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Social bookmarking
 

Social bookmarking

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  • It takes the chaos out of multiple bookmarks and organizes it for your sanity and for sharing purposes!
  • Social Bookmarking is quickly becoming an application that social media strategists are consciously including in their campaigns– using techniques like including SB buttons at the end of articles to being an active bookmarker (sharing content, tagging, etc.) This article shows that Social Bookmarking is something that shouldn’t be ignored.
  • Brief explanation of various SB platforms
  • Granted, the military presence does not look optimal, BUT when people are searching for the Army– they are going to type “Army” into a search engine and find Army.mil. Social Bookmarking is a tool for the bored Internet user who has a variety of interests and doesn’t know which Website to look for first. Don’t fret that your (Armed Forces) numbers are not high, but its for self awareness!

Social bookmarking Social bookmarking Presentation Transcript

  • Social Bookmarking Searching, Sorting, Sharing & Saving relevant content DoD ASSMC- 3 FEB 2011
  • Social Bookmarking Agenda
    • Social Bookmarking?
    • Importance & Significance
    • Steps to Utilizing Social Bookmarking
    • Military Presence
    • Military Impact?
    • Best Practices
    We are going to discuss the importance and significance of Social Bookmarking platforms and how more online users are engaging with these platforms.
  • Social Bookmarking? Social Bookmarking
  • Importance & Significance Social Bookmarking www.statcounter.com “ StumbleUpon Passes Facebook As Top Source Of Social Media Traffic” – Forbes Blog / 3 JAN 2011
    • Organizes the chaos of multiple, unrelated bookmarks
    • Helps search engines locate & rank blogs/sites
    • Produces traffic to a blog/site
      • pending on number of comments, likeability and SEO
    Importance & Significance Social Bookmarking
  • Steps to Utilizing Social Bookmarking
    • Step 1 : Register!
      • Del.icio.us, StumbleUpon, Reddit, Technorati, Digg, etc.
    Social Bookmarking
    • Step 2 : Find interesting articles & Bookmark!
    ** We’ll be using StumbleUpon for this lesson **
  • Steps to Utilizing Social Bookmarking Social Bookmarking
    • Step 3 : Comment & Tag!
    • Step 4 : Be an active Bookmarker & Share content!
    Tip: It’s important to be as detailed as possible, which will make your blog/site more “searchable” for search engines and stumblers.
  • Military Presence? Social Bookmarking www.stumbleupon.com
    • Important to be aware of magnitude of SB platforms
    • Utilize SB buttons on prominent blogs/stories, so visitors can rank & bookmark those links
    • People who are interested will search for military Websites using popular search engines, as opposed to “stumbling” through it via SB channels
    • No negative impact on .mil sites
    Military Impact Social Bookmarking
  • Best Practices
    • Bookmark good content
    • Share relevant information
    • Focus on an arrangement of topics
    • Comment on other people’s bookmarks; be active!
    Social Bookmarking ** Remember Social Bookmarking is a great application to supplement and include in your current social media campaign; however, it shouldn’t take precedence over your existing strategy. **
  • Contact Information OFFICE OF THE CHIEF OF PUBLIC AFFAIRS PENTAGON Email: [email_address] Have questions? Please feel free to reach out to us at the Online and Social Media Division Social Bookmarking