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The lack of clean water remains a critical public health challenge throughout the developing world, and developing viable, sustainable programs is part of this challenge. This presentation describes a business model that was developed in partnership with a Dominican Republic NGO through a NCIIA Sustainable Vision grant. The program incorporates elements of health promotion, social marketing, microfinance and local entrepreneurship to help the rural poor purchase point-of-use water filters. The presenters will share their experiences and lessons learned.