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Open 2013: Business Strategies for Agricultural Technology Commercialization

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  • 1. Business Strategies for Agricultural Technology Commercialization Amy Copley, Curtis Eckard, Arianna DeReus, Khanjan Mehta, Humanitarian Engineering and Social Entrepreneurship(HESE) Pennsylvania State UniversitySaturday, March 23, 13
  • 2. Presentation Roadmap • Purpose of research • Food Value Chains • Challenges to Commercialization • Business Models: Levels 1 & 2 • Typology of Business StrategiesSaturday, March 23, 13
  • 3. INTRO: HESE @ Penn State Teaching Research Engagement Certification: 12.5 credit ECE Publications Ventures • 35 Under Development • Affordable Greenhouse Venture Fall Semester • 17 Under Review • Mashavu • Reflection and Research • 42 Published • Solar Dryer Dissemination • Rainwater Harvesting Systems • Social Entrepreneurship • Systems Thinking • IJSLE: HESE Conference Spring Semester • Eplum Assessment • Milking the Rhino: ISS • Projects in Community Service • Social Networks, Trust • Kochia Chronicles Engineering • Indigenous Knowledge • AcademIK Connections •Design for Developing Systems and Sticky Info • *K-12(Center for Communities • Design Space Exploration Science in the Schools)Saturday, March 23, 13
  • 4. Food Security Urbanization, Desertification, Pop. Growth, Price Volatility, Variable DemandSaturday, March 23, 13
  • 5. Food Value Chains Agricultural Production Processing Storage • Greenhouses • Solar Heater • Metal Silo • Drip Irrigation • Tarpaulin • Plastic Barrel • Treadle Pump • Solar Dryer • Super Bag • Sand Dam • Grain Mill • Hermetically Sealed Bags • Rainwater Harvesting • Pedal Thresher Marketing Distribution Consumption • Radio trade board for • Gum Arabic Coating • Jiko Stove agricultural commodities • Wax Coating • Solar CookerSaturday, March 23, 13
  • 6. Food Value Chains Agricultural Production Processing Storage • Solar Heater • Metal Silo • Tarpaulin • Plastic Barrel • Solar Dryer • Super Bag • Grain Mill • Hermetically Sealed Bags • Pedal Thresher Marketing Distribution Consumption • Radio trade board for • Gum Arabic Coating • Jiko Stove agricultural commodities • Wax Coating • Solar CookerSaturday, March 23, 13
  • 7. Food Value Chains Agricultural Production Processing Storage • Metal Silo • Plastic Barrel • Super Bag • Hermetically Sealed Bags Marketing Distribution Consumption • Radio trade board for • Gum Arabic Coating • Jiko Stove agricultural commodities • Wax Coating • Solar CookerSaturday, March 23, 13
  • 8. Food Value Chains Agricultural Production Processing Storage Marketing Distribution Consumption • Radio trade board for • Gum Arabic Coating • Jiko Stove agricultural commodities • Wax Coating • Solar CookerSaturday, March 23, 13
  • 9. Food Value Chains Agricultural Production Processing Storage Marketing Distribution Consumption • Gum Arabic Coating • Jiko Stove • Wax Coating • Solar CookerSaturday, March 23, 13
  • 10. Food Value Chains Agricultural Production Processing Storage Marketing Distribution Consumption • Jiko Stove • Solar CookerSaturday, March 23, 13
  • 11. Food Value Chains Agricultural Production Processing Storage Marketing Distribution ConsumptionSaturday, March 23, 13
  • 12. Barriers to Technology Commercialization Abiotic Stressors Diverse Manufacturer Risk Taker Customers Stakeholders Product Characteristics Trust and Social Access to Capital Trust and Social Capital Capital Characteristics Collective Ownership Rural-Urban Migration • Complexity Supply Chain • Durability Resiliency of Goods Trust and Social Capital Environmental Impact • Mobility • Popularity Product Marketing Supply Chain Resiliency of • Contextual Goods Appropriateness Product Scaling Product Marketing Product Scaling Product Supply Chain ResiliencySaturday, March 23, 13
  • 13. Business Models for Technology CommercializationSaturday, March 23, 13
  • 14. Win-Win PartnershipsSaturday, March 23, 13
  • 15. Guide to Typology Agricultural Manufacturer Venture Farmer Marketing Consumer Consumer Vocational School Agency Product Financing Agency Consumer Consumer Partner Co-op CompanySaturday, March 23, 13
  • 16. 1 Agricultural Venture ModelSaturday, March 23, 13
  • 17. 2 Informal Group ModelSaturday, March 23, 13
  • 18. 3 Cooperative Model G oods Goods Goo dsSaturday, March 23, 13
  • 19. 4 Rental Agency ModelSaturday, March 23, 13
  • 20. 5 Marketing Agency ModelSaturday, March 23, 13
  • 21. 6 Financing Agency ModelSaturday, March 23, 13
  • 22. 7 Educational/Vocational InstitutionSaturday, March 23, 13
  • 23. 8 Distribution Network Centric ModelSaturday, March 23, 13
  • 24. 9 Localized Manufacturing FacilitiesSaturday, March 23, 13
  • 25. 10 Partnership with FranchiseSaturday, March 23, 13
  • 26. 11 Hybrid Model ExampleSaturday, March 23, 13
  • 27. “Agricultural Technology Commercialization: Stakeholders, Business Models and Abiotic Stressors”Saturday, March 23, 13