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Burt Coaching For Innovation
Burt Coaching For Innovation
Burt Coaching For Innovation
Burt Coaching For Innovation
Burt Coaching For Innovation
Burt Coaching For Innovation
Burt Coaching For Innovation
Burt Coaching For Innovation
Burt Coaching For Innovation
Burt Coaching For Innovation
Burt Coaching For Innovation
Burt Coaching For Innovation
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Burt Coaching For Innovation

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  • 1. Coaching for Innovation March 19, 2009 Burt L. Swersey Rensselaer Polytechnic Institute [email_address] Burtswersey.blogspot.com
  • 2. Two Ways Students View Their Work <ul><li>“ My idea is great”! </li></ul><ul><li>“ I’m not sure how good it is.” </li></ul>
  • 3. Bullex Fire Extinguisher Training System www.bullexsafety.com <ul><li>Start- Stove-top fire safety in </li></ul><ul><li>Sophomore Design Course, Fall 2001 </li></ul>
  • 4. Iterations, Evolution <ul><li>Inventor’s Studio- Paul and Steve continue Fall 2003, Spring 2004 </li></ul><ul><ul><li>SOTA- much prior art </li></ul></ul><ul><ul><li>Race Car fire Safety </li></ul></ul><ul><ul><li>“ Smart” Fire Extinguisher </li></ul></ul><ul><ul><li>SOTA- Opportunity </li></ul></ul><ul><ul><ul><li>“ Discovered” need for better training </li></ul></ul></ul><ul><ul><ul><li>Commercial components in new arrangement </li></ul></ul></ul>
  • 5. Class Project to Commercial <ul><li>John and Steve accept jobs </li></ul><ul><li>Failure of TekAlert </li></ul><ul><li>Ryan and John switch to this project </li></ul><ul><li>Funding from NCIIA </li></ul><ul><li>Winner, Business Plan Competition </li></ul><ul><li>Profitable in first year of operation 2005 </li></ul><ul><li>2009- </li></ul><ul><ul><li>50 + Employees </li></ul></ul><ul><ul><li>Expanded product line </li></ul></ul>
  • 6. How to Evaluate a Concept? <ul><li>Rubric </li></ul><ul><ul><li>Far better in ALL respects, than what exists. </li></ul></ul><ul><ul><li>It takes same energy, money, time to create a great product as an ordinary one. </li></ul></ul><ul><ul><li>Therefore… </li></ul></ul>
  • 7. Criteria Scoring- 1 to 5 5 is highest Candidate Score Bullex Score Comments on candidate for each criteria Time to bring product to market- years 1yr=5 2yr=3 3yr=2 4 yr or more=1 5 Need for the product or service Mandated= 5 Strong= 4 Moderate=3 A “Want”= 1 5 Potential for Patent Little prior art=5 Much prior art=1 5 It MUST be patentable or eliminate Approvals Needed Before sale None= 5 UL= 4 FDA=1 5 $ Needed to ship first unit Bootstrap=5 > $1,000,000=1 5
  • 8. Distribution How sold? Sell directly=5 Retail= 1 5 Bullex customers are easily targeted via- trade shows, news stories Passion Factor For your team Exciting=5 Ordinary=1 5 Potential for family of products 5 Saves money 1/10 the cost= 5 Same Cost = 1 5 Provides significant new functions 4 Useful smart features=5 1 = 2 5 Has the concept gone through a series of iterations? 3 or more= 5 First idea= 1 5 Bullex had 5 early iterations
  • 9. EcovativeDesign.com <ul><li>Eben Bayer- RPI ME/ PDI ‘07 </li></ul><ul><ul><li>Vermont farm </li></ul></ul><ul><ul><li>“ Saw” transfer from nature to material </li></ul></ul><ul><ul><li>Unsure of value </li></ul></ul><ul><ul><li>Note: P roduct D esign and I nnovation, is now Design, Innovation and Society </li></ul></ul>
  • 10. What Made the Difference? <ul><li>A REALLY good idea. </li></ul><ul><ul><li>Ag Waste + Mushrooms= Innovation </li></ul></ul><ul><li>Strong Mentoring, “nudging” </li></ul><ul><li>Continuing Support </li></ul><ul><li>Seed Money, “Angel” $ </li></ul><ul><li>NCIIA Advanced Invention to Venture </li></ul><ul><li>Timing- “CleanTech” </li></ul><ul><li>Grants, Picnic Green Challenge, + </li></ul>
  • 11. And Mostly..the Incredible Young People! <ul><li>PASSION! </li></ul><ul><li>Vision/ Skill- to take from one environment and “See” the possibility of putting it some place else. </li></ul><ul><li>Ability to learn new material </li></ul><ul><li>Leadership- Presentation/ Sales skills </li></ul><ul><li>Incredible Hard Work! </li></ul>
  • 12. Bottom Line… <ul><li>We need to change the way we teach our students. </li></ul><ul><li>More than just technical subjects </li></ul><ul><ul><li>Global Thinkers- “T-Shaped” (IDEO) </li></ul></ul><ul><ul><ul><li>Aware of Social/ Society Needs of real people </li></ul></ul></ul><ul><ul><ul><li>With empathy, passion, courage and skills to act </li></ul></ul></ul><ul><ul><ul><li>Triple Bottom Line, Value Proposition </li></ul></ul></ul><ul><ul><li>Design for Value, not profit </li></ul></ul><ul><ul><ul><li>Focus first on needs of users </li></ul></ul></ul><ul><ul><ul><li>“ Profits” will follow </li></ul></ul></ul>

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