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Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011

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  • 1. Bildungs-Brandstifter: A Primer
    • Incendario educativo?
    • Pyromane éducation
    • Yeats? Plutarch?
    • Hudnut!
  • 2. Obligatory title slide ;)
    • Accelerating Ideas into Reality:
    • The most (?) important lessons of the “lean startup phenomenon
    • Norris Krueger, PhD, B-B.
      • Entrepreneurship Northwest
      • External Fellow, Max Planck Institute
  • 3. Action into Thought?
    • Two key objectives in this short window
      • #1: If learning is cognitive change, what exactly does that mean? And how does it happen? How can we accelerate it?
      • #2: A primer on the Lean Startup Cult, er, Model & how it encourages entrepreneurial thinking
  • 4. Moving from novice toward expert
    • Intent... or Informed Intent
    • Incremental versus Transformational
    • So how do we do it?
  • 5. Key Tenets of Transformative Learning
    • Book Throwing
      • Constructivist versus Behaviorist
    • Neuro-entrepreneurship? *
      • Neuroplasticity
      • Emotions
      • Deep beliefs (Neo, take the...)
    • Centrality of Action
    • * http://www.slideshare.net/norriskrueger/icsb-2010-neuroentrepreneurship
  • 6. Accelerating Learning
    • Problem-Based Learning (“authentic” questions)
    • Two overlapping themes -we have heard much about this conference!
    • IMMERSION – Action before thinking
    • MENTORING – Learn the right lessons
      • Expert mentors
      • Peer mentors
  • 7. LEAN Startups: a primer L earn E ntrepreneurial A gility N ow!
  • 8. the “Lean” movement
    • … just a few key names:
    • Eric Ries
    • Steve Blank
    • Dave McClure and other cool cats
    • … BUT… Is this really that new?
    • Isn’t this what smart entrepreneurs ALREADY do? How smart entrepreneurs ALREADY think?
  • 9. What is a “Startup”..really?
    • A startup is simply the vehicle for figuring out a sustainable, repeatable, scalable business model
    • This is no time for a business plan… takes very different planning (and thinking)
    • Finding your Scalable Business Model:
      • Test each critical assumption in your model
      • Measure (qual & quant) ruthlessly
      • “ Pivot” quickly
      • Iterate
  • 10. A few quick thoughts…
    • “ Lean” doesn’t mean cheap.. It means FAST
    • “ Lean” could just as easily be called “Learn”!
    • WHEN to be Lean?
    • Extreme uncertainty
    • Significant ambiguity (Type III errors)
    • Startups – scalable startups
    • Social / Sustainable / BOTP
    • New Product Development
  • 11. The Process
    • from Steve Blank: The search (SBM) we can call “Customer Development”
    • Implementing SBM = “Agile Development”
  • 12. Minimize TOTAL time through the loop LEARN BUILD MEASURE IDEAS CODE DATA Source: Eric Ries, The Lean Startup
  • 13. Build  Measure  Learn
        • BUILD: Identify & Test
    • Minimum Feature Set
    • Minimum Viable Product (MVP)
        • MEASURE:
    • Find out what customers love… and especially hate (Kathy Sierra vs Dave McClure)
    • LISTEN! (to your metrics & your customers)
        • LEARN :
    • Pivot quickly & decisively
  • 14.
    • “ Failing fast” is also a misnomer – “fail FORWARD” which means…
    • Better your assumptions fail… than your biz
    • Disrupts the “Inventor Mentality” -
      • forces attention on Value (benefits>>features)
    • Build  Test/Measure  Learn (  L,R,R)
    • Get Out of the *%^$#@ Building!
  • 15. What’s a Business Model?
    • Three key questions to answer – identify all key assumptions for each:
      • 1) Value Proposition
      • 2) Value Delivery
      • 3) Value Capture
  • 16.  
  • 17. Implications for us?
    • “ Lean” epitomizes entrepreneurial mindset
      • [Entrepreneurial thinking opposite of BT:
      • Assume & embrace uncertainty & ambiguity!]
    • Mindset focuses on:
      • Benefits, not features… (not ‘inventors syndrome’)
      • Value proposition & value delivery co-evolve
      • Customer, et al. as true partner
    • Iterative, Co-Evolving Process
      • Not exactly a stage-gate (eg, early Goldsmith)
      • BUT... WAIT! (expert mentoring)
  • 18. More implications…
    • New insights into expert entrepreneurial mindset ( needed by mentors, ecosytem)
    • Experiential = Essential (>>hands-on)
    • Problem-Based Learning
    • Incubating   Immersion
      • Startup Weekend
      • AND????
    • Counseling   Mentoring
      • TechStars, Accelerators (Y-Combinator)
  • 19. Still more implications…
    • Why business plan contests underachieve..
    • Biz MODEL competition (Nathan Furr, BYU)
    • UT-Austin's Idea to Product – national & global [www.IdeaToProduct.org]
    • Celebrate & Educate!
  • 20. for more info…
    • The 'Lean' Gurus & Key Links :
    • Eric Ries (@ericries, www.startuplessonslearned.com )
    • Steve Blank (@sgblank, www.steveblank.com )
    • Alex Osterwalder (@business_design)
    • WATCH ME!! http://goo.gl/DyqRv
    • www.StartupWeekend.org
    • www.TechStars.org
    • Www.gewusa.org ; www.unleashingideas.org
    • Www.ideatoproduct.org (Idea to Product)
  • 21. for more info…
    • Key Dates?
    • Lean : May 23, 2011 – SLL 2011 (likely simulcast)
      • Www.sllconf.org [tons of slides & videos)
    • + BYU's contest (early 2012?)
    • SW : Startup Weekends
    • I2P: (Steve?)
    • GEW : Mid/late November 2012
    • Or... just ping me
    • Norris Krueger (@entrep_thinking,
    • n [email_address] )
  • 22. Get Out of the *%^$#@ Building!
    • Form pairs
    • Group into sets of four pairs, numbered 1-4.
    • #1 is the Brilliant Entrepreneur
    • #2-##14 are Demanding Customers/Clients
    • #1 specifies a product/service then makes plausible assumption in each category then...
    • In turn, asks #2, #3, #4 for feedback
    • “ Customers” give plausible but DISconfirming feedback
    • #1 pivots