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Burt Coaching For Innovation
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Burt Coaching For Innovation

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Burt Coaching For Innovation Burt Coaching For Innovation Presentation Transcript

  • Coaching for Innovation March 19, 2009 Burt L. Swersey Rensselaer Polytechnic Institute [email_address] Burtswersey.blogspot.com
  • Two Ways Students View Their Work
    • “ My idea is great”!
    • “ I’m not sure how good it is.”
  • Bullex Fire Extinguisher Training System www.bullexsafety.com
    • Start- Stove-top fire safety in
    • Sophomore Design Course, Fall 2001
  • Iterations, Evolution
    • Inventor’s Studio- Paul and Steve continue Fall 2003, Spring 2004
      • SOTA- much prior art
      • Race Car fire Safety
      • “ Smart” Fire Extinguisher
      • SOTA- Opportunity
        • “ Discovered” need for better training
        • Commercial components in new arrangement
  • Class Project to Commercial
    • John and Steve accept jobs
    • Failure of TekAlert
    • Ryan and John switch to this project
    • Funding from NCIIA
    • Winner, Business Plan Competition
    • Profitable in first year of operation 2005
    • 2009-
      • 50 + Employees
      • Expanded product line
  • How to Evaluate a Concept?
    • Rubric
      • Far better in ALL respects, than what exists.
      • It takes same energy, money, time to create a great product as an ordinary one.
      • Therefore…
  • Criteria Scoring- 1 to 5 5 is highest Candidate Score Bullex Score Comments on candidate for each criteria Time to bring product to market- years 1yr=5 2yr=3 3yr=2 4 yr or more=1 5 Need for the product or service Mandated= 5 Strong= 4 Moderate=3 A “Want”= 1 5 Potential for Patent Little prior art=5 Much prior art=1 5 It MUST be patentable or eliminate Approvals Needed Before sale None= 5 UL= 4 FDA=1 5 $ Needed to ship first unit Bootstrap=5 > $1,000,000=1 5
  • Distribution How sold? Sell directly=5 Retail= 1 5 Bullex customers are easily targeted via- trade shows, news stories Passion Factor For your team Exciting=5 Ordinary=1 5 Potential for family of products 5 Saves money 1/10 the cost= 5 Same Cost = 1 5 Provides significant new functions 4 Useful smart features=5 1 = 2 5 Has the concept gone through a series of iterations? 3 or more= 5 First idea= 1 5 Bullex had 5 early iterations
  • EcovativeDesign.com
    • Eben Bayer- RPI ME/ PDI ‘07
      • Vermont farm
      • “ Saw” transfer from nature to material
      • Unsure of value
      • Note: P roduct D esign and I nnovation, is now Design, Innovation and Society
  • What Made the Difference?
    • A REALLY good idea.
      • Ag Waste + Mushrooms= Innovation
    • Strong Mentoring, “nudging”
    • Continuing Support
    • Seed Money, “Angel” $
    • NCIIA Advanced Invention to Venture
    • Timing- “CleanTech”
    • Grants, Picnic Green Challenge, +
  • And Mostly..the Incredible Young People!
    • PASSION!
    • Vision/ Skill- to take from one environment and “See” the possibility of putting it some place else.
    • Ability to learn new material
    • Leadership- Presentation/ Sales skills
    • Incredible Hard Work!
  • Bottom Line…
    • We need to change the way we teach our students.
    • More than just technical subjects
      • Global Thinkers- “T-Shaped” (IDEO)
        • Aware of Social/ Society Needs of real people
        • With empathy, passion, courage and skills to act
        • Triple Bottom Line, Value Proposition
      • Design for Value, not profit
        • Focus first on needs of users
        • “ Profits” will follow