expert <ul><li>Intent... or Informed Intent </li></ul><ul><li>Incremental versus Transformational </li></ul><ul><li>So how do we do it? </li></ul>
  5. 5. Key Tenets of Transformative Learning <ul><li>Book Throwing </li></ul><ul><ul><li>Constructivist versus Behaviorist </li></ul></ul><ul><li>Neuro-entrepreneurship? * </li></ul><ul><ul><li>Neuroplasticity </li></ul></ul><ul><ul><li>Emotions </li></ul></ul><ul><ul><li>Deep beliefs (Neo, take the...) </li></ul></ul><ul><li>Centrality of Action </li></ul><ul><li>* http://www.slideshare.net/norriskrueger/icsb-2010-neuroentrepreneurship </li></ul>
  6. 6. Accelerating Learning <ul><li>Problem-Based Learning (“authentic” questions) </li></ul><ul><li>Two overlapping themes -we have heard much about this conference! </li></ul><ul><li>IMMERSION – Action before thinking </li></ul><ul><li>MENTORING – Learn the right lessons </li></ul><ul><ul><li>Expert mentors </li></ul></ul><ul><ul><li>Peer mentors </li></ul></ul>
  7. 7. LEAN Startups: a primer L earn E ntrepreneurial A gility N ow!
  8. 8. the “Lean” movement <ul><li>… just a few key names: </li></ul><ul><li>Eric Ries </li></ul><ul><li>Steve Blank </li></ul><ul><li>Dave McClure and other cool cats </li></ul><ul><li>… BUT… Is this really that new? </li></ul><ul><li>Isn’t this what smart entrepreneurs ALREADY do? How smart entrepreneurs ALREADY think? </li></ul>
  9. 9. What is a “Startup”..really? <ul><li>A startup is simply the vehicle for figuring out a sustainable, repeatable, scalable business model </li></ul><ul><li>This is no time for a business plan… takes very different planning (and thinking) </li></ul><ul><li>Finding your Scalable Business Model: </li></ul><ul><ul><li>Test each critical assumption in your model </li></ul></ul><ul><ul><li>Measure (qual & quant) ruthlessly </li></ul></ul><ul><ul><li>“ Pivot” quickly </li></ul></ul><ul><ul><li>Iterate </li></ul></ul>
  10. 10. A few quick thoughts… <ul><li>“ Lean” doesn’t mean cheap.. It means FAST </li></ul><ul><li>“ Lean” could just as easily be called “Learn”! </li></ul><ul><li>WHEN to be Lean? </li></ul><ul><li>Extreme uncertainty </li></ul><ul><li>Significant ambiguity (Type III errors) </li></ul><ul><li>Startups – scalable startups </li></ul><ul><li>Social / Sustainable / BOTP </li></ul><ul><li>New Product Development </li></ul>
  11. 11. The Process <ul><li>from Steve Blank: The search (SBM) we can call “Customer Development” </li></ul><ul><li>Implementing SBM = “Agile Development” </li></ul>
  12. 12. Minimize TOTAL time through the loop LEARN BUILD MEASURE IDEAS CODE DATA Source: Eric Ries, The Lean Startup
  13. 13. Build  Measure  Learn <ul><ul><ul><li>BUILD: Identify & Test </li></ul></ul></ul><ul><li>Minimum Feature Set </li></ul><ul><li>Minimum Viable Product (MVP) </li></ul><ul><ul><ul><li>MEASURE: </li></ul></ul></ul><ul><li>Find out what customers love… and especially hate (Kathy Sierra vs Dave McClure) </li></ul><ul><li>LISTEN! (to your metrics & your customers) </li></ul><ul><ul><ul><li>LEARN : </li></ul></ul></ul><ul><li>Pivot quickly & decisively </li></ul>
  14. 14. <ul><li>“ Failing fast” is also a misnomer – “fail FORWARD” which means… </li></ul><ul><li>Better your assumptions fail… than your biz </li></ul><ul><li>Disrupts the “Inventor Mentality” - </li></ul><ul><ul><li>forces attention on Value (benefits>>features) </li></ul></ul><ul><li>Build  Test/Measure  Learn (  L,R,R) </li></ul><ul><li>Get Out of the *%^$#@ Building! </li></ul>
  15. 15. What’s a Business Model? <ul><li>Three key questions to answer – identify all key assumptions for each: </li></ul><ul><ul><li>1) Value Proposition </li></ul></ul><ul><ul><li>2) Value Delivery </li></ul></ul><ul><ul><li>3) Value Capture </li></ul></ul>
  16. 17. Implications for us? <ul><li>“ Lean” epitomizes entrepreneurial mindset </li></ul><ul><ul><li>[Entrepreneurial thinking opposite of BT: </li></ul></ul><ul><ul><li>Assume & embrace uncertainty & ambiguity!] </li></ul></ul><ul><li>Mindset focuses on: </li></ul><ul><ul><li>Benefits, not features… (not ‘inventors syndrome’) </li></ul></ul><ul><ul><li>Value proposition & value delivery co-evolve </li></ul></ul><ul><ul><li>Customer, et al. as true partner </li></ul></ul><ul><li>Iterative, Co-Evolving Process </li></ul><ul><ul><li>Not exactly a stage-gate (eg, early Goldsmith) </li></ul></ul><ul><ul><li>BUT... WAIT! (expert mentoring) </li></ul></ul>
  17. 18. More implications… <ul><li>New insights into expert entrepreneurial mindset ( needed by mentors, ecosytem) </li></ul><ul><li>Experiential = Essential (>>hands-on) </li></ul><ul><li>Problem-Based Learning </li></ul><ul><li>Incubating   Immersion </li></ul><ul><ul><li>Startup Weekend </li></ul></ul><ul><ul><li>AND???? </li></ul></ul><ul><li>Counseling   Mentoring </li></ul><ul><ul><li>TechStars, Accelerators (Y-Combinator) </li></ul></ul>
  18. 19. Still more implications… <ul><li>Why business plan contests underachieve.. </li></ul><ul><li>Biz MODEL competition (Nathan Furr, BYU) </li></ul><ul><li>UT-Austin's Idea to Product – national & global [www.IdeaToProduct.org] </li></ul><ul><li>Celebrate & Educate! </li></ul>
  19. 20. for more info… <ul><li>The 'Lean' Gurus & Key Links : </li></ul><ul><li>Eric Ries (@ericries, www.startuplessonslearned.com ) </li></ul><ul><li>Steve Blank (@sgblank, www.steveblank.com ) </li></ul><ul><li>Alex Osterwalder (@business_design) </li></ul><ul><li>WATCH ME!! http://goo.gl/DyqRv </li></ul><ul><li>www.StartupWeekend.org </li></ul><ul><li>www.TechStars.org </li></ul><ul><li>Www.gewusa.org ; www.unleashingideas.org </li></ul><ul><li>Www.ideatoproduct.org (Idea to Product) </li></ul>
  20. 21. for more info… <ul><li>Key Dates? </li></ul><ul><li>Lean : May 23, 2011 – SLL 2011 (likely simulcast) </li></ul><ul><ul><li>Www.sllconf.org [tons of slides & videos) </li></ul></ul><ul><li>+ BYU's contest (early 2012?) </li></ul><ul><li>SW : Startup Weekends </li></ul><ul><li>I2P: (Steve?) </li></ul><ul><li>GEW : Mid/late November 2012 </li></ul><ul><li>Or... just ping me </li></ul><ul><li>Norris Krueger (@entrep_thinking, </li></ul><ul><li>n [email_address] ) </li></ul>
  21. 22. Get Out of the *%^$#@ Building! <ul><li>Form pairs </li></ul><ul><li>Group into sets of four pairs, numbered 1-4. </li></ul><ul><li>#1 is the Brilliant Entrepreneur </li></ul><ul><li>#2-##14 are Demanding Customers/Clients </li></ul><ul><li>#1 specifies a product/service then makes plausible assumption in each category then... </li></ul><ul><li>In turn, asks #2, #3, #4 for feedback </li></ul><ul><li>“ Customers” give plausible but DISconfirming feedback </li></ul><ul><li>#1 pivots </li></ul>
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