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Beyond the Business Plan: Building Implementation into an Entrepreneurship Curriculum
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Beyond the Business Plan: Building Implementation into an Entrepreneurship Curriculum

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This session reports on an innovative entrepreneurship curriculum designed to facilitate the actual implementation of student business ventures as part of a core entrepreneurial curriculum across …

This session reports on an innovative entrepreneurship curriculum designed to facilitate the actual implementation of student business ventures as part of a core entrepreneurial curriculum across disciplines. The capstone experience in many university entrepreneurial programs revolves around the development and review of business plans in courses or competitions. This curriculum was created to emphasize implementation over planning. The courses are housed under the Center for Innovation at the Metropolitan State College of Denver. Beginning with a freshmen-level creative problem-solving course, students identify business ideas and build on them throughout the course sequence. Winners of a college business plan competition receive the right to launch their start-ups as part of the curriculum's capstone offering, a two-semester sequence entitled New Venture Creation I and II. Upon completion of this curriculum, all students can earn either a certificate or minor in entrepreneurship.


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  • 1. Beyond the Business Plan: Building Implementation into an Entrepreneurship Curriculum Mick Jackowski Ken Phillips Director Chair Center for Innovation Department of Industrial Design
  • 2. Center Origins Silo of Entrepreneurship Research New President Launch
  • 3. Our College 23,000+ Students Undergraduate Large Minority Student Population Center for Innovation is new home for entrepreneurship training
  • 4. Traditional Training Classroom Instruction Capstone Business Plan
  • 5. Ranked Characteristics of Entrepreneurship Centers Measure of Success 1. Number of students 2. Student Evaluations 3. Number of graduates 4. Funding Internal Activities External Activities 1. Business plan competitions 1. Seminars and workshops 2. Internships 2. Guest speakers 3. Student Clubs 3. Grants 4. Technology transfer Finkle, Kuratko and Goldsby (2006)
  • 6. Differentiators Not Housed in a School Cross-Disciplinary Customer-Driven, not Product-Driven Focus on Implementation
  • 7. Curriculum Minor or Certificate Electives Creative Problem-Solving Artrepreneurship New Venture Feasibility Ethics and Entrepreneurs New Venture Creation I & II Entrepreneurial Promotions Internship Planned Electives Entrepreneurship in Music Intellectual Property course
  • 8. Programs Innovation Loan Fund –  Micro-lending E-Coaching –  Web-based Mentorship Innovation Challenge –  Business Plan and Idea Competitions
  • 9. The Future Franchise Ownership Program Retail Outlets
  • 10. Thank You!