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Business Strategies for                  Agricultural Technology Commercialization       Amy Copley, Curtis Eckard, Ariann...
Presentation Roadmap                         • Purpose of research                         • Food Value Chains            ...
INTRO: HESE @ Penn State                    Teaching                 Research                   Engagement    Certification...
Food Security      Urbanization, Desertification, Pop. Growth, Price Volatility, Variable DemandSaturday, March 23, 13
Food Value Chains          Agricultural Production              Processing              Storage        • Greenhouses      ...
Food Value Chains          Agricultural Production              Processing              Storage                           ...
Food Value Chains          Agricultural Production             Processing               Storage                           ...
Food Value Chains          Agricultural Production             Processing               Storage                         Ma...
Food Value Chains          Agricultural Production             Processing               Storage                         Ma...
Food Value Chains          Agricultural Production          Processing             Storage                         Marketi...
Food Value Chains          Agricultural Production          Processing      Storage                         Marketing     ...
Barriers to Technology Commercialization                      Abiotic Stressors                                           ...
Business Models for Technology                               CommercializationSaturday, March 23, 13
Win-Win PartnershipsSaturday, March 23, 13
Guide to Typology                                               Agricultural                    Manufacturer              ...
1               Agricultural Venture ModelSaturday, March 23, 13
2                         Informal Group ModelSaturday, March 23, 13
3               Cooperative Model                                      G oods                                          Goo...
4                         Rental Agency ModelSaturday, March 23, 13
5                         Marketing Agency ModelSaturday, March 23, 13
6                         Financing Agency ModelSaturday, March 23, 13
7                         Educational/Vocational InstitutionSaturday, March 23, 13
8                    Distribution Network Centric ModelSaturday, March 23, 13
9               Localized Manufacturing FacilitiesSaturday, March 23, 13
10                         Partnership with FranchiseSaturday, March 23, 13
11               Hybrid Model ExampleSaturday, March 23, 13
“Agricultural Technology Commercialization:              Stakeholders, Business Models and Abiotic Stressors”Saturday, Mar...
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Open 2013: Business Strategies for Agricultural Technology Commercialization

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Transcript of "Open 2013: Business Strategies for Agricultural Technology Commercialization"

  1. 1. Business Strategies for Agricultural Technology Commercialization Amy Copley, Curtis Eckard, Arianna DeReus, Khanjan Mehta, Humanitarian Engineering and Social Entrepreneurship(HESE) Pennsylvania State UniversitySaturday, March 23, 13
  2. 2. Presentation Roadmap • Purpose of research • Food Value Chains • Challenges to Commercialization • Business Models: Levels 1 & 2 • Typology of Business StrategiesSaturday, March 23, 13
  3. 3. INTRO: HESE @ Penn State Teaching Research Engagement Certification: 12.5 credit ECE Publications Ventures • 35 Under Development • Affordable Greenhouse Venture Fall Semester • 17 Under Review • Mashavu • Reflection and Research • 42 Published • Solar Dryer Dissemination • Rainwater Harvesting Systems • Social Entrepreneurship • Systems Thinking • IJSLE: HESE Conference Spring Semester • Eplum Assessment • Milking the Rhino: ISS • Projects in Community Service • Social Networks, Trust • Kochia Chronicles Engineering • Indigenous Knowledge • AcademIK Connections •Design for Developing Systems and Sticky Info • *K-12(Center for Communities • Design Space Exploration Science in the Schools)Saturday, March 23, 13
  4. 4. Food Security Urbanization, Desertification, Pop. Growth, Price Volatility, Variable DemandSaturday, March 23, 13
  5. 5. Food Value Chains Agricultural Production Processing Storage • Greenhouses • Solar Heater • Metal Silo • Drip Irrigation • Tarpaulin • Plastic Barrel • Treadle Pump • Solar Dryer • Super Bag • Sand Dam • Grain Mill • Hermetically Sealed Bags • Rainwater Harvesting • Pedal Thresher Marketing Distribution Consumption • Radio trade board for • Gum Arabic Coating • Jiko Stove agricultural commodities • Wax Coating • Solar CookerSaturday, March 23, 13
  6. 6. Food Value Chains Agricultural Production Processing Storage • Solar Heater • Metal Silo • Tarpaulin • Plastic Barrel • Solar Dryer • Super Bag • Grain Mill • Hermetically Sealed Bags • Pedal Thresher Marketing Distribution Consumption • Radio trade board for • Gum Arabic Coating • Jiko Stove agricultural commodities • Wax Coating • Solar CookerSaturday, March 23, 13
  7. 7. Food Value Chains Agricultural Production Processing Storage • Metal Silo • Plastic Barrel • Super Bag • Hermetically Sealed Bags Marketing Distribution Consumption • Radio trade board for • Gum Arabic Coating • Jiko Stove agricultural commodities • Wax Coating • Solar CookerSaturday, March 23, 13
  8. 8. Food Value Chains Agricultural Production Processing Storage Marketing Distribution Consumption • Radio trade board for • Gum Arabic Coating • Jiko Stove agricultural commodities • Wax Coating • Solar CookerSaturday, March 23, 13
  9. 9. Food Value Chains Agricultural Production Processing Storage Marketing Distribution Consumption • Gum Arabic Coating • Jiko Stove • Wax Coating • Solar CookerSaturday, March 23, 13
  10. 10. Food Value Chains Agricultural Production Processing Storage Marketing Distribution Consumption • Jiko Stove • Solar CookerSaturday, March 23, 13
  11. 11. Food Value Chains Agricultural Production Processing Storage Marketing Distribution ConsumptionSaturday, March 23, 13
  12. 12. Barriers to Technology Commercialization Abiotic Stressors Diverse Manufacturer Risk Taker Customers Stakeholders Product Characteristics Trust and Social Access to Capital Trust and Social Capital Capital Characteristics Collective Ownership Rural-Urban Migration • Complexity Supply Chain • Durability Resiliency of Goods Trust and Social Capital Environmental Impact • Mobility • Popularity Product Marketing Supply Chain Resiliency of • Contextual Goods Appropriateness Product Scaling Product Marketing Product Scaling Product Supply Chain ResiliencySaturday, March 23, 13
  13. 13. Business Models for Technology CommercializationSaturday, March 23, 13
  14. 14. Win-Win PartnershipsSaturday, March 23, 13
  15. 15. Guide to Typology Agricultural Manufacturer Venture Farmer Marketing Consumer Consumer Vocational School Agency Product Financing Agency Consumer Consumer Partner Co-op CompanySaturday, March 23, 13
  16. 16. 1 Agricultural Venture ModelSaturday, March 23, 13
  17. 17. 2 Informal Group ModelSaturday, March 23, 13
  18. 18. 3 Cooperative Model G oods Goods Goo dsSaturday, March 23, 13
  19. 19. 4 Rental Agency ModelSaturday, March 23, 13
  20. 20. 5 Marketing Agency ModelSaturday, March 23, 13
  21. 21. 6 Financing Agency ModelSaturday, March 23, 13
  22. 22. 7 Educational/Vocational InstitutionSaturday, March 23, 13
  23. 23. 8 Distribution Network Centric ModelSaturday, March 23, 13
  24. 24. 9 Localized Manufacturing FacilitiesSaturday, March 23, 13
  25. 25. 10 Partnership with FranchiseSaturday, March 23, 13
  26. 26. 11 Hybrid Model ExampleSaturday, March 23, 13
  27. 27. “Agricultural Technology Commercialization: Stakeholders, Business Models and Abiotic Stressors”Saturday, March 23, 13
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